Job description

Drive high-impact marketing strategies and accelerate pipeline growth across North America. Join our North American marketing team in a high-impact role covering a defined U.S. territory. You serve as the primary field marketing partner for your region — working closely with regional, industry and sales leadership to translate business priorities into focused marketing programs. These initiatives strengthen client relationships, create new opportunities and accelerate pipeline. This collaborative role requires a marketer who understands what matters most to the business. You prioritize where marketing can have the greatest impact and execute across field programs, account-based marketing, executive engagement and deal support. At EPAM Systems, we empower you to build a strong local market presence and turn complex technology concepts into compelling business narratives. Req#1054527395 Responsibilities: • Serve as the lead field marketing partner for your region while concentrating investment on high-priority accounts and growth opportunities • Build a strong local market presence by partnering with regional leadership, account teams and business leaders to deepen relationships with strategic clients • Lead field marketing support across the business in your territory • Establish quarterly marketing priorities and go-to-market plans tied to revenue, pipeline, account growth and new business objectives • Design and execute account-based marketing programs — including targeted campaigns, personalized content and executive engagement • Provide direct support for strategic deals and growth opportunities to help sellers create access, build credibility and advance opportunities • Own the regional event and executive engagement strategy by identifying industry moments, online events, executive dinners and EPAM-hosted programs that create meaningful business impact • Translate technology and industry capabilities into compelling market narratives across areas including AI, cloud, data, digital platforms and software engineering • Measure marketing performance based on business impact — including account engagement, pipeline creation, opportunity progression and ROI • Capture and amplify client success stories in partnership with account teams and the broader marketing organization Requirements: • Five years of experience in field marketing, demand generation, ABM or integrated B2B marketing within technology services or related industries • Experience serving as a strategic marketing partner to sales and business leadership to translate commercial priorities into actionable marketing plans • Background in supporting a geographic sales territory or portfolio of enterprise accounts • Understanding of account-based marketing and experience developing account-specific programs in partnership with sales • Success in developing executive events, hospitality programs and other high-touch field marketing experiences • Proficiency with ABM strategy and platforms like Demandbase or 6sense, CRM, marketing automation and campaign analytics tools • Capability to translate technical and industry concepts into clear marketing narratives for executive audiences • Project management and prioritization skills to balance strategic account programs, events and changing business needs • Bachelor's degree in marketing, communications or a related field

Requirements

Must-haves

Drive high-impact marketing strategies and accelerate pipeline growth across North America.
Req#1054527395
Serve as the lead field marketing partner for your region while concentrating investment on high-priority accounts and growth opportunities
Build a strong local market presence by partnering with regional leadership, account teams and business leaders to deepen relationships with strategic clients
Lead field marketing support across the business in your territory
Establish quarterly marketing priorities and go-to-market plans tied to revenue, pipeline, account growth and new business objectives
Design and execute account-based marketing programs — including targeted campaigns, personalized content and executive engagement
Provide direct support for strategic deals and growth opportunities to help sellers create access, build credibility and advance opportunities
Own the regional event and executive engagement strategy by identifying industry moments, online events, executive dinners and EPAM-hosted programs that create meaningful business impact
Translate technology and industry capabilities into compelling market narratives across areas including AI, cloud, data, digital platforms and software engineering
Measure marketing performance based on business impact — including account engagement, pipeline creation, opportunity progression and ROI
Capture and amplify client success stories in partnership with account teams and the broader marketing organization
Five years of experience in field marketing, demand generation, ABM or integrated B2B marketing within technology services or related industries
Experience serving as a strategic marketing partner to sales and business leadership to translate commercial priorities into actionable marketing plans
Background in supporting a geographic sales territory or portfolio of enterprise accounts
Understanding of account-based marketing and experience developing account-specific programs in partnership with sales
Success in developing executive events, hospitality programs and other high-touch field marketing experiences
Proficiency with ABM strategy and platforms like Demandbase or 6sense, CRM, marketing automation and campaign analytics tools
Capability to translate technical and industry concepts into clear marketing narratives for executive audiences
Project management and prioritization skills to balance strategic account programs, events and changing business needs
Bachelor's degree in marketing, communications or a related field

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

goai

Platform: epam
Effort: medium