Job description

The Casino Marketing Analytics Manager plays a key role as the primary analytical partner to the casino marketing and VIP teams, leveraging data to optimize player development strategies, reinvestment decisions, and marketing program performance. The manager also plays a leadership role in executing the Caesars Entertainment ‘Data Analytics’ department mission of providing world class analytical support, delivering insights that drive profit, and being a reliable business partner for all operational areas including Gaming, Marketing, VIP (Casino) Marketing/Operations, and Hospitality (Hotel / Food & Beverage / Retail / Conventions). The Manager will mentor, train and guide junior analysts and help to maximize their impact on the organization through initiatives to increase efficiency and appropriate prioritization of their time. This is a hands-on analytics role focused on Casino Marketing, using data to drive campaign insights and understand customer behavior. You'll partner with business leaders to support decision-making using tools such as SQL and Tableau, while also helping guide junior analysts. This position is based at our Las Vegas, NV corporate office and follows a hybrid work schedule. • Build productive business relationships with Senior leaders in the organization; leverage these relationships to develop and refine requests for analyses and to identify business opportunities. Drive realization of these opportunities through analytics and creative solutions. Help junior analysts to prioritize analyses based on business/profit impact • Conduct and oversee objective, rigorous analytics to help the business improve profitability, operational processes, and customer service with minimal guidance from management – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization. Ensure that analyses conducted by junior analysts are rigorous and accurate • Distill vast datasets into actionable insights and recommendations that guide decisions and strategies. Develop presentation materials that synthesize analyses into a format ready for senior management consumption and assume a leadership role in communicating analysis findings clearly, concisely and compellingly to senior management, in both verbal and written formats. Assist junior analysts in structuring and executing their analytics and in developing presentation materials suitable for distribution to senior management clients • Help to drive discussions with senior clients and the development, implementation and evaluation of strategic projects • Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers • Use technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department’s processes • Work as a change agent to identify and execute improvements that drive material efficiencies in processes and reporting • Lead and/or contribute to large-scale cross-Analytics team projects • Drive training, on-boarding, and development of junior analysts in technical skills, tools & processes. Help them to develop their critical thinking skills, analytical techniques, and business acumen • Bachelor's degree from an accredited four-year college • 3+ years of professional work (or equivalent experience) • Demonstrated business acumen for the Casino industry; can articulate the fundamental drivers of business performance • Very strong quantitative and analytical skills, with a track record of driving measurable business outcomes through well-structured and communicated analyses • Advanced skills in SQL and ideally one or more of the following programming languages: R, VBA, SAS, Python, and experience in working with Google BigQuery. Experience in leading projects using web-based data visualization tools, such as Tableau or PowerBI. Proficient in Microsoft Excel and PowerPoint • Exceptional critical thinking, problem solving, and written and verbal communication skills. Comfort in articulating complex information and analyses to a variety of audiences – able to effectively communicate analyses, conclusions, and recommendations to business partners, and influence decisions and strategies • Strong interpersonal, communication and consensus building skills; able to develop and manage relationships with senior stakeholders • Ability to manage multiple projects simultaneously, prioritize work for junior analysts, and meet deadlines while consistently delivering consistently accurate and high-quality work • Demonstrated leadership skills including project management, time management, coaching and innovation; ability to motivate the team and promote teamwork • Ability to uphold and demonstrate the highest level of integrity OTHER REQUIREMENTS (PREFERRED) • 5+ years of professional work (or equivalent experience) • Bachelor's degree from a top-tier program in one of the following areas: Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science • Graduate Degree in one of the following areas or in an equivalent technical field: Business, Economics, Mathematics/Statistics, Hotel Management • Experience in the application of statistical analysis and test/control to the casino business • Hyperion experience a plus • Prior experience in the gaming/hospitality industry and experience in analytics

Requirements

Must-haves

Help to drive discussions with senior clients and the development, implementation and evaluation of strategic projects
Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers
Use technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department’s processes
Work as a change agent to identify and execute improvements that drive material efficiencies in processes and reporting
Lead and/or contribute to large-scale cross-Analytics team projects
Drive training, on-boarding, and development of junior analysts in technical skills, tools & processes. Help them to develop their critical thinking skills, analytical techniques, and business acumen
Bachelor's degree from an accredited four-year college
3+ years of professional work (or equivalent experience)
Demonstrated business acumen for the Casino industry; can articulate the fundamental drivers of business performance
Very strong quantitative and analytical skills, with a track record of driving measurable business outcomes through well-structured and communicated analyses
Strong interpersonal, communication and consensus building skills; able to develop and manage relationships with senior stakeholders
Ability to manage multiple projects simultaneously, prioritize work for junior analysts, and meet deadlines while consistently delivering consistently accurate and high-quality work
Demonstrated leadership skills including project management, time management, coaching and innovation; ability to motivate the team and promote teamwork
Ability to uphold and demonstrate the highest level of integrity
5+ years of professional work (or equivalent experience)
Bachelor's degree from a top-tier program in one of the following areas: Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science
Graduate Degree in one of the following areas or in an equivalent technical field: Business, Economics, Mathematics/Statistics, Hotel Management
Experience in the application of statistical analysis and test/control to the casino business
Prior experience in the gaming/hospitality industry and experience in analytics

Nice-to-haves

Hyperion experience a plus

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

sqlpython

Platform: oracle-cloud
Effort: medium