Job Title: Graphic Designer
Department: Marketing
Reports To: Division Lead
Position Type: Full Time
Position Classification: Non-Exempt
Supervisory Responsibility: No
Job Description
The graphic designer will be responsible for the creation of high-quality content for the brands they represent. They will creatively assist with the implementation of quality, result driven ideas that help improve the customer experience while driving website traffic. Control the success of the most badass social media feeds in the industry by using customer photos, in-house lifestyle content & photography, and advanced Adobe Creative Suite knowledge to create scroll stopping & engaging graphics that encourage the customer into our digital advertising purchase funnel. Ability to create industry leading emails, website content designs, and branded product & apparel designs that follow brand tone & ultimately lead to the overall success of the brands they represent.
Requirements
Job Duties
• Create high-quality, platform specific graphic content that aligns with company branding to help meet monthly division goals.
• Lifestyle posts on platforms like Instagram & Facebook
• Advertisement graphics for sponsored posts
• Use market & platform knowledge to write creative content descriptions that align with the call to action of our graphic content.
• Continuously stay up to date with market trends to communicate with customers most effectively through our graphic content.
• Ability to take product photos that showcase our company lifestyle while promoting brand awareness.
• Prioritize multiple projects and deliver high-quality designs on-time, occasionally within tight deadlines with little assistance from content lead.
• Ability & willingness to help develop the skills of fellow graphic designers.
• Accurately track & report graphic metrics daily.
• Full understanding of all metrics, targets & division goals
• Ability to PPS with limited assistance from lead
• Continuously make improvements to the customer experience through graphic design with little assistance.
• Creatively assist in the development & brainstorming of Enterprise brands & promotions
• Assist with the development of new brand logos, colors and tone.
• Help develop brand guidelines, brand tone, & magazine cover posters.
• Moderate level email design
• Design, organize and coordinate digital assets for email campaigns/flows and/or digital marketing uses.
• Effectively communicate design ideas both verbally and in writing with email team/email lead.
• Creatively assist in the development/brainstorm the Enthusiast Enterprise Branding/Promotions with little assistance.
• Emails/Flows
• Email campaigns
• Moderate level website design
• Effective use of layout, typography, spacing & critical thinking to help create the layout & mock-up for web based graphic projects.
• Effectively communicate design ideas both verbally and in writing with division & content leads
• Provide and drive new creative concepts and be able to balance brand consistency with innovation.
• Moderate level branded product design
• Ability to create apparel or product concepts when needed.
• Create mock-ups and assist with the in-house ordering and handout process for Appleton employee orders.
• Assist in the creation & marketing for all apparel & branded products.
• Skilled with project workflow
• Planning, Creation, Editing, Scheduling/Posting to Facebook, Instagram, etc.
Knowledge, Skills, and Abilities
• Communication
• Adobe Suite, Photoshop, Lightroom, Illustrator, InDesign
• Collaboration Skills
• Customer/Client Focus
• Google & Facebook Analytics
• Decision Making
• Social Media Posting
• Organizational Skills
• Marketing Knowledge
• Project Management
• Time Management
• Working knowledge of e-commerce
Minimum Requirements
Education
• High School Graduate or General Education Degree
• Bachelor’s Degree in Graphic Design, Web Design, Communications, or Marketing, preferred
Experience
• 2+ years of graphic design experience
• 1+ year of marketing experience
• Prior experience in e-commerce, preferred
• Prior experience with Automotive Photography a plus
Position Type/Expected Hours of Work
This is a full-time position, Monday through Friday.
Expectations
Location: Onsite; Wrightstown, WI
Track your own hours both honestly and accurately.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; with occasional lifting.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
SD Wheel is an Equal Opportunity Employer and does not make employment decisions on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other characteristics protected by law.