Senior Growth Marketing Manager (Pharma & HCP) at Blink Health

Job description

Company Overview: Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients. BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock. We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us! The Opportunity BlinkRx is seeking a Senior Growth Marketing Manager to accelerate adoption of our pharma services among healthcare providers. In this role, you will collaborate with our provider-facing teams, growth & revenue function, and pharmaceutical partners to launch new pharma partnerships and drive prescription growth with existing clients — through co-branded campaigns with brand teams and independent strategic marketing initiatives for BlinkRx. Your work will directly impact revenue by driving provider engagement and growing script volume across our 50+ pharma partnerships. Specifically, you will: Craft and execute strategic marketing plans for new pharma launches including multi-channel account-based CRM campaigns to drive activation and engagement across existing and new providers Design, optimize, and measure data-driven marketing tactics to drive provider engagement and prescription growth post-launch for our pharmaceutical partners Act in a client-facing capacity managing our relationships with the marketing functions at Brand teams, advising Brands on best practices for integrating BlinkRx into their existing marketing capabilities Refine and scale our playbook and assets to streamline our go-to-market capabilities for launch brands Create content to educate and activate Health Care Providers, field teams, and new pharma partners by clearly communicating BlinkRx’s value proposition Establish scalable strategies to support our client success team’s efforts to maintaining world class relationships with pharma clients; including, but not limited to, upleveling in-person and virtual client meetings Develop, test, and iterate on strategic B2B marketing campaigns to support lead generation for our business development team A successful applicant will fit the following criteria: Experience : 8+ years of experience, including 3+ years in pharma or healthcare marketing, with a deep understanding of industry operations. Results Driven : Proven ability to deliver impactful results through growth marketing initiatives, ideally with experience activating providers and partnering with pharmaceutical manufacturers Growth Oriented : Consistently created significant value by supporting business development, account growth, and provider and patient services teams Clear Communicator : Capable of conveying complex value propositions and technical concepts clearly to both experts and non-experts, whether in writing, presentations, or discussions. Data Minded : Uses data-driven insights to measure strategic campaigns, with experience A/B testing new campaigns and initiatives. Additionally, uses data to convey the value delivered to partners and encourages the adoption of new products or services. Creative Leadership : Effectively manages internal and external creative teams, delivering high-quality marketing outputs. Collaborative : Works seamlessly with business development, revenue operations, provider access, product, finance, legal, operations, and marketing teams to drive engagement and results. Detail-Oriented : Highly organized with strong project management skills, ensuring deadlines are met and priorities are clear. Campaign Tools: Experience with Salesforce and Salesforce Marketing Cloud (or similar marketing CRM platform) Why Join Us: It is rare to have a company that both deeply impacts its customers and is able to provide its services across a massive population. At Blink, we have a huge impact on people when they are most vulnerable: at the intersection of their healthcare and finances. We are also the fastest growing healthcare company in the country and are driving that impact across millions of new patients every year. Our business model not only helps people, but drives economics that allow us to build a generational company. We are a relentlessly learning, constantly curious, and aggressively collaborative cross-functional team dedicated to inventing new ways to improve the lives of our customers. We are an equal opportunity employer and value diversity of all kinds. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Applicants who provide their phone number and consent to receive text messages may receive SMS or MMS updates from Blink Health regarding their application.

Requirements

Must-haves

Craft and execute strategic marketing plans for new pharma launches including multi-channel account-based CRM campaigns to drive activation and engagement across existing and new providers
Design, optimize, and measure data-driven marketing tactics to drive provider engagement and prescription growth post-launch for our pharmaceutical partners
Act in a client-facing capacity managing our relationships with the marketing functions at Brand teams, advising Brands on best practices for integrating BlinkRx into their existing marketing capabilities
Refine and scale our playbook and assets to streamline our go-to-market capabilities for launch brands
Establish scalable strategies to support our client success team’s efforts to maintaining world class relationships with pharma clients; including, but not limited to, upleveling in-person and virtual client meetings
Develop, test, and iterate on strategic B2B marketing campaigns to support lead generation for our business development team
A successful applicant will fit the following criteria:
Experience : 8+ years of experience, including 3+ years in pharma or healthcare marketing, with a deep understanding of industry operations.
Results Driven : Proven ability to deliver impactful results through growth marketing initiatives, ideally with experience activating providers and partnering with pharmaceutical manufacturers
Growth Oriented : Consistently created significant value by supporting business development, account growth, and provider and patient services teams
Clear Communicator : Capable of conveying complex value propositions and technical concepts clearly to both experts and non-experts, whether in writing, presentations, or discussions.
Creative Leadership : Effectively manages internal and external creative teams, delivering high-quality marketing outputs.
Collaborative : Works seamlessly with business development, revenue operations, provider access, product, finance, legal, operations, and marketing teams to drive engagement and results.
Detail-Oriented : Highly organized with strong project management skills, ensuring deadlines are met and priorities are clear.
Campaign Tools: Experience with Salesforce and Salesforce Marketing Cloud (or similar marketing CRM platform)

Nice-to-haves

None flagged.

Application prep

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Keywords to mirror

Platform: greenhouse
Effort: quick