Job description

This job posting is anticipated to remain open for 30 days, from 14-Sep-2026. The posting may close early due to the volume of applicants. The Omnichannel Strategist is responsible for planning, designing, orchestrating, and optimizing integrated engagement strategies across paid, owned, direct, branch and partner channels. This role ensures clients and leads experience a seamless, consistent, and personalized journey throughout the entire lifecycle, regardless of channel, leveraging data, insights, and cross-functional collaboration to drive business growth, satisfaction, and brand loyalty. The Omnichannel Strategist sits in Growth Marketing, and works closely with key stakeholders across Experience, Brand and Marketing teams to align messaging, campaigns, and experiences across all touchpoints. What You Will Do: • Define omnichannel engagement strategies aligned to business, client, and lead objectives • Translate enterprise marketing objectives into connected omnichannel journeys and activation plans • Establish strategic priorities that guide channel, program, and content teams Client Journey Leadership • Lead end-to-end journey planning and optimization • Define the role each channel plays within a client journey, including messaging, sequencing, timing, and audience strategy • Identify and prioritize opportunities to improve experience and engagement Cross-Functional Orchestration • Partner with channel managers, media, owned channels, direct marketing, analytics, product, and technology teams to drive integrated execution • Align Channel Managers, RAMBO, and BRASS teams around shared goals, priorities, and outcomes • Ensure coordinated execution across channels, programs, and content Performance & Optimization • Develop omnichannel playbooks, journey frameworks, personalization strategies, and activation standards • Establish cross-channel measurement frameworks focused on client progression and business outcomes — not channel-specific KPIs • Analyze client behavior, attribution data, campaign results, and field feedback to optimize journey performance • Translate performance insights into strategic recommendations and optimization opportunities Stakeholder Leadership • Serve as the voice of the client and omnichannel strategy lead • Influence business priorities and drive alignment across stakeholders • Ensure programs comply with brand, governance, compliance, and regulatory requirements Innovation & Continuous Improvement • Drive adoption of personalization, automation, and AI-enabled marketing capabilities • Identify emerging trends, capabilities, and engagement opportunities • Champion client-centric and omnichannel best practices across the organization What Experience You Need: • Bachelor’s degree in Marketing, Advertising, Business, or a related field • 8+ years of experience in marketing, client journey design, strategy, or channel management. • Prior experience in regulated industries such as financial services, banking, insurance, or wealth management preferred • Strong cross-functional leadership skills with a demonstrated ability to influence without direct authority. • Deep understanding of paid, owned, and direct marketing channels and how they interact across the client journey. • Data-driven mindset with a client-centric orientation; comfortable navigating ambiguity and evolving priorities. • Ability to connect channel performance metrics to broader business outcomes and communicate insights to senior stakeholders. **Candidates that live within a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office four days per week effective June 1, 2026. Before June 1, 2026, candidates that live within a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.** Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law. Competitive salary commensurate with experience Locations: Tempe, AZ; Saint Louis, MO

Requirements

Must-haves

This job posting is anticipated to remain open for 30 days, from 14-Sep-2026. The posting may close early due to the volume of applicants.
The Omnichannel Strategist sits in Growth Marketing, and works closely with key stakeholders across Experience, Brand and Marketing teams to align messaging, campaigns, and experiences across all touchpoints.
What You Will Do: • Define omnichannel engagement strategies aligned to business, client, and lead objectives
Translate enterprise marketing objectives into connected omnichannel journeys and activation plans
Establish strategic priorities that guide channel, program, and content teams
Client Journey Leadership • Lead end-to-end journey planning and optimization
Define the role each channel plays within a client journey, including messaging, sequencing, timing, and audience strategy
Identify and prioritize opportunities to improve experience and engagement
Cross-Functional Orchestration • Partner with channel managers, media, owned channels, direct marketing, analytics, product, and technology teams to drive integrated execution
Align Channel Managers, RAMBO, and BRASS teams around shared goals, priorities, and outcomes
Ensure coordinated execution across channels, programs, and content
Performance & Optimization • Develop omnichannel playbooks, journey frameworks, personalization strategies, and activation standards
Establish cross-channel measurement frameworks focused on client progression and business outcomes — not channel-specific KPIs
Analyze client behavior, attribution data, campaign results, and field feedback to optimize journey performance
Translate performance insights into strategic recommendations and optimization opportunities
Stakeholder Leadership • Serve as the voice of the client and omnichannel strategy lead
Influence business priorities and drive alignment across stakeholders
Ensure programs comply with brand, governance, compliance, and regulatory requirements
Innovation & Continuous Improvement • Drive adoption of personalization, automation, and AI-enabled marketing capabilities
Identify emerging trends, capabilities, and engagement opportunities
Champion client-centric and omnichannel best practices across the organization
Bachelor’s degree in Marketing, Advertising, Business, or a related field
8+ years of experience in marketing, client journey design, strategy, or channel management.

Nice-to-haves

Prior experience in regulated industries such as financial services, banking, insurance, or wealth management preferred

Application prep

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Keywords to mirror

Platform: edward-jones
Effort: medium