Description
The Associate, CRM & Email Marketing will play a key role in the execution of retention marketing strategies, focusing on driving customer engagement and retention through targeted email campaigns. The ideal candidate is passionate about email marketing and CRM systems and has a strong understanding of customer journey touchpoints. As part of an integrated CRM team, this role will support a cluster of assigned brands and report to the CRM Strategist for that same cluster.
Responsibilities:
· Assist in the creation and deployment of email campaigns, including welcome series, promotional offers, and re-engagement campaigns.
· Support the planning and execution of automated email flows, ensuring content is aligned with business objectives and customer needs.
· Ensure timely and accurate delivery of email campaigns to segmented audiences.
· Maintain and segment customer lists within the CRM platform to ensure that emails are sent to the right audience.
· Assist with maintaining customer data integrity and ensuring compliance with GDPR and other data privacy regulations.
· Track and share the performance of email campaigns, including open rates, click-through rates, conversion rates, and other key metrics, leveraging Accenture weekly and monthly reports.
· Work with the team to optimize campaigns based on data and insights, testing subject lines, creative, and send times for better performance.
· Work closely with cross-functional teams (Brand.com, Creative, Product, and Customer Service) to ensure that email content aligns with product launches, promotions, and overall marketing strategies.
· Assist with coordination of seasonal or ad-hoc campaigns to ensure smooth execution.
· Support A/B testing efforts to continuously improve email performance and optimize customer experiences.
· Provide insights on customer behavior trends and suggest improvements to messaging, design, and frequency.
· Help develop strategies for customer retention through personalized email content and segmentation strategies that drive long-term loyalty.
· Work with the team to increase customer lifetime value by implementing targeted programs like win-back campaigns, birthday emails, and re-engagement strategies.
Qualifications
Qualifications:
· 2 years of experience in CRM or email marketing, preferably in a direct-to-consumer or e-commerce environment.
· Strong attention to detail with a passion for data analysis and optimization.
· Strong written and verbal communication skills, with a keen eye for compelling copywriting.
· Ability to manage multiple tasks in a fast-paced environment while meeting deadlines.
· Experience with customer segmentation and lifecycle marketing.
· Knowledge of marketing automation tools and strategies.
· Familiarity with analytics tools like Google Analytics or similar.
· Familiarity with email design best practices and knowledge of HTML/CSS is a plus.