Job description

KPMG is currently seeking a Manager, Content Marketing (Finance) to join our Clients & Markets organization. Responsibilities: • Partner hand-in-glove with Insights & Intelligence (I&I) Content Strategists during the planning and hand-off of flagship segment-focused research, surveys, and regulatory publications; consume I&I’s upstream core narratives and reusable content modules, translating complex technical, operational, and regulatory findings into personalized, atomized messaging and content that speak directly to the target buyer personas; share content consumption and performance analytics back with I&I Content Strategists and researchers to help shape future editorial priorities and research agendas • Oversee editorial integrity and copy architecture for all campaign assets aimed at the designated buyer group; work with a team of dedicated writers and contract copy partners to write engaging webpage copy, highly targeted nurture emails, organic/paid social content (including video, audio, carousel, etc.), and digital event materials; collaborate closely with the Buyer Marketing team to execute campaign activities in strict alignment with the master segment-specific buyer experience calendar, preventing audience fatigue and maintaining a high-value content cadence; coordinate with digital growth, orchestration, and events specialists to ensure modular content assets are aligned to paths and personalized buyer segments • Extract and break down long-form flagship reports and whitepapers into bite-sized, reusable “micro-content” modules; convert dense technical regulations, strategy studies, and compliance findings into easy-to-digest formats such as infographics, executive summaries, strategic playbooks, video, audio and carousel decks • Architect high-impact executive summaries tailored for “zero-click” consumption on LinkedIn and in-platform channels, ensuring KPMG’s voice and authority is delivered directly to busy segment-specific executive readers; structure copy and content offers to drive data capture and first-party data strategies, ensuring buyer strategic and technical interests are captured to guide deeper personalization • Draft storyboards, interview guides, and script frameworks for segment-focused digital audio and video, including podcast episodes, short-form voice drops, and animated explainer videos; work closely with central design hubs, global/offshore delivery centers, and video production agencies to oversee the visual translation of copy assets into finalized multimodal files; adapt and write copy optimized for LLMs and conversational search agents, ensuring KPMG’s digital content is highly indexable and easily summarized by AI systems on search networks and personal devices • Safely integrate approved GenAI writing, editing, and localization co-pilots such as Copy.ai, and Grammarly to accelerate the draft-to-publish timeline while maintaining strict quality, brand, and risk boundaries; manage and store localized assets systematically within the central Digital Asset Management (DAM) and marketing automation systems to promote content reusability • Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment Qualifications: • Minimum five years of recent B2B copywriting, content marketing, or editorial experience; experience writing about specialized industry topics, regulatory environments, or corporate/technology strategy within professional services or complex matrixed organizations is highly preferred • Bachelor’s degree from an accredited university, preferably in Communications, Journalism, English, Business Administration, Marketing, or a field related to the designated segment • Proven ability to translate complex technical guidelines, industry frameworks, or strategic topics into clear, executive-friendly business narratives that engage senior leaders and C-Suite buyers • Proven track record of working successfully with research and thought leadership departments (such as Insights & Intelligence) to bring primary data to life; comfortable operating in a “hub-and-spoke” model, balancing the editorial standards of the central Content Hub with the localized, fast-paced execution demands of the designated Buyer pod • Hands-on experience with modern marketing technology (Salesforce, Marketo, Eloqua), Digital Asset Management systems, and AI-assisted content tools • Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)

Requirements

Must-haves

KPMG is currently seeking a Manager, Content Marketing (Finance) to join our Clients & Markets organization.
Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment
Bachelor’s degree from an accredited university, preferably in Communications, Journalism, English, Business Administration, Marketing, or a field related to the designated segment
Proven ability to translate complex technical guidelines, industry frameworks, or strategic topics into clear, executive-friendly business narratives that engage senior leaders and C-Suite buyers
Hands-on experience with modern marketing technology (Salesforce, Marketo, Eloqua), Digital Asset Management systems, and AI-assisted content tools

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: avature
Effort: medium