Job description

📬 ABOUT STABLE Our mission is to make it simple to headquarter any business on the internet. Today, we provide companies with a business address and a dashboard to manage their physical mail online. Over 15,000+ companies like Brex, Doordash, and Gusto use Stable to automate their mailroom and act as their permanent business address with the IRS, state, and vendors. The rules that regulate US entities were written in the 1800s. Stable abstracts these antiquated requirements with tools that empower modern companies to move forward faster. These rules don't make sense for the way we work today — work takes place in the cloud and businesses are no longer tied to physical proximity or geography. We’re on a mission to fix the broken system of entity management. Starting with business addresses and mail, we’re abstracting the complex, archaic systems that make company-building painful and turning them into delightful experiences — so that modern businesses have the tools they need to move forward faster. We're backed by leading Silicon Valley investors like Y Combinator, Craft Ventures, Shakti, Hustle Fund, and founders from companies like Lattice, Apartment List, and FlexJobs. Our business is at an inflection point. We’re growing quickly with a product people love and we’ve proven we can service companies of all stages and industries — from early-stage startups to publicly traded companies in industries like technology, logistics, and property management. This is an opportunity to join an early-stage startup as one of the first employees and do work that directly impacts the future of how companies are built. 😀 WHAT YOU VALUE - Be human: Lead with empathy, act with authenticity, and enjoy what you do. - Stay curious: Invent novel solutions by asking why, listening, and tinkering. - Act quickly with purpose: Focus on what matters, iteratively improve, and move urgently towards the goal. - Insist on exceptional outcomes: Strive for excellence and take ownership over the outcomes you deliver. - Exceed customer expectations: Create delightful experiences with each interaction. ✅ WHAT YOU'LL DO Write and publish - Own the editorial calendar end to end - Partner with product marketing to bring our audiences, messaging, and value propositions to life through campaigns, thought leadership, customer stories, and educational content. - Shape the voice and point of view of Stable's content, and ensure each piece lands with its intended audience - Work with subject matter experts across product, engineering and product marketing to translate Stable’s product vision into compelling and digestible content - Partner with sales and success teams to uncover customer stories and testimonials, and turn them into powerful marketing assets. - Grow Stable's social presence and handle day-to-day engagement - Support product launches and integrated campaigns across email, web, organic and paid channels - Develop email marketing and nurture programs including segmentation, copy drafting and offer selection Ownership & Measurement - Win AI Search (AEO/GEO): - Identify and track the most relevant prompts for Stable, and create content that earns citations - Own outreach to 3rd parties to earn brand mentions in publications - Ensure answer engines can crawl, understand and cite our site (crawler access, structured data, sitemaps, etc.) - Evolve traditional SEO: - Conduct keyword, intent and competitor research to find the queries relevant to our buyers and map them to pages that rank and convert. - Build reporting in GSC, GA4 and our internal stack to tie organic traffic through to signups and pipeline, so we double down on the areas that drive growth. - Technical: partner with engineering to ensure the Stable website remains fast, crawlable and indexable - Define content goals and track engagement, conversion rates, and revenue impact to learn what resonates and decide where to invest next AI Leverage - Encode our brand guidelines, tone of voice, and product details into AI systems to ensure output is relevant and on-brand - Design and ship AI workflows that can turn a topic surfaced by keyword or prompt research into a high fidelity draft that humans can review, adjust and publish in minutes instead of days - Maximize the impact of content by: - Building tools that proactively surface outdated, decaying or cannibalizing pieces - Automating derivative content creation: turn ebooks, whitepapers, webinars, customer stories and blogs into social, email, sales enablement and more ✨ REQUIREMENTS - 5+ years in B2B content, growth marketing, SEO or integrated marketing. - Hands on SEO experience, including keyword research, on-page optimization and technical fundamentals. Experience with AI search (AEO/GEO) is a strong plus. - You've built AI workflows that help you produce more without sacrificing quality. - Comfort with data tools (GA4, GSC, CRM) and an ability to articulate the impact of content on growth metrics - Ownership: you move quickly, make sound decisions with incomplete information, and push through ambiguity - A portfolio of content programs you can walk us through: what you built, how it performed, and what you'd do differently - Craft. You ask good questions, have a keen attention to detail, and can explain a complex idea simply - Comfort working cross functionally and getting what you need from people who don't report to you. 🎁 WHAT WE OFFER - Competitive salary and generous equity 🚀 - Unlimited paid vacation 🏖 - Medical, dental, and vision insurance 🏥 - Home office set-up 🖥 - Work from anywhere within US time zones (GMT-5 to GMT-10) 💻 - Opportunities to shape the future of Stable and grow into leadership roles 💌

Requirements

Must-haves

Be human: Lead with empathy, act with authenticity, and enjoy what you do.
Stay curious: Invent novel solutions by asking why, listening, and tinkering.
Act quickly with purpose: Focus on what matters, iteratively improve, and move urgently towards the goal.
Insist on exceptional outcomes: Strive for excellence and take ownership over the outcomes you deliver.
Exceed customer expectations: Create delightful experiences with each interaction.
Write and publish
Own the editorial calendar end to end
Partner with product marketing to bring our audiences, messaging, and value propositions to life through campaigns, thought leadership, customer stories, and educational content.
Shape the voice and point of view of Stable's content, and ensure each piece lands with its intended audience
Work with subject matter experts across product, engineering and product marketing to translate Stable’s product vision into compelling and digestible content
Partner with sales and success teams to uncover customer stories and testimonials, and turn them into powerful marketing assets.
Grow Stable's social presence and handle day-to-day engagement
Support product launches and integrated campaigns across email, web, organic and paid channels
Develop email marketing and nurture programs including segmentation, copy drafting and offer selection
Ownership & Measurement
Identify and track the most relevant prompts for Stable, and create content that earns citations
Own outreach to 3rd parties to earn brand mentions in publications
Ensure answer engines can crawl, understand and cite our site (crawler access, structured data, sitemaps, etc.)
Conduct keyword, intent and competitor research to find the queries relevant to our buyers and map them to pages that rank and convert.
Build reporting in GSC, GA4 and our internal stack to tie organic traffic through to signups and pipeline, so we double down on the areas that drive growth.
Technical: partner with engineering to ensure the Stable website remains fast, crawlable and indexable
Define content goals and track engagement, conversion rates, and revenue impact to learn what resonates and decide where to invest next
Encode our brand guidelines, tone of voice, and product details into AI systems to ensure output is relevant and on-brand
Design and ship AI workflows that can turn a topic surfaced by keyword or prompt research into a high fidelity draft that humans can review, adjust and publish in minutes instead of days

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: ashby
Effort: quick

Benefits

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Dental

Vision