Job description

The Paley Center for Media, the world’s leading nonprofit institution dedicated to preserving and engaging the public in the exploration of the powerful culture shaping influence of media, is hiring a Director, Marketing & Partnerships. In addition to operating and maintaining the Paley Archive, the Paley leads the prestigious Paley Media Council and operates The Paley Museum in Midtown Manhattan, offering venerated programming across the fields of media, sports, tech, gaming, and entertainment. As Paley marks its 50th year in operation, this strategic, high-impact leadership position will play an important, collaborative role in building on the organization’s remarkable legacy to forge its exciting next chapter. The Director will help expand the Paley Center's impact and reputation by conceiving, organizing, deploying, and evaluating multiple simultaneously running campaigns that cultivate partnerships and public engagement, build visitor traffic, grow and engage membership communities, and elevate brand awareness and affinity. This role is key to advancing the Paley Center's mission by developing mutually beneficial relationships with external organizations, driving ambitious visitor growth, and leading strategic marketing campaigns from conception to execution through a multi-channel suite of traditional and cutting-edge tactics. The Director is an industrious, agile, and high energy strategic partner and right hand to the VP, Marketing & Communications and collaborates with all teams in identifying new opportunities, executing special projects, evaluating tactical approaches for return on investment, and aligning marketing and partnership efforts with organizational goals. RESPONSIBILITIES The Director is responsible for growing the Paley brand through strategic campaigns and partnerships that propel the following institutional goals: Driving high volume visitor traffic to the flagship Paley Museum in NYC Maximizing tickets sales and registrations to ensure sold-out events in NY and LA Significantly growing memberships across all levels including public and industry Driving cross-functional collaboration to deliver on integrated campaign initiatives that meet business objectives Increasing viewership and engagement with Paley’s digital content Expanding and retaining Paley’s marketing partners and new audiences to drive its mission Advancing brand visibility, recognition, reputation, and affinity Audience Development & Team Leadership Design and implement audience development strategies to drive attendance, ticket sales, and membership Identify and explore new audience segments through data analysis, community outreach, and collaborative promotions Lead strategic outreach for major exhibitions, tentpole events, and invitation-only programs Conduct market and audience research and integrate insights into campaign planning Supervise and support the Audience Development Manager to achieve growth and visitation goals across all programs Use internal data and external research to design audience journeys, profiles, and segmentation to deepen engagement and expand visitation Creative Direction & Campaign Management Own development and execution of successful creative marketing campaigns, developing budgets and workflows, collaborating with internal teams, and assigning and project managing the work of colleagues, agencies, and contractors for developing compelling sales collateral Conceive innovative ad campaigns and identify key outlets and partners to reach key audiences and demographics Develop campaign briefs, messaging frameworks, A/B testing models, and creative direction aligned with brand voice and strategic goals Direct the Creative Services team as well as contractors and vendors in the creation and production of print, digital, and video marketing materials, advertising assets, and sales collateral Monitor campaign performance in collaboration with the Director of Digital Marketing & Growth Analytics, applying insights to adjust the sails in real time or optimize future efforts Partnership Development & External Relations Establish the Paley as a go-to destination and premium co-brand opportunity by proactively identifying and cultivating high-value partnerships with NYC-based organizations with aligned audiences through high-touch engagement Serve as lead account manager for media and promotional partners to ensure fulfillment of all obligations, from ad specs to post-run reports and negotiate/manage partnership terms, deliverables, benefits, and timelines with support from legal and finance Represent the Paley Center as a brand ambassador at events and in stakeholder meetings Additionally Partner internally to leverage the CRM for segmented outreach and partnership engagement Engage as a Paley Ambassador for social media initiatives by actively sharing Paley’s social media posts and energizing employees to do the same to amplify reach and foster community engagement Participate in other projects as assigned by Paley executive team CORE COMPETENCIES Our successful employees are: Highly organized with proven ability to meet deadlines and budgets Outstanding leaders able to lead cross-functional teams Able to organize, manage and execute simultaneous priorities to success and to delegate tasks appropriately Outstanding verbal communicators with superior business writing skills Positive and professional with excellent interpersonal skills Able to prioritize competing tasks while maintaining attention to detail Resourceful, creative problem solvers, with strong research skills REQUIREMENTS 10+ years of experience in marketing, partnership development, and brand strategy within ticketed media, entertainment, or cultural institutions Proven ability to bring innovative and creative approaches to the shifting landscape of marketing to yield results, strategically growing external partnerships and audience engagement and conversions Demonstrated success leading campaign vision and strategy to own and lead creative campaigns, direct internal and external creative teams, and successfully impact organizational goals Strong understanding of digital and experiential marketing trends and data-informed analysis Outstanding interpersonal skills with C-suite of corporate partners, a prominent outside Board, and peer executives Highly collaborative, strong consensus builder able to influence and drive the business forward Nights, weekends, and early morning/evening hours required to support live events and museum programming, with occasional travel Preference to work in-person in a cohesive, collaborative, high-energy, in-office environment Bachelor’s degree strongly preferred Bilingual fluency in Spanish a plus Total Compensation Range: $125,000 - $185,000 RECRUITMENT AGENCIES: We accept applications directly from candidates and do not accept unsolicited resumes or candidate submissions from recruitment agencies, search firms or other third-party recruiters. Please do not contact hiring managers or employees regarding this opening. EQUAL EMPLOYMENT OPPORTUNITY STATEMENT The Paley Center for Media maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations. ABOUT THE PALEY CENTER FOR MEDIA The Paley Center for Media is the world’s leading 501 (c)(3) nonprofit cultural institution whose mission is to preserve our media history and to explore media’s powerful shaping influence on our culture. The Paley Center for Media owns the iconic, New York Paley Museum where media, sports, gaming, tech, and entertainment come together, and during the year, produces unmatched programs for the public and industry. On the public side, programs celebrate the very best of television, digital content, and interactive entertainment. On the industry side, the Paley Center convenes the most influential business leaders to explore and debate the most critical issues and opportunities within the industry while also fostering a sense of community amongst peers. Through its respected Paley Impact series, programs educate and explore how media impacts culture and shapes public discourse on important societal issues. At the heart of the Paley Center sits the Paley Archive, which represents the largest public collection of its kind and is often cited as a national treasure, with over 160,000 programs spanning more than 100 years. This collection also serves as an incredible resource for K-12 educators and students nationwide that are served through its respected education classes. Previously known as The Museum of Television & Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. For more information, please visit paleycenter.org .

Requirements

Must-haves

The Director is responsible for growing the Paley brand through strategic campaigns and partnerships that propel the following institutional goals:
Driving high volume visitor traffic to the flagship Paley Museum in NYC
Maximizing tickets sales and registrations to ensure sold-out events in NY and LA
Significantly growing memberships across all levels including public and industry
Driving cross-functional collaboration to deliver on integrated campaign initiatives that meet business objectives
Increasing viewership and engagement with Paley’s digital content
Expanding and retaining Paley’s marketing partners and new audiences to drive its mission
Advancing brand visibility, recognition, reputation, and affinity
Audience Development & Team Leadership
Design and implement audience development strategies to drive attendance, ticket sales, and membership
Identify and explore new audience segments through data analysis, community outreach, and collaborative promotions
Lead strategic outreach for major exhibitions, tentpole events, and invitation-only programs
Conduct market and audience research and integrate insights into campaign planning
Supervise and support the Audience Development Manager to achieve growth and visitation goals across all programs
Use internal data and external research to design audience journeys, profiles, and segmentation to deepen engagement and expand visitation
Creative Direction & Campaign Management
Conceive innovative ad campaigns and identify key outlets and partners to reach key audiences and demographics
Develop campaign briefs, messaging frameworks, A/B testing models, and creative direction aligned with brand voice and strategic goals
Direct the Creative Services team as well as contractors and vendors in the creation and production of print, digital, and video marketing materials, advertising assets, and sales collateral
Monitor campaign performance in collaboration with the Director of Digital Marketing & Growth Analytics, applying insights to adjust the sails in real time or optimize future efforts
Partnership Development & External Relations
Serve as lead account manager for media and promotional partners to ensure fulfillment of all obligations, from

Nice-to-haves

Bachelor’s degree strongly preferred
Bilingual fluency in Spanish a plus

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

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Effort: medium

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