Job description

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. As a Senior Content Designer , you’ll be a key member of the Accounts design team, playing a critical role in building the systems that keep Roblox safe, civil, and inclusive for a global community. You’ll focus on creating platform-level designs that make all accounts on Roblox accessible, authentic, and protected. Roblox’s mission is to connect a billion people with optimism and civility. The Safety organization is at the heart of that mission, working to ensure everyone has seamless and secure access to accounts tied to their identity. We also work on building a world-class account access and management system, ensuring safe and fun family experiences, supporting compliance with global regulations, and providing a healthy, inclusive environment for users of all ages. You’ll collaborate closely with cross-functional teams across product, design, engineering, and research, shaping the platform's approach to trust and safety through thoughtful design. This is an opportunity to work at the systems level—defining how safety and account are embedded across Roblox and designing reusable frameworks that power our vision of civil immersive online communities. You will: Own and deliver UX content strategy and execution for key Accounts surfaces and flows, including identity, account access and recovery, and family experiences, from early exploration through launch Develop a deep understanding of user needs, behaviors, and motivations, including young users, teens, adults, parents, and creators, to inform content design decisions across safety and account experiences Define the content strategy and roadmap for Accounts, identifying where content can improve safety, trust, and account outcomes and driving that work forward Lead collaboration with product managers, designers, researchers, engineers, and policy partners to ensure experiences are valuable, understandable, and easy to use Apply UX writing and content strategy to high-stakes moments, balancing legal and regulatory requirements with clarity and usability across player, parent, and creator experiences Define and maintain content guidelines, patterns, and frameworks for safety and account experiences that support consistency in voice and tone, partnering with the Foundation Design Systems team to make them reusable Communicate and document content decisions clearly, using empathy, logic, research insights, and data to inform recommendations Advocate for high-quality content design and influence product direction across Accounts, mentoring peers and partners on content best practices Shape team processes and ways of working, helping define how content design operates across groups Identify and implement AI solutions to improve content quality and scale You have: Bachelor's degree or equivalent experience in Content Design, UX Writing, Communications, Human-Computer Interaction, or a related field Extensive experience (5+ years) in content design, with a strong portfolio demonstrating expertise in designing for trust and safety, identity, accounts, or other high-stakes consumer experiences Strong systems thinking and a track record of designing scalable content patterns and frameworks for comprehensive, connected user experiences Deep understanding of user-centered design principles, information architecture, and content strategy for complex workflows such as identity verification, authentication, and account recovery A track record of collaborating with and influencing cross-functional partners, including product managers, designers, researchers, engineers, and policy teams, and shifting product decisions through content A strong drive to deeply understand product goals from both a business and user perspective, fostering a culture of learning and iteration Excellent communication and presentation skills, with the ability to articulate content design concepts and rationale clearly and persuasively A collaborative mindset with the ability to work effectively across teams and influence design direction A strong interest in online safety, the gaming industry, and user-generated content platforms Keen interest in user experience trends, privacy, and emerging technologies A self-motivated approach to continuously expand design skills and explore new tools and techniques, including a proven ability to incorporate AI into your workflow For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page . Annual Salary Range $193,240 — $230,150 USD Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted). Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process. For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.

Requirements

Must-haves

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
Own and deliver UX content strategy and execution for key Accounts surfaces and flows, including identity, account access and recovery, and family experiences, from early exploration through launch
Develop a deep understanding of user needs, behaviors, and motivations, including young users, teens, adults, parents, and creators, to inform content design decisions across safety and account experiences
Define the content strategy and roadmap for Accounts, identifying where content can improve safety, trust, and account outcomes and driving that work forward
Lead collaboration with product managers, designers, researchers, engineers, and policy partners to ensure experiences are valuable, understandable, and easy to use
Apply UX writing and content strategy to high-stakes moments, balancing legal and regulatory requirements with clarity and usability across player, parent, and creator experiences
Define and maintain content guidelines, patterns, and frameworks for safety and account experiences that support consistency in voice and tone, partnering with the Foundation Design Systems team to make them reusable
Communicate and document content decisions clearly, using empathy, logic, research insights, and data to inform recommendations
Advocate for high-quality content design and influence product direction across Accounts, mentoring peers and partners on content best practices
Shape team processes and ways of working, helping define how content design operates across groups
Identify and implement AI solutions to improve content quality and scale
Bachelor's degree or equivalent experience in Content Design, UX Writing, Communications, Human-Computer Interaction, or a related field
Extensive experience (5+ years) in content design, with a strong portfolio demonstrating expertise in designing for trust and safety, identity, accounts, or other high-stakes consumer experiences
Strong systems thinking and a track record of designing scalable content patterns and frameworks for comprehensive, connected user experiences
Deep understanding of user-centered design principles, information architecture, and content strategy for complex workflows such as identity verification, authentication, and account recovery
A track record of collaborating with and influencing cross-functional partners, including product managers, designers, researchers, engineers, and policy teams, and shifting product decisions through content
A strong drive to deeply understand product goals from both a business and user perspective, fostering a culture of learning and iteration
Excellent communication and presentation skills, with the ability to articulate content design concepts and rationale clearly and persuasively
A collaborative mindset with the ability to work effectively across teams and influence design direction
A strong interest in online safety, the gaming industry, and user-generated content platforms
Keen interest in user experience trends, privacy, and emerging technologies
A self-motivated approach to continuously expand design skills and explore new tools and techniques, including a proven ability to incorporate AI into your workflow

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

design systemsai

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Vision