Job description

2027 BNY Analyst Program – Marketing The Marketing Practice at BNY empowers teams across the enterprise to partner alongside clients. We help drive growth and shape BNY's story and brand presence through strategic campaigns and equip leaders/employees with tools to be brand advocates. We manage the brand narrative via media outreach, foster employee engagement, and deliver content across platforms. As part of the analyst rotational program, you could be placed on one of the following teams based on business need and previous experience:  • Platforms Marketing / Product Marketing • Client Segment Marketing • Investments & Wealth Marketing • Brand, Creative, Art & Artifacts • Events, Experiences & Sponsorships • Digital Marketing  • Integrated Channels • Marketing Technology & Data • Planning & Activation • Market Intelligence • AI Strategy & Transformation • Content & Innovation What you will do • Support marketing initiatives that help drive growth, strengthen BNY’s brand, and enhance how the firm connects with clients and employees. • Assist with the development of campaigns, content, and communications delivered across channels and platforms. • Contribute to projects that support brand storytelling, media outreach, employee engagement, and audience-focused marketing strategies. • Gain exposure to a range of marketing teams, which may include product marketing, client segment marketing, integrated marketing, brand and creative, digital, demand generation, market intelligence, and marketing strategy. Skills you will build • Marketing and brand strategy fundamentals • Content development and campaign support • Research, analysis, and audience insight generation • Collaboration, communication, and creative problem-solving Impact you will have at BNY • Help support campaigns and content that strengthen BNY’s brand presence and connect with key audiences. • Contribute to work that helps teams tell a clear, consistent, and compelling story across the enterprise. • Support initiatives that improve client engagement, employee advocacy, and marketing effectiveness. • See how strategic marketing helps drive growth and shape the experience of a global financial services brand. Why this could be a fit for you This role is a great fit if you are creative, curious, and interested in storytelling, branding, and strategic communication. It is well suited for someone who enjoys working across teams, developing ideas, and helping bring campaigns and content to life. Analyst Program  Our 24-month rotational Analyst Program is designed to set you up for success from day one. New joiners take part in a structured induction experience to help them assimilate into BNY, learn about the organization, connect with peers and leaders, and build the core skills needed to navigate their early career with confidence. From day one, analysts are immersed in BNY's collaborative and innovative culture through:  • Enterprise-wide onboarding and development programming, including an in person immersive induction experience, executive speaker series, skill development, and networking opportunities.  • Meaningful project work aligned to key business practices and platforms, providing hands-on experience, skill development, and real-world business impact.  • Structured mentorship and career support from managers, senior leaders, peer mentors, business stakeholders, and dedicated program managers.  • Exposure across practices, platforms, and teams, building a broad understanding of BNY's integrated business model.  • Professional, technical, and financial services training designed to strengthen business acumen and prepare participants for long-term career success.  • A premier early-career experience, backed by senior leadership and designed to develop the next generation of talent for BNY's global workforce.  Program eligibility:  • Enrollment in a 4-year undergraduate degree program with a strong focus on business-related and/or technology-related majors preferred  • Graduating in Dec 2026 or May 2027 (U.S.)   • Minimum cumulative GPA of 3.0 or better     • Does not require sponsorship for employment visa status (now or in the future) in the country where applying.

Requirements

Must-haves

2027 BNY Analyst Program – Marketing
As part of the analyst rotational program, you could be placed on one of the following teams based on business need and previous experience:
Platforms Marketing / Product Marketing
Client Segment Marketing
Investments & Wealth Marketing
Brand, Creative, Art & Artifacts
Events, Experiences & Sponsorships
Digital Marketing
Integrated Channels
Marketing Technology & Data
Planning & Activation
Market Intelligence
AI Strategy & Transformation
Content & Innovation
Support marketing initiatives that help drive growth, strengthen BNY’s brand, and enhance how the firm connects with clients and employees.
Assist with the development of campaigns, content, and communications delivered across channels and platforms.
Contribute to projects that support brand storytelling, media outreach, employee engagement, and audience-focused marketing strategies.
Skills you will build
Marketing and brand strategy fundamentals
Content development and campaign support
Research, analysis, and audience insight generation
Collaboration, communication, and creative problem-solving
Impact you will have at BNY

Nice-to-haves

Enrollment in a 4-year undergraduate degree program with a strong focus on business-related and/or technology-related majors preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: oracle-cloud
Effort: medium