Job description

It’s a great time to join Velcro Companies ! The Consumer Marketing team is looking for an experienced trade marketing or product marketing manager to help the team cover a 4-6 month maternity leave. The manager will either work directly with the national retail sales team in executing plans and promotions with our key retail partners or will work directly with the R&D team on product development for new products and line extensions for the consumer portfolio. The position will report to the Sr. Director of Consumer Marketing. Essential Job Functions: For the trade marketing role, it will include: Support the sales team on day-to-day needs with the key retail partners, including partnering with the sales team to support customers through digital advertising and promotional opportunities, analyzing and proposing customer marketing initiatives, and other related activities. Develop and maintain efficient communications between the sales and marketing teams Planogram support as needed Coordinate line review presentation creation with the product, sales and creative teams Additional responsibilities as required For the product marketing role, it will include: Create the short- and long-term product vision based on consumer insights and driven through merchandising strategies and new product development Manage the line planning process by gathering insights and feedback from the teams, and translating them into a product pipeline recommendation Be the consumer expert for the category by identifying channel and product opportunities through data, social media and network of relationships Work cross-functionally with Design, Product Engineering, Consumer Insights and Sales to develop concepts, prototypes and testing Additional responsibilities as required. Job Qualifications: Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience. Approximately 5 years of trade marketing, shopper marketing, retail marketing, or consumer packaged goods experience . Direct experience supporting national retail accounts and executing customer-specific marketing plans, promotions, and digital advertising. Experience working with major mass-market or home improvement retailers, particularly Walmart, Target, Home Depot, Lowe’s, or Ace Hardware. Demonstrated ability to partner with sales teams and serve as a liaison between Sales, Marketing, Product, and Creative functions. Experience developing customer-facing presentations, line review materials, promotional recommendations, and marketing recaps. Highly organized, collaborative, self-directed, and able to work effectively in a fast-paced or changing environment. Proficiency with Microsoft Office, particularly PowerPoint and Excel. For the product marketing role, it will include: Bachelor’s degree in Marketing, Business, Merchandising, Product Management, or a related field, or equivalent relevant experience. Approximately 7 years of category management, product marketing, or product line management experience , preferably with a consumer goods brand. Demonstrated experience developing consumer-driven product strategies, category plans, or product line visions. Proven track record managing new-product development or line-extension projects from consumer insight and concept development through launch. Experience gathering and translating consumer, market, competitive, social media, and retail insights into product pipeline recommendations. Strong analytical, written, verbal, and presentation skills. Proficiency with Microsoft Office, particularly PowerPoint and Excel. OUR COMMITMENT TO SAFETY AND EMPLOYEE WELL-BEING Fostering a culture where people thrive—safely, purposefully, and with opportunity. At Velcro USA Inc., we are committed to creating a workplace where employees feel valued, supported, and empowered to grow. We offer competitive pay, a comprehensive benefits package, and generous time-off to meet the diverse needs of our workforce. Our culture encourages advancement and provides opportunities for both personal and professional development. Safety is a core value at Velcro USA Inc. and an essential part of every role. We are dedicated to maintaining a safe, healthy work environment through strict adherence to our Global Safety Rules and our goal of achieving Zero Injuries of Any Kind (ZIAK). Employees are expected to complete required safety training, use personal protective equipment (PPE), report unsafe conditions, and follow protocols for fall protection, lockout/tagout (LOTO), hot work, and confined spaces. Together, we foster a culture of prevention, accountability, and care. Health and Welfare Benefits: Medical and Prescription Coverage (HSA and HRA Options) Dental Coverage Vision Coverage Flexible Spending Accounts Award Winning Wellness and Incentive Program Life Insurance Short- and Long-Term Disability Business Travel Accident Insurance Voluntary Accident & Critical Illness Insurance EAP (Employee Assistance Program) Retirement Savings Plan 401(k) Saving Plan with generous 5.5% Company match and Immediate Vesting Time-Off Benefits Paid Vacation Time Paid Sick Time Paid Parental Leave 13 Paid Company Holidays Other Benefits and Programs Tuition Reimbursement Program Financial Wellness Benefit – Smart Dollar® Employee Recognition Programs Employee Resource Groups Charitable or Educational Matching Gift Program Employee Referral Bonus Program Velcro Companies provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Requirements

Must-haves

It’s a great time to join Velcro Companies !
For the trade marketing role, it will include:
Develop and maintain efficient communications between the sales and marketing teams
Planogram support as needed
Coordinate line review presentation creation with the product, sales and creative teams
Additional responsibilities as required
For the product marketing role, it will include:
Create the short- and long-term product vision based on consumer insights and driven through merchandising strategies and new product development
Manage the line planning process by gathering insights and feedback from the teams, and translating them into a product pipeline recommendation
Be the consumer expert for the category by identifying channel and product opportunities through data, social media and network of relationships
Work cross-functionally with Design, Product Engineering, Consumer Insights and Sales to develop concepts, prototypes and testing
Additional responsibilities as required.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
Approximately 5 years of trade marketing, shopper marketing, retail marketing, or consumer packaged goods experience .
Direct experience supporting national retail accounts and executing customer-specific marketing plans, promotions, and digital advertising.
Experience working with major mass-market or home improvement retailers, particularly Walmart, Target, Home Depot, Lowe’s, or Ace Hardware.
Demonstrated ability to partner with sales teams and serve as a liaison between Sales, Marketing, Product, and Creative functions.
Experience developing customer-facing presentations, line review materials, promotional recommendations, and marketing recaps.
Highly organized, collaborative, self-directed, and able to work effectively in a fast-paced or changing environment.
Proficiency with Microsoft Office, particularly PowerPoint and Excel.
For the product marketing role, it will include:
Bachelor’s degree in Marketing, Business, Merchandising, Product Management, or a related field, or equivalent relevant experience.
Approximately 7 years of category management, product marketing, or product line management experience , preferably with a consumer goods brand.

Nice-to-haves

Employee Referral Bonus Program

Application prep

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Platform: workday
Effort: long

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Parental Leave

Wellness

Professional Development