About Masterworks
Masterworks has spent more than thirty years helping nonprofits do more good in the world. Since 1989, we have
partnered with ministries, charities, and faith-based organizations to grow donor relationships, raise the revenue
that funds their missions, and measure the impact of every dollar along the way.
What sets us apart is range. Under one roof, our teams run direct mail, digital media, demand generation, and go-to-
market transformation for some of the most recognized causes in the country. That breadth is also what makes a
role like this one matter: the campaigns we build only succeed when we can see, prove, and improve what they
deliver for our clients. As part of Gloo, the technology platform serving the Christian faith ecosystem, we pair the craft of a veteran agency with the scale, data, and engineering of a publicly traded technology company.
About the opportunity
The Analytics Implementation Manager owns the day-to-day health of Masterworks' client tracking ecosystem: 100+ active digital properties across a diverse nonprofit and Gloo capital partner portfolio. This role sits squarely at the intersection of implementation and quality assurance: you'll deploy and maintain tracking tags, investigate conversion data gaps, support new client onboarding, and serve as first responder to telemetry issues raised by internal teams.
You'll work closely with the Director of Data & Reporting and our telemetry development contractor, with real ownership of the telemetry ops lifecycle from deployment to verification.
What You'll Own
Tag Operations & Maintenance
- Monitor and maintain Piwik PRO tracking configurations across 100+ client site instances, according to one of several standardized schemas to keep administration clean and efficient. This includes conversion events, goals, and e-commerce tracking
- Work with development contractors to deploy and update the Masterworks CDN-hosted telemetry stack as platforms evolve and clients change donation platforms, website stacks, or tracking requirements
- Manage Piwik PRO tag configurations: tags, triggers, variables, and container publishes
- Keep client tagging synchronized when clients change websites, donation platforms, or ad account configurations
Monitoring & QA
- Review daily and weekly telemetry monitoring alerts, identify gaps in results data collection, and triage issues by severity
- Debug conversion event failures, identifying issues between changing client technologies and our tracking interface
- Verify new tag deployments using live page inspection, browser developer tools, and Piwik reporting APIs
- Continue to build out AI/automated methods for monitoring client sites/configurations Telemetry Helpdesk
- Serve as primary responder to telemetry tickets from Client Service, Project Management, Digital Media, Operations, and Gloo capital partner teams
- Answer questions about Epiphany dashboard results, explain tracking behavior, and translate technical findings for non-technical teammates
- Run live tests against client donation systems using credit card, managing costs while verifying real world conversion events are being captured correctly
- Escalate and coordinate with the telemetry development contractor when issues require code-level
resolution
Client Onboarding Support
- Support technical digital onboarding of new clients: configure Piwik site instances, set up ad platform pixels (Meta, Google Ads, Adform, The Trade Desk, Outbrain), and verify tracking end-to-end
- Document client-specific tagging configurations, deployment notes, and testing guides in Notion
- Participate in client-facing technical onboarding calls to explain Masterworks' tracking approach and platform requirements
- Regularly use and improve AI/automation systems to streamline onboarding process
Consent Management/Governance
- Responsible for ensuring Gloo capital partners have the technical means to request and capture consent settings from web site visitors
- Ensure tracking for capital partner sites (and some client sites) conforms to Gloo corporate requirements to avoid legal liability for data collection practices
URL Parameter & Source Code Operations
- Maintain client URL parameter sheets (channel/subchannel/UTM schema enforcement) and support the Operations team with link testing workflows
- Investigate and resolve source code ingestion issues, tracing the path from
ad click → donation form → CRM, and coordinating with Technology team when
data doesn't arrive as expected
Documentation
- Keep client-level telemetry documentation current in Notion (tag IDs, configurations, deployment history, platform access notes)
- Contribute to internal runbooks and testing guides that support team scalability and knowledge transfer
Future Orientation
- Keep ahead of changes in the data collection and digital tracking landscape; the privacy and technical ecosystems surrounding this role are constantly changing
- Recommend changes to telemetry architecture and tech stack and work closely with telemetry engineering to implement and expand capabilities as opportunities present themselves
What We're Looking For
- 3+ years of hands-on digital analytics or tag management experience
- Strong working knowledge of Google Tag Manager, building and managing tags, triggers, variables, and container structures
- Experience with a web analytics platform (Piwik PRO, GA4, Adobe Analytics, or similar), configuring goals, events, and e-commerce tracking
- Ability to debug tracking issues using browser developer tools, including reading the network tab, inspecting the dataLayer, and following event chains
- Comfortable managing multiple client contexts simultaneously without losing the thread (documentation is key here!)
- Clear written communication, you'll regularly explain technical findings to non-technical teammates and clients using Slack, email, and Fibery
Strongly Preferred
- Experience with Piwik PRO specifically (tag management, reporting, consent management)
- Familiarity with programmatic and paid social ad platform pixels: Meta, Google Ads, Adform, The Trade Desk
- Understanding of CRM source code tracking and UTM parameter schemas
- Basic SQL or data inspection skills (BigQuery, Looker, or similar)
- Experience in an agency environment managing multiple client accounts
This is a role for someone who:
- Gets satisfaction from finding why a conversion event stopped firing and then fixing it
- Can hold 10+ client contexts simultaneously and knows which one needs attention today
- Communicates clearly when something is broken and provides a path forward
- Takes pride in documentation as institutional memory, not a chore
- Is energized by variety when no two days look the same
This is not a role for someone who needs structure provided for them; this role is the creation and maintenance of structure from a complex and rapidly-changing series of workflows. The telemetry stack spans GTM, Piwik PRO, multiple ad platforms, a custom CDN-hosted JavaScript library, and 100+ client properties. You'll context-switch constantly and need to know when to solve vs. when to escalate.