VP of PR, Social Media & Content Strategy - Flint Group at AdFarm

Job description

What You'll Do Set the strategic vision and direction for Flint's PR, social media, and content strategy capabilities, aligning services with evolving client needs, market opportunities, and agency growth objectives. Lead the development of integrated communications strategies that support client business goals, brand awareness, reputation, audience engagement, and lead generation. Serve as a senior strategic advisor to clients, providing counsel on brand positioning, communications opportunities, reputation management, and complex business challenges. Drive business growth by identifying new opportunities, expanding existing client relationships, and leading strategic contributions to pitches, proposals, and new business development. Oversee the development of compelling brand narratives and multi-channel content strategies, including earned media, thought leadership, executive communications, social media, and digital content. Cultivate and leverage relationships with journalists, editors, industry influencers, creators, and other stakeholders to secure meaningful earned media opportunities. Provide executive leadership during crisis communications and reputation challenges, guiding response strategies, stakeholder messaging, and client counsel. Oversee content strategy, media relations and editorial direction, ensuring high-quality thought leadership, press releases, case studies, social content, and SEO-informed digital communications. Lead, mentor, and develop PR, social media, and content professionals, establishing clear expectations, accountability, and opportunities for professional growth. Oversee team capacity, workflows, resource allocation, and operational efficiency to ensure high-quality work and strong financial performance. Establish performance expectations and measurement frameworks, using campaign analytics, earned media results, organic traffic, engagement, and other KPIs to demonstrate business impact. Translate performance insights into strategic recommendations for clients, internal leadership, and future business opportunities. Collaborate with leaders across creative, strategy, media, analytics, account service, and other disciplines to develop cohesive solutions and leverage the full capabilities of Flint Group. Evaluate emerging platforms, technologies, AI, audience behaviors, and industry trends to identify opportunities for innovation and competitive differentiation. Champion continuous improvement in team processes, tools, service offerings, and strategic capabilities to strengthen the discipline's long-term success. What You Bring 8-10+ years of progressive experience in public relations, social media, content marketing, or corporate communications, including at least 2 years in an agency environment managing multiple client accounts. Demonstrated leadership experience is essential; senior-level agency or department leadership experience is strongly preferred. Proven ability to establish strategic direction, lead teams, develop talent, and influence business decisions across an organization. Ability to connect communications strategies to business outcomes, identify growth opportunities, and balance client success with agency profitability. Deep understanding of public relations, earned media, social media, content marketing, thought leadership, and how these disciplines work together to achieve client objectives. Confidence building trusted relationships with senior-level clients, navigating complex challenges, and providing informed, proactive recommendations. Exceptional writing, editing, and storytelling skills with the ability to develop compelling narratives across audiences, channels, and formats. Strong media relations experience, including pitching, relationship development, reputation management, and crisis communications. Ability to interpret campaign performance, evaluate ROI, and translate data into meaningful business insights. Familiarity with tools such as Google Analytics, SEMrush, Cision, Meltwater, or similar platforms. Experience managing team resources, workflows, budgets, and performance while maintaining quality, efficiency, and accountability. Ability to build strong partnerships across disciplines, influence without direct authority, and bring teams together around shared objectives. A forward-thinking mindset with the ability to anticipate industry changes, embrace emerging technologies, and evolve capabilities to meet future client needs. Why You’ll Love Working With Us You’ll shape Flint’s future by playing a key role in defining and growing Flint's PR, social media, and content capabilities while influencing the broader direction of the agency. You’ll have a strong strategic impact partnering with clients and agency leadership to solve complex communications challenges and drive meaningful business outcomes. You’ll lead and develop talent while building a high-performing team, mentoring future leaders, and creating an environment where people are empowered to do their best work. You’ll work alongside talented professionals across creative, strategy, media, analytics, and account service to bring ambitious ideas to life. You’ll help expand client relationships, develop new business, and explore innovative services and solutions that strengthen Flint's competitive position. We live our values. Our values influence how we show up for our clients, our teammates, and our communities. Go where you’re needed most. Love what you do. Be the person you want to work with. Give back. Stay curious and open-minded. Take initiative. Position Details: Location: Flexible work location; based in one of our Flint Group offices (Fargo, ND; Duluth, MN; or Kansas City, MO) or remotely from one of our approved states. Compensation: $120,000 - $150,000 annually, depending on experience, qualifications, and location. Employment Status: Full-time, benefits-eligible position, with an expected work schedule of 40+ hours per week.

Requirements

Must-haves

Set the strategic vision and direction for Flint's PR, social media, and content strategy capabilities, aligning services with evolving client needs, market opportunities, and agency growth objectives.
Lead the development of integrated communications strategies that support client business goals, brand awareness, reputation, audience engagement, and lead generation.
Serve as a senior strategic advisor to clients, providing counsel on brand positioning, communications opportunities, reputation management, and complex business challenges.
Drive business growth by identifying new opportunities, expanding existing client relationships, and leading strategic contributions to pitches, proposals, and new business development.
Oversee the development of compelling brand narratives and multi-channel content strategies, including earned media, thought leadership, executive communications, social media, and digital content.
Cultivate and leverage relationships with journalists, editors, industry influencers, creators, and other stakeholders to secure meaningful earned media opportunities.
Provide executive leadership during crisis communications and reputation challenges, guiding response strategies, stakeholder messaging, and client counsel.
Oversee content strategy, media relations and editorial direction, ensuring high-quality thought leadership, press releases, case studies, social content, and SEO-informed digital communications.
Lead, mentor, and develop PR, social media, and content professionals, establishing clear expectations, accountability, and opportunities for professional growth.
Oversee team capacity, workflows, resource allocation, and operational efficiency to ensure high-quality work and strong financial performance.
Establish performance expectations and measurement frameworks, using campaign analytics, earned media results, organic traffic, engagement, and other KPIs to demonstrate business impact.
Translate performance insights into strategic recommendations for clients, internal leadership, and future business opportunities.
Collaborate with leaders across creative, strategy, media, analytics, account service, and other disciplines to develop cohesive solutions and leverage the full capabilities of Flint Group.
Evaluate emerging platforms, technologies, AI, audience behaviors, and industry trends to identify opportunities for innovation and competitive differentiation.
Champion continuous improvement in team processes, tools, service offerings, and strategic capabilities to strengthen the discipline's long-term success.
Proven ability to establish strategic direction, lead teams, develop talent, and influence business decisions across an organization.
Ability to connect communications strategies to business outcomes, identify growth opportunities, and balance client success with agency profitability.
Deep understanding of public relations, earned media, social media, content marketing, thought leadership, and how these disciplines work together to achieve client objectives.
Confidence building trusted relationships with senior-level clients, navigating complex challenges, and providing informed, proactive recommendations.
Exceptional writing, editing, and storytelling skills with the ability to develop compelling narratives across audiences, channels, and formats.
Strong media relations experience, including pitching, relationship development, reputation management, and crisis communications.
Ability to interpret campaign performance, evaluate ROI, and translate data into meaningful business insights. Familiarity with tools such as Google Analytics, SEMrush, Cision, Meltwater, or similar platforms.
Experience managing team resources, workflows, budgets, and performance while maintaining quality, efficiency, and accountability.
Ability to build strong partnerships across disciplines, influence without direct authority, and bring teams together around shared objectives.

Nice-to-haves

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aigo

Platform: bamboohr
Effort: medium

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