Senior Manager, Performance Marketing at Evolve

Job description

At Evolve , we’re on a mission to make vacation rental easy for everyone. Our high-performing, customer-obsessed team runs on curiosity, communication, and accountability—working together to create exceptional experiences for our owners and guests. Whether solving big challenges, delivering outstanding results, or celebrating wins, we approach every day with purpose and passion. If you’re ready to join a mission-driven company where every teammate has the opportunity to thrive, Evolve might just be the place for you. Why this role As Senior Manager of Performance Marketing, you'll own Evolve's paid acquisition program end-to-end — the channel mix, the budget, the campaigns, the creative strategy, and the agency relationships — against a monthly qualified-lead target and a cost per qualified lead. You'll decide where an eight-figure annual media budget goes, and you'll be in the platforms making those decisions yourself. The timing matters; We're looking to scale out our paid social and search program, which means you'll be rebuilding the program rather than simply inheriting a finished one. We're also opening channels Evolve has never run — so a meaningful part of the first year is zero-to-one work. This is a senior individual-contributor role on a small, flat, high-ownership team. You'll lead through evidence and influence rather than headcount. The team Growth owns Evolve's owner-acquisition funnel from first impression to a signed agreement, across five programs: Attract, Convert, Launch, Nurture, and Foundations. This role owns Attract. It's a small team by design, which means less process, more surface area, and a direct line from your decisions to the company's number. What you’ll do Channel Strategy & Budget Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and new test channels — strategy, campaign structure, bidding, budgets, pacing, and performance Monitor qualified-lead delivery against plan and forecast, diagnose what's driving it, and decide where the next dollar is most likely to generate efficient volume Own the monthly spend and volume inputs to the marketing forecast, and re-plan in-month when delivery moves Hands-On Campaign Management Be hands-on in the platforms. Google Ads and Meta are yours to build and optimize directly, not to review in a weekly deck Build audience strategy across prospecting, retargeting, customer lists, lookalikes, and Evolve's own first-party data on properties, permits, and owners Design and analyze structured tests across audience, creative, bidding, placement, geography, and landing destination New Channels & Creative Launch new channels from zero to one — Performance Max, connected TV, podcast, and an expanded direct mail program — with a plan for how each will be measured before it spends Develop paid creative strategy with our creative partners: messaging, format, testing frameworks, and the analysis that decides what scales and what gets cut Measurement & Partnership Help us build a real read on instrumentality and on the offline channels we currently can't see, and partner on the attribution work behind it Partner with analytics, product, and sales on the full funnel from impression to signed agreement What makes you a great fit 7+ years in performance marketing or digital media buying, with hands-on ownership of paid search and paid social campaigns Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend Deep platform expertise in Google Ads and/or Meta — campaign structure, bidding, budget pacing, audience management, creative testing, and optimization Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house Ownership of forecasting — the monthly spend and volume inputs to a marketing plan, and the judgment to re-plan mid-month when delivery moves Strong analytical skills — you're comfortable in SQL and a product analytics tool, you interpret channel and funnel data yourself, and you make investment decisions Experience developing or executing paid creative strategy — messaging, format, testing, and analysis — in partnership with creative teams or agencies AI-native working style — you already use tools like Claude for analysis, creative iteration, and reporting; this is a baseline here, not a differentiator Compensation For this role, compensation is based on a base salary plus a department variable annual bonus. Our base salary range is $160,000–$190,000. Location All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you're planning to move soon, please let us know, and we'll be happy to review your application again. California Applicant Privacy Policy | Evolve How we reward Evolvers We’re intentional about offering benefits that empower every Evolver to thrive both professionally and personally because they’re more than perks—they’re investments in our customer-obsessed, high-performing team. We believe in treating others as they want to be treated, providing benefits that deliver real value, and challenging the status quo to meet the diverse needs of our team. Whether it’s helping you take care of your health, plan for the future, or celebrate life’s milestones, our offerings are designed to support you every step of the way. Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match. Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage. Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance. Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you. Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties. Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact. Connection: Employee Resource Groups celebrating our diverse communities at Evolve. How we work together With our core values as our guide, every Evolver helps shape the company we want to work for and the people we want to be. We’ve cultivated a culture of collaboration, care, and responsibility that we can all be proud of, and we’re excited to see what you’ll bring as your authentic self. Still curious about who we are and what we do? Read more about our business and our culture at evolve.com . EEO At Evolve, we are committed to diversity and inclusion. As an equal opportunity employer, all qualified candidates will be considered for employment without regard to race, color, creed, religion, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, marital status, national origin, ancestry, citizenship status, military service or veteran status, physical or mental disability, or any other legally protected characteristic. Evolve participates in e-Verify for all positions. If you have a disability or special need that requires accommodation at any point in the hiring process, please let your recruiter know.

Requirements

Must-haves

What you’ll do
Channel Strategy & Budget
Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and new test channels — strategy, campaign structure, bidding, budgets, pacing, and performance
Monitor qualified-lead delivery against plan and forecast, diagnose what's driving it, and decide where the next dollar is most likely to generate efficient volume
Own the monthly spend and volume inputs to the marketing forecast, and re-plan in-month when delivery moves
Hands-On Campaign Management
Be hands-on in the platforms. Google Ads and Meta are yours to build and optimize directly, not to review in a weekly deck
Build audience strategy across prospecting, retargeting, customer lists, lookalikes, and Evolve's own first-party data on properties, permits, and owners
Design and analyze structured tests across audience, creative, bidding, placement, geography, and landing destination
New Channels & Creative
Launch new channels from zero to one — Performance Max, connected TV, podcast, and an expanded direct mail program — with a plan for how each will be measured before it spends
Develop paid creative strategy with our creative partners: messaging, format, testing frameworks, and the analysis that decides what scales and what gets cut
Measurement & Partnership
Help us build a real read on instrumentality and on the offline channels we currently can't see, and partner on the attribution work behind it
Partner with analytics, product, and sales on the full funnel from impression to signed agreement
What makes you a great fit
7+ years in performance marketing or digital media buying, with hands-on ownership of paid search and paid social campaigns
Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend
Deep platform expertise in Google Ads and/or Meta — campaign structure, bidding, budget pacing, audience management, creative testing, and optimization
Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house
Ownership of forecasting — the monthly spend and volume inputs to a marketing plan, and the judgment to re-plan mid-month when delivery moves
Strong analytical skills — you're comfortable in SQL and a product analytics tool, you interpret channel and funnel data yourself, and you make investment decisions
Experience developing or executing paid creative strategy — messaging, format, testing, and analysis — in partnership with creative teams or agencies
AI-native working style — you already use tools like Claude for analysis, creative iteration, and reporting; this is a baseline here, not a differentiator

Nice-to-haves

None flagged.

Application prep

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Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Pto

Parental Leave

Wellness