Job description

Job Title: Web Designer & Optimization Specialist Sr. Position Location: Raleigh, NC. Hybrid, 3 days a week in office Job Summary: The Sr. Web Designer & Optimization Specialist leads the design, development, optimization, and performance of Coastal's public website to support digital acquisition, member engagement, and strategic growth objectives. This role owns website UX, conversion rate optimization (CRO), SEO strategy, and analytics, with a strong focus on optimizing digital funnels that drive new membership, product applications, and self-service adoption. This is a hands-on role responsible for the day-to-day design, development, maintenance, and optimization of Coastal's public website. The position works primarily within Kentico Xperience to create and update web pages, content, components, forms, graphics, and digital experiences. The role requires some practical knowledge common website coding of HTML, CSS, basic JavaScript, JSON/JSON-LD, and other common web technologies to make website updates, implement SEO enhancements, troubleshoot issues, and support website functionality. The role works closely with external design/development agency for more complex website needs and strategic initiatives. The position manages Google Analytics and attribution tracking, partners with vendors to ensure end-to-end measurement, and provides technical leadership and backup support to digital marketing initiatives including paid search, display, and retargeting. As a key contributor to the Coastal team, your responsibilities will be: (35%) Website Design, UX & Conversion Optimization • Lead website design and UX optimization by applying usability, accessibility, and conversion-focused best practices; • Design, develop and maintain website graphics and visual assets. • Build, update, and maintain website pages, content, components, forms, navigation, and other digital experiences within Kentico Xperience. • Work directly in Kentico Xperience to implement website updates and optimization recommendations without relying on the external agency for routine changes. • Conduct usability testing, A/B testing, and ongoing optimization to improve member engagement and application completion rates. • Optimize page layouts, navigation, forms, and content to drive new memberships and product conversions aligned with strategic goals. • Coordinate with the external design/development agency on more complex website design, development, functionality, and technical enhancements. (20%) User Journey Analysis & Funnel Optimization • Monitor and analyze end-to-end user journeys across web, digital ads, and online applications. • Identify friction points, drop-offs, and performance gaps using behavioral and analytics data. • Design and deploy solutions that streamline navigation, improve channel selection (apply now, schedule an appointment or call), and increase conversion efficiency. (20%) SEO Strategy & Organic Growth • Own SEO strategy by conducting keyword research, optimizing site architecture, and implementing technical SEO improvements. • Optimize content and structure for evolving search behavior, including AI-driven conversational search platforms, such as ChatGPT, Grok and others. • Monitor rankings, traffic, and search trends to continuously improve organic acquisition performance. • Implement technical SEO elements within Kentico and other website tools, including page titles, meta descriptions, headers, internal linking, redirects, canonical tags, XML sitemaps, robots.txt, and structured data/schema markup. • Use JSON-LD and other structured data formats to improve search engine understanding, local search visibility, and performance in traditional and AI-driven search. • Work with the external agency and SEO/GEO partners to implement more complex technical SEO recommendations and resolve issues affecting organic search performance. (15%) Analytics, Attribution & Performance Reporting • Manage Google Analytics and related tools by configuring dashboards, goals, events, and conversion tracking. • Partner with vendors and internal teams to ensure accurate cross-platform tracking and full-funnel attribution. • Generate actionable insights and recommendations to inform website, SEO, and digital campaign optimization. • Implement and troubleshoot website tracking and tagging using Google Tag Manager, HTML, basic JavaScript, data layers, and other web technologies as needed. (10%) Digital Acquisition & Paid Media Technical Support • Ensure landing pages, tracking, tagging, and conversion paths are optimized to maximize ROI and performance. • Manage and enhance Google Business Profiles and third-party location and review platforms (e.g., Yelp) to support local SEO, traffic growth, and conversions. • Manage and optimize Coastal's presence within Yext and other local listings and digital location platforms to maintain accurate business information, improve local search visibility, and support traffic and conversions. • Provide technical coordination and backup support for paid search, display, and retargeting campaigns. Interested? Here are the qualifications we need to see on your resume: Experience: • Five years of experience in web development, UX optimization, digital marketing operations and acquisition strategies; including Google Analytics, Google Tag Manager, and website tracking and attribution technologies • Experience working with Kentico Xperience platform or similar CMS technology, including creating and maintaining web pages, content, components, forms, and other digital experiences. • Experience with technical SEO implementation, including metadata, redirects, schema/structured data, internal linking, tags, XML sitemaps, and other on-page and technical SEO and GEO/AI Search best practices. • Experience with Yext, Google Business Profile, or other local listings and location management platforms preferred. • Practical knowledge of HTML, CSS, basic JavaScript, JSON/JSON-LD, and other common web technologies to make website updates. Education: • Bachelor's degree in web development, digital marketing, computer science, or a related area; or four years of additional experience in lieu of degree • Advanced coursework or certification in UX design, SEO, or digital advertising preferred. For consideration visit coastal24.applicantpool.com . You can also scroll back up to the top of this page to the "Apply Now" section. Deadline for Application: All resumes must be received on or before 10/12/2026 Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Coastal Federal Credit Union is committed to providing reasonable accommodations to applicants who may have disabilities. If you need special assistance or an accommodation in applying for employment, please contact our HR department at slepanto@coastal24.com. Request for reasonable accommodation will be considered on a case by case basis. "It's our duty to create a workplace and company culture where everyone feels heard and valued, and is appreciated for their unique backgrounds, experiences, and perspectives. At the end of the day, what truly matters is that every person who walks through our doors believes that they are an integral part of our team and can bring their best, true self to work each day. Building a culture of inclusivity means creating an environment where everyone thrives and succeeds together." -Tyler Grodi, CEO VEVRAA Federal Contractor Equal Opportunity/Affirmative Action Employer Minority/Female/Disability/Veterans

Requirements

Must-haves

Job Title: Web Designer & Optimization Specialist Sr.
Position Location: Raleigh, NC. Hybrid, 3 days a week in office
As a key contributor to the Coastal team, your responsibilities will be:
(35%) Website Design, UX & Conversion Optimization
Lead website design and UX optimization by applying usability, accessibility, and conversion-focused best practices;
Design, develop and maintain website graphics and visual assets.
Build, update, and maintain website pages, content, components, forms, navigation, and other digital experiences within Kentico Xperience.
Work directly in Kentico Xperience to implement website updates and optimization recommendations without relying on the external agency for routine changes.
Conduct usability testing, A/B testing, and ongoing optimization to improve member engagement and application completion rates.
Optimize page layouts, navigation, forms, and content to drive new memberships and product conversions aligned with strategic goals.
Coordinate with the external design/development agency on more complex website design, development, functionality, and technical enhancements.
(20%) User Journey Analysis & Funnel Optimization
Monitor and analyze end-to-end user journeys across web, digital ads, and online applications.
Identify friction points, drop-offs, and performance gaps using behavioral and analytics data.
Design and deploy solutions that streamline navigation, improve channel selection (apply now, schedule an appointment or call), and increase conversion efficiency.
(20%) SEO Strategy & Organic Growth
Own SEO strategy by conducting keyword research, optimizing site architecture, and implementing technical SEO improvements.
Optimize content and structure for evolving search behavior, including AI-driven conversational search platforms, such as ChatGPT, Grok and others.
Monitor rankings, traffic, and search trends to continuously improve organic acquisition performance.
Use JSON-LD and other structured data formats to improve search engine understanding, local search visibility, and performance in traditional and AI-driven search.
Work with the external agency and SEO/GEO partners to implement more complex technical SEO recommendations and resolve issues affecting organic search performance.
(15%) Analytics, Attribution & Performance Reporting

Nice-to-haves

Experience with Yext, Google Business Profile, or other local listings and location management platforms preferred.
Advanced coursework or certification in UX design, SEO, or digital advertising preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

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