Job description

Asset & Wealth Management A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As a primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals. Position Summary Goldman Sachs Asset Management is seeking a senior marketing leader to serve as Head of Creative / Integrated Marketing, responsible for defining and executing the creative vision for the firm. Reporting to the Global Head of Asset Management Marketing and serving as a member of the Asset Management Marketing Leadership Team, this role will lead the firm's Creative marketing organization spanning Design, Advertising, Content Operations, and Seismic (centralized platform for approved marketing and sales content). The role is responsible for creating differentiated, client-centric experiences that strengthen the firm's brand, accelerate commercial outcomes, and elevate every interaction across the marketing ecosystem. This leader will own and drive Goldman Sachs Asset Management’s advertising strategy—from concept and creative development through production, execution, and optimization—ensuring every campaign creates a consistent, world-class brand while delivering measurable business impact across print, digital, multimedia, television, streaming, social, out-of-home, experiential, and emerging channels. Working in close partnership with the Executive Brand and Marketing teams, this leader ensures alignment between corporate reputation, enterprise brand strategy, and commercial marketing to deliver a unified and differentiated market presence. The successful candidate will combine strategic leadership with operational excellence, building high-performing global teams, fostering innovation, and establishing modern creative capabilities that enable marketing to scale efficiently while driving measurable business growth. Key Responsibilities: Global Integrated Advertising Strategy • Partner with the asset management marketing team and business to develop and lead the global advertising strategy for Goldman Sachs Asset Management across institutional, third-party wealth, and alternatives distribution channels. • Establish multi-year advertising roadmaps aligned with the firm's strategic priorities and commercial objectives. • Develop integrated campaign strategies that drive both near-term commercial results and long-term brand equity. • Identify new marketing channels, technologies, and innovations that improve effectiveness and strengthen market leadership. Design Leadership • Lead the global Design team, setting creative direction, standards, and talent development to deliver best-in-class visual communications across all channels. • Oversee creation and production of design assets, including presentations, advertising creative, digital/social content, event materials, and data visualizations — for global marketing and distribution teams. • Partner cross-functionally with Product Marketing, Digital, Distribution, and Compliance** to ensure all design work is strategically aligned with campaign objectives and commercial priorities. • Establish and maintain a scalable design system (brand guidelines, templates, asset libraries) ensuring consistency, compliance, and efficient self-service for global teams. • Drive design innovation by adopting AI-powered tools, automation, and emerging technologies to accelerate production, improve personalization, and increase creative output. Content Operations • Lead the operational foundation supporting the firm's global marketing organization by developing scalable processes, governance, and workflows that enable efficient content creation and distribution. • Oversee production management, editorial planning, resource allocation, budgets, vendor partnerships, and content lifecycle management while continuously improving speed to market, quality, operational efficiency, and resource effectiveness through automation, AI, and best practices. Seismic (Content Platform) • Provide strategic leadership for Seismic, the firm's centralized platform for approved marketing and sales content). • Drive the platform's vision, governance, adoption, and optimization to ensure marketing and distribution teams have seamless access to compliant, current, and impactful content. • Partner across Marketing, Sales, Product Marketing, Compliance, and Technology to continuously improve content discoverability, user experience, analytics, and overall commercial effectiveness. Creative Excellence • Serve as the senior marketing leader to ensure all campaigns reflect the Goldman Sachs brand while evolving a distinctive Asset Management identity. • Partner with internal creative teams and external agencies to deliver best-in-class creative work. • Maintain exceptional standards for storytelling, design, messaging, production quality, and execution. Agency Leadership • Serve as day-to-day senior point of contact to agency partners, managing relationships, developing briefs, providing consistent feedback, and managing workstreams from scope creation to final deliverables while driving for creative excellence. • Manage agency selection, performance, budgeting, governance, and ongoing optimization. Budget Management • Manage significant global advertising and integrated marketing budgets, including regular reforecasting and optimization to ensure spend and budget hygiene. • Optimize media investment across markets and channels. Cross-Functional Leadership • Build strong partnerships across distribution, product marketing, investment teams, EO Marketing, Corporate Communications, brand, digital marketing, social media, events, legal, compliance, risk, and regional marketing teams. • Lead highly matrixed global initiatives requiring alignment across multiple businesses, regions, and functional teams. Enterprise Leadership & Partnership • Serve as a member of the Marketing Leadership Team, helping shape the strategy, priorities, and future direction of Global Creative Marketing. • Lead and develop a global, multidisciplinary organization spanning creative, design, content operations, and content enablement. • Serve as the senior creative partner to the Executive Communications and Brand teams, ensuring alignment across corporate reputation, executive visibility, enterprise brand strategy, and commercial marketing. • Partner closely with Product Marketing, Media, Digital, Distribution, Analytics, Compliance, Technology, and regional marketing teams to deliver integrated, client-centric marketing experiences. • Build strong relationships across the firm to ensure creative excellence, consistency, operational efficiency, and measurable business impact. • Lead external agency partnerships and creative vendors, ensuring exceptional quality, innovation, speed, and value. • Champion the adoption of AI, emerging technologies, and modern marketing capabilities to continually evolve the organization's creative effectiveness. Qualifications: • 15+ years of progressive leadership experience in creative leadership, integrated marketing, brand marketing, advertising, or a related discipline. • Demonstrated success leading integrated marketing organizations within large, complex, global enterprises. • Proven experience developing and executing full-funnel marketing campaigns from strategy through creative development, production, execution, and optimization across digital, multimedia, television, streaming, print, out-of-home, social media, experiential, and emerging channels. • Experience leading multiple functions and managing high-performing global teams across creative, design, marketing operations, and content enablement. • Strong commercial orientation with a demonstrated ability to connect creative excellence to measurable business outcomes. • Experience leading agency relationships, managing significant marketing investments, and driving operational excellence at scale. Leadership Competencies: • Visionary creative leadership • Strategic and commercial mindset • Executive presence and influence • Exceptional storytelling and communication • Integrated marketing expertise • Data-informed decision making • Operational excellence • Organizational leadership and talent development • Cross-functional collaboration and enterprise partnership • Innovation, AI, and digital transformation • Ability to inspire teams while delivering measurable commercial impact Salary Range The expected base salary for this New York, NY, United States-based position is $125000-$250000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end. Benefits Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .

Requirements

Must-haves

Asset & Wealth Management
Global Integrated Advertising Strategy
Establish multi-year advertising roadmaps aligned with the firm's strategic priorities and commercial objectives.
Develop integrated campaign strategies that drive both near-term commercial results and long-term brand equity.
Identify new marketing channels, technologies, and innovations that improve effectiveness and strengthen market leadership.
Design Leadership
Lead the global Design team, setting creative direction, standards, and talent development to deliver best-in-class visual communications across all channels.
Oversee creation and production of design assets, including presentations, advertising creative, digital/social content, event materials, and data visualizations — for global marketing and distribution teams.
Partner cross-functionally with Product Marketing, Digital, Distribution, and Compliance** to ensure all design work is strategically aligned with campaign objectives and commercial priorities.
Establish and maintain a scalable design system (brand guidelines, templates, asset libraries) ensuring consistency, compliance, and efficient self-service for global teams.
Drive design innovation by adopting AI-powered tools, automation, and emerging technologies to accelerate production, improve personalization, and increase creative output.
Content Operations
Lead the operational foundation supporting the firm's global marketing organization by developing scalable processes, governance, and workflows that enable efficient content creation and distribution.
Seismic (Content Platform)
Provide strategic leadership for Seismic, the firm's centralized platform for approved marketing and sales content).
Drive the platform's vision, governance, adoption, and optimization to ensure marketing and distribution teams have seamless access to compliant, current, and impactful content.
Partner across Marketing, Sales, Product Marketing, Compliance, and Technology to continuously improve content discoverability, user experience, analytics, and overall commercial effectiveness.
Creative Excellence
Serve as the senior marketing leader to ensure all campaigns reflect the Goldman Sachs brand while evolving a distinctive Asset Management identity.
Partner with internal creative teams and external agencies to deliver best-in-class creative work.
Maintain exceptional standards for storytelling, design, messaging, production quality, and execution.
Agency Leadership
Manage agency selection, performance, budgeting, governance, and ongoing optimization.

Nice-to-haves

The expected base salary for this New York, NY, United States-based position is $125000-$250000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

design systemai

Platform: goldman-sachs
Effort: medium

Benefits

Benefits detected in the listing.

Vision

Wellness