Manager, Global Brand Marketing at 2K Games

Job description

WHO WE ARE The Gearbox Entertainment Company is home to a world-class team that entertains the world with award-winning and genre-defining video games. Our games are entrenched with rich universes that are expanded upon via transmedia storytelling, live experiences, and consumer products. Gearbox Entertainment has become widely known for developing successful game franchises such as Borderlands, Tiny Tina’s Wonderlands, and Brothers in Arms, as well for continued development of acquired properties including Duke Nukem, Risk of Rain, and Homeworld. The company was founded as Gearbox Software in 1999 by a team of industry veterans and is headquartered in Frisco, Texas. The Gearbox Entertainment Company is proud to be part of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, visit www.GearboxSoftware.com . WHAT WE NEED 2K is looking for a Manager, Global Brand Marketing to join the Strategy Games Franchise Group, supporting the Gearbox Software business (Borderlands, Risk of Rain, Wonderlands). Reporting to the Director of Brand Marketing, this role will help lead the strategic development, execution, and performance of global marketing campaigns for some of 2K’s most beloved gaming franchises. The ideal candidate is a creative and strategic marketer with experience developing and executing global, multi-channel campaigns for entertainment or gaming brands. You bring a balance of creativity and analytical thinking, thrive in a collaborative environment, and are passionate about building marketing programs that connect with players worldwide. Blending art and science, you will help create innovative campaigns that deliver measurable results and bring the franchise vision to life. Success in this role depends on exceptional organization, communication, and collaboration skills. You can distill complex ideas into clear, actionable plans and work effectively across teams to keep projects on track. Equally comfortable supporting strategic planning or driving day-to-day execution, you foster alignment, accountability, and teamwork across disciplines and time zones. WHAT YOU'LL DO GLOBAL CAMPAIGN & BRAND STRATEGY Support the development and presentation of the global marketing strategy for the Gearbox Software franchise group, including audience definition, product positioning, messaging, and content strategy. Assist in building global go-to-market plans, coordinating with cross-functional teams to align creative direction and campaign cadence with studio milestones and publishing priorities. Collaborate with game development leads to ensure marketing reflects the franchise’s creative vision while supporting commercial objectives. Contribute to annual business planning and campaign retrospectives, helping identify opportunities for growth and creative innovation. CAMPAIGN EXECUTION & CROSS-FUNCTIONAL COLLABORATION Drive end-to-end campaign execution, collaborating with PR, Social, Community, Influencer, Paid Media, Partnerships, Web, and other teams to deliver fully integrated global campaigns. Partner with regional marketing leads to ensure alignment with brand strategy and creative vision while adapting campaigns for cultural and market relevance. Manage campaign timelines, creative briefs, approvals, and agency coordination to ensure assets are delivered on time, on brand, and within budget. INSIGHTS, DATA & OPTIMIZATION Leverage audience research, market insights, and player telemetry to inform campaign strategy and creative execution. Establish KPIs and performance benchmarks, analyze campaign results, develop campaign reports, and apply learnings to optimize future marketing efforts. FINANCIAL & OPERATIONAL MANAGEMENT Manage budget trackers, PO processing, and expense tracking, ensuring accuracy, timely reporting, and effective resource allocation. Maintain campaign documentation, asset trackers, and delivery schedules to ensure smooth coordination across teams. Support process improvements that strengthen organization, communication, and execution efficiency. WHAT WILL MAKE YOU A GREAT FIT If you’re a creative, strategic, and collaborative marketer who’s passionate about storytelling and delivering world-class campaigns, you’ll feel right at home on 2K’s team of award-winning marketers. You’ll love turning audience insights into impactful global marketing programs that bring 2K’s portfolio of strategy franchises to life and engage players around the world. You’ll thrive on collaboration across creative, studio, and regional teams, driving organized, data-informed, and high-quality execution from strategy through delivery. MINIMUM REQUIREMENTS Bachelor’s Degree. Minimum of 3-5 years of marketing or product management experience in gaming or entertainment. Obsessed with understanding and serving the player. Highly organized, with the ability to manage a busy campaign schedule while helping structure and align key partners. Proven experience contributing to the planning and execution of creative marketing programs for major entertainment or gaming brands. A true team player who loves collaborating to generate creative ideas and solutions. Comfortable in a fast-paced environment where teams must act, adapt, and learn quickly. Excellent verbal and written communication skills, with the ability to influence and build strong relationships across departments and geographies. A proactive project owner, critical thinker, and problem solver who champions clear goals and drives the team to deliver cohesive, timely results. NICE TO HAVES For this role, a strong interest in history and aptitude for evaluating historical authenticity would be welcome. The pay range for this position in California at the start of employment is expected to be between $103,700 and $140,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performanc

Requirements

Must-haves

GLOBAL CAMPAIGN & BRAND STRATEGY
Support the development and presentation of the global marketing strategy for the Gearbox Software franchise group, including audience definition, product positioning, messaging, and content strategy.
Assist in building global go-to-market plans, coordinating with cross-functional teams to align creative direction and campaign cadence with studio milestones and publishing priorities.
Collaborate with game development leads to ensure marketing reflects the franchise’s creative vision while supporting commercial objectives.
Contribute to annual business planning and campaign retrospectives, helping identify opportunities for growth and creative innovation.
CAMPAIGN EXECUTION & CROSS-FUNCTIONAL COLLABORATION
Drive end-to-end campaign execution, collaborating with PR, Social, Community, Influencer, Paid Media, Partnerships, Web, and other teams to deliver fully integrated global campaigns.
Partner with regional marketing leads to ensure alignment with brand strategy and creative vision while adapting campaigns for cultural and market relevance.
Manage campaign timelines, creative briefs, approvals, and agency coordination to ensure assets are delivered on time, on brand, and within budget.
INSIGHTS, DATA & OPTIMIZATION
Leverage audience research, market insights, and player telemetry to inform campaign strategy and creative execution.
Establish KPIs and performance benchmarks, analyze campaign results, develop campaign reports, and apply learnings to optimize future marketing efforts.
FINANCIAL & OPERATIONAL MANAGEMENT
Manage budget trackers, PO processing, and expense tracking, ensuring accuracy, timely reporting, and effective resource allocation.
Maintain campaign documentation, asset trackers, and delivery schedules to ensure smooth coordination across teams.
Support process improvements that strengthen organization, communication, and execution efficiency.
Bachelor’s Degree.
Minimum of 3-5 years of marketing or product management experience in gaming or entertainment.
Obsessed with understanding and serving the player.
Highly organized, with the ability to manage a busy campaign schedule while helping structure and align key partners.
Proven experience contributing to the planning and execution of creative marketing programs for major entertainment or gaming brands.
A true team player who loves collaborating to generate creative ideas and solutions.
Comfortable in a fast-paced environment where teams must act, adapt, and learn quickly.

Nice-to-haves

For this role, a strong interest in history and aptitude for evaluating historical authenticity would be welcome.

Application prep

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Keywords to mirror

Platform: greenhouse
Effort: quick

Benefits

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