As part of Home Chef’s Marketing team, this role plays a central role in the production of performance-based social media content across paid and organic channels. Working collaboratively within the video team, this position is the hands-on creative engine for PMT content—taking creative direction from the Performance Content Lead and executing it end to end to produce video that drives measurable consumer engagement and supports Home Chef's performance marketing goals. The ideal candidate brings advanced shoot-and-edit production skills and the ability to turn briefs and creative direction into high-performing short-form content. Expertise in on-camera and UGC-style production, a nuanced command of platform-specific trends, and data-informed storytelling instincts are essential for success in this fast-paced, collaborative environment. Just as important, this is a versatile, do-it-all creative role: the ideal candidate also brings light copywriting skills—crafting punchy hooks, captions, VO scripts and on-screen text in Home Chef’s voice—and basic design fluency to produce simple graphics, thumbnails, and work within templated assets that keep content polished and on-brand.
Detailed Responsibilities
Video Creation:
Drive development of performance-focused creative concepts from a deep understanding of what converts—applying independent judgment to develop hooks, formats, and narratives that resonate with Home Chef’s target consumer and meet paid media objectives
Execute the full production process for performance social content in collaboration with the video team—including on-camera shooting, UGC-style and lifestyle formats, shot lists, storyboards, and editing—from concept through final delivery
Utilize Adobe Premiere Pro + After Effects editing software to edit high-quality videos that engage our target audience across various social media channels
Optimize videos for different social media platforms by adhering to their specific formatting and duration requirements
Write the words that carry the work—hooks, captions, on-screen text, and short scripts—in Home Chef’s voice and each platform’s native style
Create light supporting design—simple graphics, text overlays, thumbnails, and templated end cards—to keep content polished, consistent, and on-brand
Exercise independent creative judgment in evaluating content quality and effectiveness, incorporating team feedback to continuously raise the standard of video output
Cross functional collaboration
Actively contribute to performance creative brainstorms by bringing original data-informed insights—synthesizing platform research, competitive analysis, and audience behavior to contribute to new content directions for Home Chef’s paid and organic social channels
Use performance campaign data, audience insights, and Home Chef business priorities to inform creative development and iteration decisions—bringing a results-oriented perspective to team creative discussions
Asset + Footage Organization and Maintenance
Systematically label and organize raw footage, edited versions, and final cuts in an intuitive file structure for easy retrieval
Ensure all media assets follow consistent naming conventions to streamline collaboration and avoid confusion
Build and maintain organized libraries of footage, graphics, sound effects, and other assets, making them readily available for future projects
Schedule and manage regular backups of all footage and project files to protect against data loss
Work closely with editors, producers, and creatives to ensure that all footage is properly stored and shared according to project timelines and needs
Social Channel Research:
Continuously monitor platform trends, algorithm shifts, and competitor creative to proactively surface new performance content opportunities—translating research into actionable creative strategies for the team
Document video content-related processes and guidance for future reference
This position requires 0% travel.
Qualifications
The requirements listed below are representative of the knowledge, skill, ability and/or other characteristics needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.
A four year degree program at an accredited college or university or equivalent work experience
Proficient in on-camera production, UGC-style and lifestyle shooting, and video editing, with hands-on experience using Adobe Premiere Pro + After Effects; strong understanding of what makes performance creative work across paid social platforms
Strong creative instincts paired with analytical thinking—comfortable using performance data to evaluate content effectiveness and inform creative decisions
Light copywriting ability—comfortable writing short-form social copy, hooks, captions, and on-screen text that fit a brand voice and convert
Basic design fluency—able to build simple graphics, text overlays, thumbnails, and templated assets in tools such as Canva, Figma, or Adobe Photoshop/Illustrator
Excellent communication skills with the ability to communicate ideas, present work, and execute on feedback
Ability to manage a high volume of performance creative deliverables in a collaborative team environment, pivoting quickly based on platform trends, campaign needs, and performance insights without sacrificing quality
A portfolio showcasing previous video projects or relevant work samples is highly desirable, with any copywriting or design samples a plus
More About Us
Perks and Benefits
Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
Medical, dental, vision, life and disability insurance available
Paid holidays, sick time and vacation time
401k program
Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses
How We Work Together
We are humble team players. We are warm and gracious with team members and customers. We seek feedback to improve ourselves - and respectfully listen to and accept input.
We are pragmatic next-level thinkers. We come up with novel and unique ideas. We explore new strategies to avoid being constrained by conventional thinking.
We take ownership. We approach ambiguous problems, prepared to dive in, get curious, and learn more. We are results-driven, always challenging ourselves to exceed goals.
Be at Home at Home Chef
We all show up authentically at Home Chef. Our team includes individuals with a variety of identities, backgrounds, and perspectives. You can trust that you’ll be able to bring your whole self to an inclusive and enjoyable workplace.
We welcome people of all races, colors, religions, national origin or ancestry, sex (including sexual identity), age, physical or mental disabilities, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged/sealed convictions, or any other legally recognized protected basis under federal, state, or local law.
Home Chef is committed to the full inclusion of all qualified individuals. As part of this commitment, Home Chef will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, or to receive other benefits and privileges of employment, please contact our People team at hr@homechef.com .
Home Chef offers the base salary range as posted below, with the exact offer depending on factors such as geographic location, experience, skills, and internal equity. While compensation is within the provided range, it is not typical for offers to be made at the upper end. In addition to base salary, Home Chef provides a comprehensive benefits package, including healthcare coverage, 401k match, and paid time off. Illinois Pay Range $50,000 — $55,000 USD To view the California Applicant Notice click here