If you live and breathe social media, understand what makes content perform, and can teach others how to do it well, we need to talk.
We’re looking for a creative, strategic, and highly skilled Social Media Strategist to lead social media strategy and creative direction across multiple client accounts.
This is a skilled lead role. You won’t just oversee the work, you need to know how to do it at a high level and be able to teach others how to do it, too. You should bring strong experience in social media strategy, paid social, graphic design, video editing, and content creation.
You should understand not only what to create, but why it works for a specific platform, audience, and goal.
You are not just managing social media, you are setting the standard and helping your team become better marketers.
What You’ll Do
Develop and lead social media strategies across multiple client accounts
Build platform-specific strategies based on client goals, audiences, and brands
Lead organic and paid social media strategy, including campaign setup, targeting, testing, optimization, and performance
Develop creative content ideas and campaigns designed to drive engagement and growth
Provide creative direction for graphics, video, Reels, and other social-first content
Use your design and video editing skills to evaluate work and improve creative quality
Analyze performance and use data to adjust strategy and improve results
Oversee content calendars and ensure the team stays ahead of schedule
Lead client conversations related to social media strategy, content, and performance
Coach and develop Social Media Content Creators
Provide hands-on training in strategy, paid social, design, video editing, and content creation
Review work and provide clear, actionable feedback that helps the team improve
Stay ahead of platform updates, trends, algorithms, and emerging content formats
How You’ll Show Up in This Role
Lead from expertise, not just authority
Be willing and able to jump into the work when needed
Bring strong creative vision and strategic thinking
Teach the why behind decisions, not just what needs to change
Give constructive feedback and help others improve their skills
Balance creativity with data and performance
Take ownership and make decisions without waiting for direction
Stay curious and continuously bring new ideas and knowledge to the team
Communicate confidently with clients and internal teams
Maintain high standards for quality, consistency, and follow-through
What Success Looks Like (KPIs)
Consistent, high-quality social content across client accounts
Improved engagement, reach, growth, and account-specific KPIs
Social strategies aligned with each client’s goals and broader marketing strategy
Content calendars consistently planned and executed ahead of schedule
Strong organic and paid social performance with data-backed strategic adjustments
Regular new content ideas, tests, and creative concepts
Positive client feedback on social strategy, content, and communication
Measurable growth and development of Social Media Content Creators
Fewer recurring quality issues as the team’s skills improve
What We’re Looking For
Proven experience developing and leading social media strategy
Strong understanding of Facebook, Instagram, TikTok, LinkedIn, YouTube, and how strategy differs across platforms
Strong hands-on experience with paid social advertising, particularly Meta Ads
Experience managing targeting, budgets, creative testing, optimization, and paid social performance
Strong graphic design background and creative eye
Video editing experience, particularly short-form social content
Strong writing, content creation, and storytelling skills
Ability to analyze social media performance and turn data into action
Experience managing multiple accounts or campaigns
Ability to coach, train, and develop other social media professionals
Confidence leading client conversations
Creative, strategic, and idea-driven mindset
Strong organization, ownership, and follow-through
Ability to operate in a fast-paced agency environment
Bachelor’s degree in marketing, communications, graphic design, or related field OR equivalent experience
Relevant industry certifications are a plus, including Meta Blueprint, TikTok Media Buying, Google Ads, HubSpot Social Media Marketing, or similar platform-specific certifications
Proficient with Google Suite and general technology
Position Details
Full-Time
Standard working hours are Monday through Friday, 8:00 AM to 5:00 PM Central Time (CT)
Salary range: $55,000-65,000 based on experience
Location & Authorization Requirements
This is a remote role, but candidates must be physically located within the United States and possess current, valid US work authorization. We are unable to sponsor visas or hire individuals residing outside of the United States for this position.
Benefits & Perks
As a Lemon Seed employee, you will be eligible for the following benefits:
Paid Leave
Paid time off
10 paid holidays
Paid birthday holiday
Paid parental leave for eligible employees
Health & Wellness
Medical coverage with Lemon Seed paying 75% of the employee premium
Dental and vision coverage
Preventative health, wellness, vision, and dental services of up to $5,000 annually
Mental health counseling services of up to $3,000 annually
Physical and nutritional health services of up to $750 annually
Zesty Benefits
401(k) retirement plan with a company Safe Harbor Match
Monthly Flex Time
Christmas Club savings program
Company-paid life insurance
Additional benefit details, including eligibility requirements, coverage limitations, and enrollment information, are outlined in the employee handbook and applicable plan documents.
Why Lemon Seed
We’re a marketing agency focused on helping home service companies grow, including industries like HVAC, plumbing, electrical, roofing, and more.
We move fast, value ownership, and believe great work comes from people who are willing to think, create, learn, teach, and continuously improve. This role gives you the opportunity to directly impact our clients’ social media results while helping develop the skills of the entire Social Media team.