Job description

WHAT YOU’LL DO Viant is seeking a hands-on Sr. Product Marketing Manager, GTM Content to shape how our sales organization positions Viant, communicates differentiated value, and brings our solutions to market. This role will own the operating system behind Viant’s core commercial narratives, including the Viant Narrative, Agency Pitches, and Vertical Pitches, while building scalable content systems that help sellers win more effectively. As a trusted partner to Sales, this person will combine strong content judgment with disciplined execution. You will prioritize high-impact field needs, maintain a scalable sales content system, coordinate cross-product solution stories, and translate customer feedback into sharper messaging. The role will work closely with Sales, Sales Strategy, Heads of Industry, Pod PMMs, Product, Design, and executive stakeholders. THE DAY-TO-DAY Maintain and update Viant’s approved core pitch platforms, including the Viant Narrative, Agency Pitch (Hold Co and Indy), and Vertical Pitches, in partnership with senior Product Marketing leaders and subject matter experts. Ensure core narratives reflect current product capabilities, proof points, market priorities, customer needs, and approved positioning and roadmap. Serve as a trusted partner to Sales, prioritizing new business pitch, messaging, and collateral needs based on business impact and identifying recurring requests that can be solved through scalable content. Coordinate cross-product solution modules organized around customer problems, desired outcomes, and relevant Viant capabilities, partnering with Pod PMMs for accuracy and differentiation. Own the commercial content system and Highspot governance, including organization, tagging, publishing, usage analytics, and archiving, to improve seller productivity and content adoption. Conduct customer interviews and synthesize Gong and field insights to identify recurring problems, objections, buying criteria, and messaging opportunities. Share customer insights and content recommendations with Pod PMMs, Product, Sales leadership, and Design to continuously improve sales-facing materials. GREAT TO HAVE 5+ years of experience in Product Marketing, Sales Enablement, Solutions Marketing, Content Strategy, or a related sales-facing role. Strong understanding of AdTech, including programmatic advertising, DSPs, CTV, measurement, identity solutions, and the broader advertising ecosystem. Proven experience developing sales narratives, pitch decks, battlecards, solution stories, and other sales-facing content for B2B organizations. Experience managing sales enablement platforms such as Highspot, including content governance, organization, publishing, searchability, and adoption. Ability to translate customer and field insights from sources such as Gong, customer interviews, and sales feedback into compelling positioning, messaging, and scalable enablement. Exceptional writing, communication, and presentation skills, with the ability to simplify complex, cross-product capabilities into clear, differentiated sales narratives. Strong cross-functional collaboration, project management, and organizational skills, with the ability to influence Sales, Product Marketing, Product, Design, and executive stakeholders while managing multiple priorities. Bachelor’s degree required. LIFE AT VIANT Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance , paid parental leave and unlimited PTO and more. Base compensation range: $135,000 - $165,000 In accordance with California law, the range provided is Viant’s reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education. #LI-KT1 About Viant Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com. Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. By clicking “Apply for this Job” and providing any information, I accept the Viant California Personnel Privacy Notice.

Requirements

Must-haves

Ensure core narratives reflect current product capabilities, proof points, market priorities, customer needs, and approved positioning and roadmap.
Serve as a trusted partner to Sales, prioritizing new business pitch, messaging, and collateral needs based on business impact and identifying recurring requests that can be solved through scalable content.
Coordinate cross-product solution modules organized around customer problems, desired outcomes, and relevant Viant capabilities, partnering with Pod PMMs for accuracy and differentiation.
Own the commercial content system and Highspot governance, including organization, tagging, publishing, usage analytics, and archiving, to improve seller productivity and content adoption.
Conduct customer interviews and synthesize Gong and field insights to identify recurring problems, objections, buying criteria, and messaging opportunities.
Share customer insights and content recommendations with Pod PMMs, Product, Sales leadership, and Design to continuously improve sales-facing materials.
5+ years of experience in Product Marketing, Sales Enablement, Solutions Marketing, Content Strategy, or a related sales-facing role.
Strong understanding of AdTech, including programmatic advertising, DSPs, CTV, measurement, identity solutions, and the broader advertising ecosystem.
Proven experience developing sales narratives, pitch decks, battlecards, solution stories, and other sales-facing content for B2B organizations.
Experience managing sales enablement platforms such as Highspot, including content governance, organization, publishing, searchability, and adoption.
Ability to translate customer and field insights from sources such as Gong, customer interviews, and sales feedback into compelling positioning, messaging, and scalable enablement.
Exceptional writing, communication, and presentation skills, with the ability to simplify complex, cross-product capabilities into clear, differentiated sales narratives.
Bachelor’s degree required.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Health Insurance

Pto

Parental Leave