Job description

At Commence, we’re the start of a new age of data-centric transformation, elevating health outcomes and powering better, more efficient process to program and patient health. We combine quality data-driven solutions that fuel answers, technology that advances performance, and clinical expertise that builds trust to create a more efficient path to quality care. With human-centered, healthcare-relevant, and value-based solutions, we create new possibilities with data. We provide proof beyond the concept and performance beyond the scope with a focus on efficiencies that transform the lives of those we serve. With a culture driven by purpose, straightforward communication and clinical domain expertise, Commence cuts straight to better care. Requirements The Director of Marketing owns the Commence brand and the full marketing function. Reporting to the Chief Growth Officer, this executive leads the marketing and branding teams and is accountable for positioning Commence as the recognized leader in AI-enabled health services across federal, commercial, and public health markets. This is a builder role. This role will mature a marketing organization inside a fast-scaling, private equity-backed platform, aligning brand, demand generation, and market intelligence directly to revenue growth and business development capture. The right candidate has marketed technology-driven businesses to both government and commercial buyers, understands the distinct rhythms of federal capture marketing versus commercial demand generation, and can translate complex health data and AI capabilities into a clear, differentiated market narrative. • Own and evolve the Commence brand across all channels, ensuring consistency of visual identity, voice, and positioning as the company scales organically and through acquisition. • Build and execute the annual marketing strategy and budget in direct alignment with growth targets, pipeline objectives, and the corporate development roadmap. • Lead, develop, and scale the marketing and branding teams, including agency and contractor relationships, with clear accountability for output quality and measurable impact. • Drive demand generation and account-based marketing for commercial health buyers (payers, health systems, insurers) while supporting federal capture with targeted thought leadership, conference strategy, and customer-facing collateral. • Partner with business development and capture teams to produce win-oriented content: capability statements, case studies, white papers, proposal support materials, and executive briefing assets. • Position Commence's proprietary technology platform and AI capabilities credibly in a market where trust, compliance, and clinical rigor matter as much as innovation. • Own digital presence end to end: website, SEO/SEM, social channels, email programs, and marketing analytics, with disciplined measurement of pipeline contribution and cost per opportunity. • Lead public relations, analyst relations, and executive visibility programs, including awards, speaking placements, and earned media in federal health and health technology press. • Support M&A activity with brand integration playbooks, rebrand execution for acquired companies, and communications support through diligence and close. • Ensure all marketing activity respects the compliance realities of a federal health contractor, including accurate claims, protection of sensitive information, and appropriate handling of client references. Qualifications • 10+ years of progressive marketing experience, including 5+ years leading marketing teams at the director level or above. • Demonstrated success marketing technology or technology-enabled services businesses in both the federal/government sector and the commercial sector. • Deep familiarity with federal market dynamics: capture lifecycles, GovCon media and conference ecosystems, teaming-driven awareness, and marketing's role in supporting proposals and past performance narratives. • Proven commercial demand generation track record with accountability for pipeline metrics, not just brand activity. • Experience building or significantly scaling a marketing function, including team hiring, budget ownership, and agency management. • Exceptional writing and messaging skill, with the ability to make complex technical and clinical capabilities clear and compelling. • Bachelor's degree in marketing, communications, business, or a related field. Preferred Qualifications • Direct experience marketing in the public health or healthcare sector: federal health agencies (CMS, VA, DHA, HHS), payers, or health technology. • Experience inside a private equity-backed or high-growth environment, including brand work through acquisitions or rebrands. • Familiarity with AI and data platform positioning, including responsible AI messaging in regulated markets. • Experience with Salesforce-based marketing operations and modern martech stacks. *Commence' headquarters are in Virginia Beach, VA, however we are open to remote candidates in the following states: AZ, AR, CO, DE, FL, GA, IL, IN, KS, KY, MA, MD, MI, MS, MO, MT, NC, NE, NV, NY, OH, OK, PA, SC, TN, TX, VA, DC, WI, and WV* Work Environment/Physical Demands The work environment and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is a remote position. While performing the duties of this job, the employee regularly works in a climate-controlled environment. Candidates must be able to sit, read, work on a computer, and watch a computer screen for extended periods of time. Occasionally required to stand, walk, use hands and fingers, kneel or crouch. Commence is an equal employment opportunity for employer. All personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military and veteran status or any other characteristic protected by applicable law. Commence.AI is committed to providing equal employment opportunities to all applicants, including individuals with disabilities. If you require reasonable accommodation to participate in the application process due to a disability, please contact Human Resources at (757) 306-4920 or hr@commence.ai . Please note that unless you are requesting an accommodation, all applications must be submitted through our online application system.

Requirements

Must-haves

Own and evolve the Commence brand across all channels, ensuring consistency of visual identity, voice, and positioning as the company scales organically and through acquisition.
Build and execute the annual marketing strategy and budget in direct alignment with growth targets, pipeline objectives, and the corporate development roadmap.
Lead, develop, and scale the marketing and branding teams, including agency and contractor relationships, with clear accountability for output quality and measurable impact.
Partner with business development and capture teams to produce win-oriented content: capability statements, case studies, white papers, proposal support materials, and executive briefing assets.
Position Commence's proprietary technology platform and AI capabilities credibly in a market where trust, compliance, and clinical rigor matter as much as innovation.
Own digital presence end to end: website, SEO/SEM, social channels, email programs, and marketing analytics, with disciplined measurement of pipeline contribution and cost per opportunity.
Lead public relations, analyst relations, and executive visibility programs, including awards, speaking placements, and earned media in federal health and health technology press.
Support M&A activity with brand integration playbooks, rebrand execution for acquired companies, and communications support through diligence and close.
Ensure all marketing activity respects the compliance realities of a federal health contractor, including accurate claims, protection of sensitive information, and appropriate handling of client references.
10+ years of progressive marketing experience, including 5+ years leading marketing teams at the director level or above.
Demonstrated success marketing technology or technology-enabled services businesses in both the federal/government sector and the commercial sector.
Deep familiarity with federal market dynamics: capture lifecycles, GovCon media and conference ecosystems, teaming-driven awareness, and marketing's role in supporting proposals and past performance narratives.
Proven commercial demand generation track record with accountability for pipeline metrics, not just brand activity.
Experience building or significantly scaling a marketing function, including team hiring, budget ownership, and agency management.
Exceptional writing and messaging skill, with the ability to make complex technical and clinical capabilities clear and compelling.
Bachelor's degree in marketing, communications, business, or a related field.

Nice-to-haves

Direct experience marketing in the public health or healthcare sector: federal health agencies (CMS, VA, DHA, HHS), payers, or health technology.
Experience inside a private equity-backed or high-growth environment, including brand work through acquisitions or rebrands.
Familiarity with AI and data platform positioning, including responsible AI messaging in regulated markets.
Experience with Salesforce-based marketing operations and modern martech stacks.
Work Environment/Physical Demands
Please note that unless you are requesting an accommodation, all applications must be submitted through our online application system.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: paylocity
Effort: medium