As a member of Vistra’s Corporate Marketing and Communications team, this position supports the planning, coordination, and execution of client marketing and communications initiatives. The Account Executive will develop long-term relationships with customers, uncover their marketing challenges and develop solutions that help them to meet their goals and generate revenue.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Core duties and responsibilities include the following. Other duties may be assigned.
• Client coordination: Serve as a day-to-day client contact by supporting clear communication, meeting preparation, follow-up, expectation management, and next-step tracking.
• Strategy and planning: Help translate client goals into integrated marketing, communications, PR, digital, and content plans, including clear briefs and tasks for internal teams.
• Campaign execution: Coordinate campaign timelines, approvals, deliverables, and partner inputs while reviewing assets for quality, accuracy, brand alignment, and timely completion.
• Digital and social media: Support social and digital content plans, channel execution, analytics review, performance reporting, and practical recommendations to improve engagement and results.
• Content and media relations: Draft and edit messaging, digital content, social posts, press materials, thought leadership, and other client communications; support media research, monitoring, pitch development, and reporting.
• Performance reporting: Monitor relevant KPIs, dashboards, media performance, and engagement metrics to prepare concise summaries of results, insights, and recommended next steps.
Requirements
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
• Education and experience: Bachelor’s degree in communications, public relations, marketing, advertising, or a related field, plus 3–5 years of relevant experience. Agency, nonprofit, public sector, PR, or media relations experience is a plus.
• Writing and communication: Strong writing, editing, proofreading, and presentation skills, with the ability to adapt messaging for different audiences. Working knowledge of AP Style and experience writing for digital, print, social, and media-facing formats. Bilingual (English and Spanish) proficiency is preferred, though not required.
• Digital marketing: Experience supporting social media content, digital campaigns, reporting, optimization, and major platforms or tools, such as analytics dashboards, Google Ads, ActiveCampaign, Constant Contact, or Mailchimp.
• Project and client management: Strong organizational skills, sound judgment, and a proactive, solutions-oriented approach to managing multiple tasks, deadlines, clients, stakeholders, and tools such as Asana, Basecamp, or HubSpot. Proficiency with approved AI tools to streamline workflows and improve efficiency.
• Collaboration and professionalism: Able to work independently and with cross-functional teams, external partners, and vendors; detail-oriented, adaptable, curious, eager to grow their professional career, and comfortable in a fast-paced environment.
WORK ENVIRONMENT:
• This role is based at Vistra’s Corporate Headquarters in Lutz, Fla.
• Some local travel is required to support client-facing engagements.
About Vistra: Vistra Communications, doing business as Vistra and Vistra Federal Solutions, is a Service-Disabled Veteran-Owned Small Business (SDVOSB) headquartered in Tampa, FL with an office in Alexandria, VA providing professional support serviced to Defense, Federal, and Civilian Agencies. Approximately 25% of our “team member” employees work in the National Capital Region, providing communications, outreach, and organizational transformation services to our public sector customers. Vistra provides medical, dental, and vision benefits, life and disability insurance, employer matching 401(k) retirement plan, Paid Time Off, Parental and Bereavement Leave, and Professional Development, among other benefits.
US Citizenship Required: Due to the requirements of the federal contract that this position supports, U.S. citizenship is required. Citizenship will be confirmed via I-9/E-Verify at the start of employment