Job description

QUICK SUMMARY Scale Kin’s brand across every channel: ads, landing pages, email, and video. Part production, part brand evolution, overall a generalist, for a company redefining homeownership. WHO WE ARE Kin makes life simpler, more affordable, and better for homeowners — especially in the places where climate risks, rising costs, and outdated systems make it harder. We start with smarter homeowners insurance and expand to everything homeowners need to thrive. Using data, technology, and thoughtful human support, we’re building products that are clear, fair, and help homeowners feel confident — so homeowners aren’t left behind when they need help most. Founded in 2016, Kin is a remote-first employer with Kinfolk across more than 35 states. We serve customers in 14 states (and counting). Our disciplined growth, strong customer satisfaction, and focus on long-term sustainability fosters outstanding growth, attracts marquee investors, and earns recognition and accolades, including: - Built In Chicago's Best Places to Work, Midsize Companies (2021-2026) - Forbes' America's Best Startup Employers (2026) - Inc. 5000 Fastest-Growing Private Companies - Forbes’ Fintech 50 (2023-2026) - Great Places to Work Certified (May 2024-May 2027) Most importantly, we’re building Kin to be a place where people do meaningful work with real impact — for our customers, our communities, and each other. We're excited to tell you more about how you can contribute to our rapid growth, strong unit economics, profitability, and excellent customer ratings. To learn more about how we work and what we’re building, visit kin.com kin.com and see how we work linkedin.com. THE OPPORTUNITY As a generalist in brand and visual design, you’ll help us scale Kin’s brand as our marketing grows and our business evolves. Our output has expanded fast, and we need a designer who can productionize high-quality visual work across the channels and campaigns that bring homeowners to Kin. This is a pivotal moment to join. Kin is repositioning from a home insurance company into a suite of products that make homeownership easier, which means new markets, new product launches, and new media channels. You’ll shape how all of it looks and feels to customers. Your work will influence the moments before a homeowner ever gets a quote: the ads, pages, and campaigns that build trust and make a growing set of products feel like one clear, confident offering. Along the way, you’ll help raise the bar for how visual design shows up across the team. YOUR RESPONSIBILITIES - Design and productionize high-quality visual assets across every marketing channel: paid social, landing pages, lifecycle and email, organic social, and display. - Produce and edit video content for marketing and brand campaigns, from social cuts to longer-form pieces, and raise the bar for how Kin shows up in motion. - Own the visual execution of campaigns end to end, turning briefs from marketing and growth into polished, on-brand work that ships on deadline. - Partner with copywriters, growth marketers, and external vendors and agencies to bring concepts to life and keep quality consistent across every touchpoint. - Push Kin’s brand forward in your day-to-day work, not just executing briefs but evolving the visual language and proposing fresh directions as you go. - Shape Kin’s evolving visual language as we reposition from home insurance to a broader homeownership platform, so a growing set of products feels like one coherent brand. - Design and iterate on landing pages built for A/B testing, and use the results to sharpen what works. - Partner with our Brand Design and Design Systems leads to push and grow Kin’s brand design system, extending it into new areas as the brand evolves. SUCCESS IN THIS ROLE In your first 6–12 months at Kin, success is less about checking boxes and more about the impact you create. You’ll use your skills and judgment to take ownership of meaningful work, improve how we operate, and help move Kin’s mission forward. Along the way, you’ll deliver outcomes that make a real difference for both Kinfolk and the homeowners we serve. By the end of your first year, you should feel confident in your role, trusted as an owner, and proud of the progress you’ve helped make. - You've defined your own way of working with marketing, growth, and other partners, turning open space into a repeatable process the team can rely on. - Marketing ships campaigns faster because you’ve productionized the visual work and built reusable assets and templates. - Kin’s brand looks noticeably more consistent and polished across every channel than it did before you joined. - The visual language for Kin’s repositioning beyond home insurance has taken shape and is showing up in live campaigns. - Landing page A/B tests driven by your design work have measurably improved conversion. WHAT YOU’LL BRING - 5+ years of visual design experience in a brand or marketing context, with a portfolio that shows polished work across digital channels. - Proven ability to produce and edit video content for marketing campaigns, from short social cuts to longer-form pieces, including light animation for end cards and in-video overlays. - Fluency in Adobe Creative Suite (including Premiere Pro and AfterEffects for video) and Figma. - Experience designing for paid social, landing pages, and lifecycle/email, with an understanding of what makes each channel perform. - A self-starter who can work across multiple mediums and manage several projects at once without heavy direction. - Experience designing landing pages for A/B testing and iterating based on results. Bonus if you have - Illustration skills - Motion graphics experience HOW WE HIRE We believe a great hiring experience should be clear, respectful, and human. We’ll accept applications for this position until November 6th, 2026. While our recruiting team uses AI tools for efficiency, resumes are still screened by Kin’s in-house recruiters, and candidate evaluations and hiring decisions are made by recruiters and hiring teams. Rest assured, real people make real decisions. The hiring process and timeline for each role will vary, depending on the position. However, here are some things you can expect from us: - Prompt updates and feedback following interviews - Interviews with recruiters, hiring managers, and members of teams - Skills assessment relevant to the position, if applicable - Genuine, thoughtful human interaction at every step HOW WE SUPPORT YOU We offer a comprehensive, competitive benefits program, allowing you to choose the benefits that are best for you and your family, starting on the first day of the month following your start date. Core Benefits - Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level - 401(k) with company match up to 4% of eligible earnings - Multiple medical plan options, plus dental and vision coverage - Company-funded HSA contributions (based on medical plan selection) - Company-paid life insurance and short-term disability Health & Wellbeing - A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance - Access to mental health support and confidential counseling resources - Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays - Paid parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents Growth & Development - Career mobility and internal growth opportunities across the organization - Professional development budgets for certifications, conferences, and learning available, subject to management approval HOW WE WORK We don’t just hire for skills. We hire for alignment. Kinfolk bring diverse perspectives, but we’re united by a shared set of values that shape how we work and how we show up for each other and our customers. Run through walls, together - Every one of us is responsible for creating the culture we want to work in. High performance. Low drama. Always respectful. We assume the best in each other and challenge ideas, not intentions. We show up, work hard, and play to each other's strengths — because that’s how great teams win. Raise the bar. Drop the ego - Attitudes are contagious. Every one of us is responsible for creating the culture we want to work in. High performance. Low drama. Always respectful. Like professional sports teams, we win by working in sync. We show up, work hard, and play to each other’s strengths. Act like an owner - We are owners, fully accountable for achieving Kin’s mission. That requires positive, proactive, big-picture thinking well beyond our job descriptions. Ask questions, Take ownership. Do the right thing, even when it‘s hard. Because when Kin thrives, so do you. And so do our customers. Operate lean. Deliver more - We build efficiency into everything we do. Each dollar we save gets reinvested to deliver more to our customers: better pricing, more products, and new innovations. We work smarter by relentlessly prioritizing and using technology, including AI, to multiply our impact. Lean is about focus, not deprivation. Lean isn't a limitation — it's our competitive advantage. Keep asking ‘What if?’ - We value curiosity. To make insurance better for our customers, we experiment. We embrace insights. And we base decisions on data rather than assumptions. We see setbacks as opportunities for growth and are always learning and improving. Both individually and as a company. WHERE WE WORK We are a remote-first company with offices in Chicago, IL and St. Petersburg, FL where teams can come together for collaboration. For Sales Agents and Customer Service Agents: These roles sit in any of the following 32 states: AL, AZ, CO, FL, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MO, MT, NC, NE, NM, NV, NY, OH, OK, PA, SC, TN, TX, UT, VT, VA, WA, and WI. For all other positions, these roles can sit in any of the following 41 states: AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, LA, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above. For remote technical positions located in Canada, we are only able to hire individuals who reside in Ontario. Applicants must be able to live and work full-time in Ontario to be considered. State locations and specifics are subject to change as our hiring requirements shift. EEOC STATEMENT Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Kin welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation, please contact us by sending an email to careers@kin.com

Requirements

Must-haves

Scale Kin’s brand across every channel: ads, landing pages, email, and video. Part production, part brand evolution, overall a generalist, for a company redefining homeownership.
Design and productionize high-quality visual assets across every marketing channel: paid social, landing pages, lifecycle and email, organic social, and display.
Produce and edit video content for marketing and brand campaigns, from social cuts to longer-form pieces, and raise the bar for how Kin shows up in motion.
Own the visual execution of campaigns end to end, turning briefs from marketing and growth into polished, on-brand work that ships on deadline.
Partner with copywriters, growth marketers, and external vendors and agencies to bring concepts to life and keep quality consistent across every touchpoint.
Push Kin’s brand forward in your day-to-day work, not just executing briefs but evolving the visual language and proposing fresh directions as you go.
Shape Kin’s evolving visual language as we reposition from home insurance to a broader homeownership platform, so a growing set of products feels like one coherent brand.
Design and iterate on landing pages built for A/B testing, and use the results to sharpen what works.
Partner with our Brand Design and Design Systems leads to push and grow Kin’s brand design system, extending it into new areas as the brand evolves.
By the end of your first year, you should feel confident in your role, trusted as an owner, and proud of the progress you’ve helped make.
You've defined your own way of working with marketing, growth, and other partners, turning open space into a repeatable process the team can rely on.
Marketing ships campaigns faster because you’ve productionized the visual work and built reusable assets and templates.
Kin’s brand looks noticeably more consistent and polished across every channel than it did before you joined.
The visual language for Kin’s repositioning beyond home insurance has taken shape and is showing up in live campaigns.
Landing page A/B tests driven by your design work have measurably improved conversion.
5+ years of visual design experience in a brand or marketing context, with a portfolio that shows polished work across digital channels.
Proven ability to produce and edit video content for marketing campaigns, from short social cuts to longer-form pieces, including light animation for end cards and in-video overlays.
Fluency in Adobe Creative Suite (including Premiere Pro and AfterEffects for video) and Figma.
Experience designing for paid social, landing pages, and lifecycle/email, with an understanding of what makes each channel perform.
A self-starter who can work across multiple mediums and manage several projects at once without heavy direction.
Experience designing landing pages for A/B testing and iterating based on results.
Illustration skills
Motion graphics experience

Nice-to-haves

Bonus if you have

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

godesign systemsdesign systemfigmaairest

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Pto

Parental Leave

Professional Development