Job description

Why Terakeet? At Terakeet, we’re comfortable with the uncomfortable. We live in the future of marketing and are revolutionizing how the world’s most valuable brands connect with their audiences. We are experts who deliver exceptional outcomes. Together, we win. What We Do Terakeet controls online reputation and visibility for global brands. We proactively build, protect, and repair brand narratives and perception to drive trust across organic and AI-powered search using patented technology and decades of expertise. Where We Hire We are a remote-first organization hiring specifically within 60 miles of Chicago, IL., Dallas, TX., Austin, TX., Charlotte, NC., Atlanta, GA., Phoenix, AZ., Minneapolis, MN., and Syracuse, NY to help create opportunities for connectivity and collaboration in-person as you see fit. Learn more about our hiring hubs on our Careers blog. Where You Fit The Digital Content Specialist is an insights-driven content producer who brings brand voices to life across digital channels while supporting content strategy, search visibility, and online reputation objectives. They produce high-quality, audience-focused content and thrive in a fast-paced environment focused on delivering results for clients. This role combines strong digital storytelling skills with an understanding of SEO, content optimization, and reputation management best practices. The Digital Content Specialist is an integral part of our client team and helps shape and execute content strategies that strengthen brand visibility, reinforce key narratives, and support customers’ business goals across the digital landscape. What We Need Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions: Writes the brand voice story for our clients across all channels, maintaining consistency Leverages audience insights, search behavior, and brand messaging strategies to develop effective digital communications and content recommendations Creates search-informed digital content for brands and individuals that supports visibility, credibility, and reputation objectives across online channels Produces and manages digital content placements across owned and third-party platforms to support brand visibility, reputation, and search presence Revises, edits, and proofreads content as needed Ensures consistency and efficacy of copy throughout all deliverables Maintains high standards of copywriting and exercises quality control across deliverables Conducts industry research, market research, gap analysis, and competitor analysis to inform content strategy and optimization opportunities Stays current on content marketing best practices, SEO trends, and industry developments to create effective and engaging web content Develops search-informed content and optimization strategies aligned with client reputation, brand visibility, and digital communications objectives Executes approved website content updates and optimization recommendations within CMS platforms and third-party profiles while maintaining SEO, accessibility, and formatting standards Monitors search engine results to identify trends, opportunities, and reputation risks impacting client visibility Utilizes topic density and content coverage reports to identify gaps, overlaps, and optimization opportunities across digital assets Revises content deliverables based on internal feedback, client input, and performance insights while maintaining consistency in messaging and tone The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. How We Evaluate 4+ years of experience in content writing, SEO content development, or digital marketing within an agency, in-house marketing, communications, or related environment Experience creating and optimizing web content, with familiarity in SEO best practices, CMS platforms, schema implementation, and search performance reporting tools Strong grammar, editing, copywriting, and communication skills, with the ability to adapt tone and messaging across brands, audiences, and digital channels Ability to analyze search trends, content performance, and competitive landscapes to inform strategic recommendations and optimization opportunities Strong attention to detail with the ability to manage revisions, quality control, and multiple deliverables in a fast-paced environment Collaborative mindset with experience working cross-functionally with strategists, analysts, designers, and technical teams to execute integrated digital initiatives Experience supporting online reputation management, brand visibility, public relations, executive communications, or digital narrative strategies through content development, search optimization, and audience-focused messaging Pay Transparency The salary range for this role is $61,000 to $122,000. *This salary range is based off of the market pay for all of the United States; Terakeet applies a multiplier to this range based upon the specific geographic location of a job candidate* EEO Statement Terakeet provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Requirements

Must-haves

Why Terakeet?
Where We Hire
Where You Fit
What We Need
Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions:
Writes the brand voice story for our clients across all channels, maintaining consistency
Leverages audience insights, search behavior, and brand messaging strategies to develop effective digital communications and content recommendations
Creates search-informed digital content for brands and individuals that supports visibility, credibility, and reputation objectives across online channels
Produces and manages digital content placements across owned and third-party platforms to support brand visibility, reputation, and search presence
Revises, edits, and proofreads content as needed
Ensures consistency and efficacy of copy throughout all deliverables
Maintains high standards of copywriting and exercises quality control across deliverables
Conducts industry research, market research, gap analysis, and competitor analysis to inform content strategy and optimization opportunities
Stays current on content marketing best practices, SEO trends, and industry developments to create effective and engaging web content
Develops search-informed content and optimization strategies aligned with client reputation, brand visibility, and digital communications objectives
Executes approved website content updates and optimization recommendations within CMS platforms and third-party profiles while maintaining SEO, accessibility, and formatting standards
Monitors search engine results to identify trends, opportunities, and reputation risks impacting client visibility
Utilizes topic density and content coverage reports to identify gaps, overlaps, and optimization opportunities across digital assets
Revises content deliverables based on internal feedback, client input, and performance insights while maintaining consistency in messaging and tone
How We Evaluate
4+ years of experience in content writing, SEO content development, or digital marketing within an agency, in-house marketing, communications, or related environment
Experience creating and optimizing web content, with familiarity in SEO best practices, CMS platforms, schema implementation, and search performance reporting tools
Strong grammar, editing, copywriting, and communication skills, with the ability to adapt tone and messaging across brands, audiences, and digital channels
Ability to analyze search trends, content performance, and competitive landscapes to inform strategic recommendations and optimization opportunities

Nice-to-haves

None flagged.

Application prep

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Keywords to mirror

aiaccessibility

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Vision