Job description

Shape how one of JPMorganChase Asset & Wealth Management’s largest businesses shows up for clients around the world. As Head of Marketing for Global Liquidity, you’ll set the global strategy, lead teams across three regions, and help steer the business from a seat on its Operating Committee. As the Executive Director and Head of Marketing for Global Liquidity, you will set and deliver the global marketing strategy for one of JPMorganChase Asset & Wealth Management’s largest businesses. You will lead a regional team across the US, EMEA, and APAC, and serve as a senior marketing leader on the Global Liquidity Operating Committee, partnering with business and functional leadership to drive client acquisition, retention, adoption, and franchise growth. Job Responsibilities • Own the global marketing strategy for Global Liquidity, aligned to business priorities, client segments, and distribution objectives across regions. • Develop and execute an integrated go-to-market approach across web, email, social, multimedia, and targeted events/field enablement, balancing global consistency with regional relevance. • Partner with Global Liquidity senior leadership as the primary marketing advisor, including the Head of Global Liquidity, Global Sales leadership, Product Strategy, and regional business leads. • Influence and align cross-functional partners across Marketing, Sales, Product, Investments, Technology, and Client Service to deliver integrated outcomes. • Provide concise, executive-ready updates and recommendations to senior forums, including the Global Liquidity Operating Committee. • Lead, coach, and develop a global team of regional marketing leads, setting clear goals, accountability, and a high-performance culture. • Establish the global operating cadence (planning, prioritization, approvals, delivery, retrospectives) to drive speed, quality, and consistent execution. • Own and manage the global marketing budget, including annual planning, forecasting, spend governance, and ROI assessment. • Allocate investment across regions and channels based on impact, ensuring transparent prioritization and disciplined financial management. • Manage agency/vendor strategy and performance (where applicable) to ensure cost-effective delivery and strong output quality. • Ensure marketing activities meet JPMorganChase standards for risk management, reputational protection, regulatory and compliance requirements, and approvals, partnering with Legal, Compliance, Risk, and Controls as needed. Required Qualifications, Capabilities and Skills • 10 years of progressive marketing experience. • Demonstrated success leading global, integrated marketing strategies with measurable commercial outcomes. • Strong executive presence and ability to operate credibly with senior leaders. • Proven ability to lead through influence in a matrixed organization. • Proven people leadership experience across regions and time zones, with the ability to build an inclusive, high-performing team culture. • Deep capability across digital-first marketing (web, email, social, multimedia), with a strong understanding of channel strategy and audience targeting. • Excellent strategic planning, prioritization, and operating discipline, with the ability to run multiple complex workstreams to high standards. • Strong communication skills (clear, concise writing; confident verbal storytelling; ability to produce executive-ready messaging and materials). • Demonstrated rigor in budget management, business case development, vendor/agency oversight, and ROI-driven decision-making. Preferred Qualifications, Capabilities and Skills • Experience in B2B financial services marketing. • Experience marketing to institutional clients and/or within institutional client environments. • Experience supporting multi-region (US, EMEA, APAC) marketing operating models and execution. • Familiarity with marketing governance in regulated environments (including partnering with Legal, Compliance, Risk, and Controls). • Experience shaping positioning and adoption-focused marketing for strategic initiatives (e.g., new platforms or programs). This is a digital-first leadership role within Asset & Wealth Management.

Requirements

Must-haves

Own the global marketing strategy for Global Liquidity, aligned to business priorities, client segments, and distribution objectives across regions.
Develop and execute an integrated go-to-market approach across web, email, social, multimedia, and targeted events/field enablement, balancing global consistency with regional relevance.
Partner with Global Liquidity senior leadership as the primary marketing advisor, including the Head of Global Liquidity, Global Sales leadership, Product Strategy, and regional business leads.
Influence and align cross-functional partners across Marketing, Sales, Product, Investments, Technology, and Client Service to deliver integrated outcomes.
Provide concise, executive-ready updates and recommendations to senior forums, including the Global Liquidity Operating Committee.
Lead, coach, and develop a global team of regional marketing leads, setting clear goals, accountability, and a high-performance culture.
Establish the global operating cadence (planning, prioritization, approvals, delivery, retrospectives) to drive speed, quality, and consistent execution.
Own and manage the global marketing budget, including annual planning, forecasting, spend governance, and ROI assessment.
Allocate investment across regions and channels based on impact, ensuring transparent prioritization and disciplined financial management.
Manage agency/vendor strategy and performance (where applicable) to ensure cost-effective delivery and strong output quality.
Required Qualifications, Capabilities and Skills
10 years of progressive marketing experience.
Demonstrated success leading global, integrated marketing strategies with measurable commercial outcomes.
Strong executive presence and ability to operate credibly with senior leaders.
Proven ability to lead through influence in a matrixed organization.
Proven people leadership experience across regions and time zones, with the ability to build an inclusive, high-performing team culture.
Deep capability across digital-first marketing (web, email, social, multimedia), with a strong understanding of channel strategy and audience targeting.
Excellent strategic planning, prioritization, and operating discipline, with the ability to run multiple complex workstreams to high standards.
Strong communication skills (clear, concise writing; confident verbal storytelling; ability to produce executive-ready messaging and materials).
Demonstrated rigor in budget management, business case development, vendor/agency oversight, and ROI-driven decision-making.
Experience in B2B financial services marketing.
Experience marketing to institutional clients and/or within institutional client environments.
Experience supporting multi-region (US, EMEA, APAC) marketing operating models and execution.

Nice-to-haves

Preferred Qualifications, Capabilities and Skills

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: oracle-cloud
Effort: medium