Job description

The Director, US Patient Marketing, Hematology & nephrology is a member of the commercial brand team and will play a critical role in developing and driving strategy and tactics for aHUS patient and caregiver engagement. This individual will report to Sr. Director, Marketing, aHUS Lead, and will work collaboratively with the rest of the brand team.   This position will play a critical role in collaborating to drive personal consumer engagement strategies and tactics, within an evolving competitive market, with a focus on aHUS and a possibility to support late-stage pipeline indications in the Hem/Neph portfolio depending on needs.  You will be responsible for:    • Leading the evolution and implementation of the aHUS patient marketing strategy, messaging, & tactical execution across disease & brand campaigns  • Development and execution of innovative patient education tactics to support patient activation, adherence, and persistence for IV therapies  • Leading patient identification initiatives, supporting disease awareness & diagnosis strategies, in close collaboration with Patient Services teams  • Delivering multi-channel patient promotional platforms and identifying optimized marketing mix  • Leading the aHUS business patient/DTC communication strategy – direct and indirect  • Leading strategic oversight to consumer media plan development & performance measurement  • Partnering with commercial analytics & insights teams to assess current patient market landscape dynamics, identifying opportunities to increase awareness of treatment benefit for appropriate patients, and leading primary & secondary patient research projects  • Contribute to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting  • Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)  • Identify appropriate key performance indicators to measure & monitor, and lead patient cross-functional team tracking & performance analysis  • Managing agency partners, project timelines, resources, and patient marketing budget    You will need to have:   • Bachelor's degree in a scientific or business field  • 5+ years of professional experience in pharmaceutical or biotech industry; can include marketing, agency, or related healthcare experience   • Extensive patient and/or consumer marketing digital and personal engagement experience  • Healthcare media planning experience across HCP & patient/consumer segments  • Demonstrated ability to think innovatively and drive outstanding customer experience  • Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead  • Proven leadership skills and the ability to collaborate in a matrix environment   • High level of interpersonal skills and highly adept in both verbal & written communication  • Ability to work in a rapidly evolving and fast paced competitive environment  • High sense of ethics and responsibility  • The duties of this role are generally conducted in the Boston Seaport office environment.  As is typical of an office-based role, employees must be able, with or without an accommodation to use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.    We would prefer for you to have:   • Advanced degree, MBA   • Strong scientific orientation and background   • Diverse pharma or biotech commercial experience, including rare disease and/or nephrology  • Strong presentation skills and storytelling  • Prior experience with patient persistence & adherence strategy   • Prior experience in competitive markets  • Rare disease, specialty, or high-value biologics experience  • Experience launching or working with a newly launched product  The annual base pay for this position ranges from $193,898.40 - 290,847.60 USD. Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans. Date Posted 11-Sept-2026 Closing Date 17-Sept-2026 Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.

Requirements

Must-haves

Leading the evolution and implementation of the aHUS patient marketing strategy, messaging, & tactical execution across disease & brand campaigns
Development and execution of innovative patient education tactics to support patient activation, adherence, and persistence for IV therapies
Leading patient identification initiatives, supporting disease awareness & diagnosis strategies, in close collaboration with Patient Services teams
Delivering multi-channel patient promotional platforms and identifying optimized marketing mix
Leading the aHUS business patient/DTC communication strategy – direct and indirect
Leading strategic oversight to consumer media plan development & performance measurement
Contribute to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting
Identify appropriate key performance indicators to measure & monitor, and lead patient cross-functional team tracking & performance analysis
Managing agency partners, project timelines, resources, and patient marketing budget
Bachelor's degree in a scientific or business field
5+ years of professional experience in pharmaceutical or biotech industry; can include marketing, agency, or related healthcare experience
Extensive patient and/or consumer marketing digital and personal engagement experience
Healthcare media planning experience across HCP & patient/consumer segments
Demonstrated ability to think innovatively and drive outstanding customer experience
Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
Proven leadership skills and the ability to collaborate in a matrix environment
High level of interpersonal skills and highly adept in both verbal & written communication
Ability to work in a rapidly evolving and fast paced competitive environment
High sense of ethics and responsibility
Advanced degree, MBA
Strong scientific orientation and background
Diverse pharma or biotech commercial experience, including rare disease and/or nephrology
Strong presentation skills and storytelling
Prior experience with patient persistence & adherence strategy

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

rest

Platform: eightfold
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

Paid Time Off