Job description

Summary As a Business Development Manager at SkySpecs (reporting to the Head of Growth Marketing), you will sit at the critical intersection of marketing intelligence and enterprise sales execution. You will own the strategic pipeline generation engine, transforming targeted market insights into high-value engagement with industrial, enterprise-sized renewable energy asset owners and operators. This role demands an ambitious, data-driven strategist who blends sharp technical understanding with enterprise outbound methodologies. Collaborating closely with Growth Marketing, Product Management, and Sales, you will design and scale repeatable outbound plays, accelerate lead qualification velocity, and directly fuel SkySpecs' global market expansion. Duties and Responsibilities • Develop and execute sophisticated, multi-channel inbound/outbound account strategies to identify, penetrate, and cultivate relationships within enterprise-sized industrial prospects. • Partner with the Head of Growth Marketing to translate performance data, market intent signals, and competitive insights into targeted, high-yielding pipeline generation campaigns. • Lead the pre-qualification framework for high-value inbound enterprise interest, ensuring seamless, high-velocity translation from marketing engagement to booked strategic meetings for the Sales team. • Champion cross-functional alignment by building continuous feedback loops with Sales, Marketing, and Product Management, refining customer personas, and sharpening outbound messaging based on real-time prospect feedback. • Leverage the MarTech and Sales engagement stack to track, measure, and optimize outbound performance metrics, providing leadership with actionable, data-driven recommendations. • Conduct deep-dive research into key industrial accounts to uncover whitespace opportunities, identify critical stakeholders, and map competitor footprints for targeted displacement campaigns. • Collaborate on the development of highly customized outreach copy, landing assets, and tailored messaging that aligns with SkySpecs’ brand voice and resonates with enterprise buyers. • Support trade show, event, and webinar strategies by executing highly targeted pre- and post-event pipeline development programs. Requirements and Skills • Proven experience in a Business Development or strategic lead generation role within a B2B technology organization serving enterprise, industrial, or energy sectors. • Demonstrated success penetrating complex, multi-stakeholder enterprise accounts using advanced outbound methodologies and tools (e.g., Salesforce, HubSpot, Saleslntel, or LinkedIn Sales Navigator). • Exceptional communication and storytelling skills, with the ability to articulate complex software and tech-enabled service value propositions to technical and executive personas. • Strong analytical mindset, utilizing data, behavioral signals, and CRM insights to proactively optimize outreach efficiency and pipeline velocity. • Innate curiosity and a collaborative, "one-team" mentality, comfortable acting with imperfect information to navigate uncharted territory. • Self-motivated project manager capable of handling multiple strategic campaigns concurrently while consistently hitting pipeline contribution targets. • Familiarity with industrial, enterprise, and vertical SaaS solutions is highly advantageous. Location & Logistics This role may be remote or located in the SkySpecs Ann Arbor headquarters, depending on candidate location and preference. Remote applicants will be expected to attend team meetings primarily in the US Central timezone. Relocation: This position does not offer financial support for relocation. Sponsorship: Applicants must be currently located in the United States and legally authorized to work in the United States for this employer now and in the future, without the need for visa sponsorship. We are unable to sponsor or take over sponsorship of employment visas at this time. Compensation: Base salary dependent on experience and location. Position is eligible for variable compensation plan SkySpecs is an equal opportunity employer. SkySpecs does not discriminate in employment with regard to race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service or any other characteristic protected by law.

Requirements

Must-haves

Duties and Responsibilities
Develop and execute sophisticated, multi-channel inbound/outbound account strategies to identify, penetrate, and cultivate relationships within enterprise-sized industrial prospects.
Partner with the Head of Growth Marketing to translate performance data, market intent signals, and competitive insights into targeted, high-yielding pipeline generation campaigns.
Lead the pre-qualification framework for high-value inbound enterprise interest, ensuring seamless, high-velocity translation from marketing engagement to booked strategic meetings for the Sales team.
Champion cross-functional alignment by building continuous feedback loops with Sales, Marketing, and Product Management, refining customer personas, and sharpening outbound messaging based on real-time prospect feedback.
Leverage the MarTech and Sales engagement stack to track, measure, and optimize outbound performance metrics, providing leadership with actionable, data-driven recommendations.
Conduct deep-dive research into key industrial accounts to uncover whitespace opportunities, identify critical stakeholders, and map competitor footprints for targeted displacement campaigns.
Collaborate on the development of highly customized outreach copy, landing assets, and tailored messaging that aligns with SkySpecs’ brand voice and resonates with enterprise buyers.
Support trade show, event, and webinar strategies by executing highly targeted pre- and post-event pipeline development programs.
Requirements and Skills
Proven experience in a Business Development or strategic lead generation role within a B2B technology organization serving enterprise, industrial, or energy sectors.
Demonstrated success penetrating complex, multi-stakeholder enterprise accounts using advanced outbound methodologies and tools (e.g., Salesforce, HubSpot, Saleslntel, or LinkedIn Sales Navigator).
Exceptional communication and storytelling skills, with the ability to articulate complex software and tech-enabled service value propositions to technical and executive personas.
Strong analytical mindset, utilizing data, behavioral signals, and CRM insights to proactively optimize outreach efficiency and pipeline velocity.
Innate curiosity and a collaborative, "one-team" mentality, comfortable acting with imperfect information to navigate uncharted territory.
Self-motivated project manager capable of handling multiple strategic campaigns concurrently while consistently hitting pipeline contribution targets.
Familiarity with industrial, enterprise, and vertical SaaS solutions is highly advantageous.
Location & Logistics
Relocation: This position does not offer financial support for relocation.
Compensation: Base salary dependent on experience and location. Position is eligible for variable compensation plan

Nice-to-haves

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