THE ROLE
The Cold Email Operations Manager serves as the execution engine behind DigitalMarketing.com’s outbound email programs, responsible for building, managing, and optimizing cold email systems at scale. This role oversees the full lifecycle of cold email campaigns—from infrastructure setup and deliverability optimization to deployment, testing, and performance reporting. This individual will ensure that client campaigns achieve strong inbox placement, high reply rates, and consistent scalability. Acting as both a systems builder and performance operator, the role requires technical knowledge of cold email infrastructure alongside a results-driven mindset focused on measurable outcomes.
KEY RESPONSIBILITIES
Cold Email Infrastructure & Deliverability
Build, manage, and scale cold email infrastructure including domains, inboxes, DNS configuration (SPF, DKIM, DMARC), and warm-up systems
Monitor and optimize deliverability, ensuring high inbox placement and minimizing spam risk
Continuously audit and improve sending reputation, domain health, and IP performance
Stay up to date with email provider policies (Google, Microsoft, etc.) and adapt systems accordingly
Campaign Deployment & Execution
Oversee the setup, launch, and management of client cold email campaigns across multiple platforms
Coordinate campaign scheduling, segmentation, and sending strategies
Implement A/B testing frameworks for subject lines, messaging, and sequences
Ensure campaigns are deployed accurately, on time, and at scale
Performance Optimization & Reply Rates
Analyze campaign performance with a focus on reply rates, open rates, and conversion metrics
Identify performance bottlenecks and implement improvements in targeting, messaging, and technical setup
Collaborate with copy and strategy teams to align messaging with deliverability best practices
Continuously iterate on campaigns to maximize client outcomes
Reporting & Client Insights
Create dashboards and reporting systems to track campaign performance and KPIs
Provide clear, actionable insights to internal teams and leadership
Ensure accurate tracking of metrics across campaigns and clients
Translate data into recommendations that improve campaign performance
Operational Excellence
Establish processes, SOPs, and quality control systems for campaign execution
Troubleshoot technical issues quickly and effectively
Maintain a high standard of accuracy, organization, and documentation
Proactively identify risks and implement preventative solutions
QUALIFICATIONS
3–5+ years of experience in cold email operations, email deliverability, or outbound marketing systems
Proven experience managing cold email infrastructure at scale
Hands-on experience with cold email platforms
Strong analytical skills with the ability to interpret campaign data and optimize performance
Experience improving reply rates and overall campaign effectiveness
Highly organized with the ability to manage multiple campaigns simultaneously
Technical mindset with strong problem-solving capabilities
Ability to thrive in a fast-moving, performance-focused environment