Job description

ABOUT FAROS Faros gives engineering leaders the visibility and control to maximize AI engineering outcomes, while managing costs and keeping every team within policy. Some of the most sophisticated engineering teams in the world, ranging from fast-growing technology companies to F500 enterprises, use Faros to see what their AI investment actually ships, diagnose what's holding it back, and tune it continuously. We are defining how enterprises operate AI engineering, and the story is being written in real time. ABOUT THE ROLE We're looking for a technical product marketer to drive how Faros is positioned in the fast-moving AI engineering market. You get to craft the story we tell and keep pace with the market without losing precision. You own it, and every surface where it meets the market. The audience is engineering leaders and the engineers who influence them. They're allergic to marketing that smells like marketing, so everything you ship has to be technically true and lead with authenticity and precision instead of jargon and filler. You know what good looks like for a technical audience at every altitude, from the positioning narrative down to the word choice on a banner ad, and you sharpen it as the market moves. You'll lead core product marketing: messaging, the website, launches, campaigns, sales enablement, and content. You'll work directly with the CMO, CEO, and product, and your work goes in front of buyers, analysts, and investors within days of writing it. RESPONSIBILITIES - Build and maintain the core messaging and positioning for Faros, keeping every claim tied to shipped product and evolving the narrative as the market moves - Write and own the website's message architecture and copy, treating it as our highest-traffic salesperson - Equip sales with decks, battle cards, competitive intel, objection handling, and demo narratives built from real call data and kept current - Run product launches end to end, deciding what we say, where we say it, what sales gets, and what the market hears - Bring your own quarterly campaign ideas backed by research, then partner with demand generation to build and run them - Build gated assets that fuel demand programs: industry reports, assessments, calculators, and education etc. that a buyer will trade their contact for - Set and hold the quality bar on everything a buyer sees, from ad copy and banners to headlines, emails, and social posts - Develop customer proof that gives skeptical buyers evidence: case studies, win stories, and testimonials - Create content engineering leaders actually share, including reports, blogs, technical narratives, and webinars - Track your pipeline impact, knowing which campaigns and content source and influence deals, and adjusting to what the data says WHAT WE VALUE - Craftsmanship over throughput. You'd rather ship one page an engineer trusts than ten pages that read like everyone else's. You notice the extra adjective and the vague verb, and you cut them. - Ownership over process. If it carries the Faros name, you've read every word. You don't wait for a brief to fix a weak headline. - Transformational over predictable. The category is forming now. You'd rather write the claim that defines it than optimize the one that's safe. - Intensity over comfort. Your work goes in front of buyers, analysts, and investors within days of writing it. You like that pace. - Living by our values over avoiding conflict. You have a point of view and defend it with evidence. You'd rather lose an argument than ship something weak. REQUIRED QUALIFICATIONS - 6+ years in product marketing at a dev tools, infrastructure, or AI company, with real ownership of messaging and launches - Technical degree, computer science or a related engineering field; MBA preferred - Experience at early-stage startups where you were the marketing infrastructure: self-sufficient, resourceful, and able to ship without a team behind you - Proven experience marketing to engineering buyers, with instincts for what they respect that are demonstrated, not theoretical - Technical depth to read API docs, follow an architecture discussion, and question engineers without a translator - Strong, fast writing with first drafts that are usable and final drafts that are tight; writing samples required - Have an operational mindset. You think in pipeline, conversion, and shipped work, and you've been accountable to a number - Demonstrated taste, in words and in how things look and feel, and the ability to articulate why something is good rather than just accurate NICE TO HAVE - Video skills, from scripting to directing short product and social video - Experience marketing against or alongside AI coding tools - You use AI agents in your own workflow and have opinions about where they break

Requirements

Must-haves

You'll work directly with the CMO, CEO, and product, and your work goes in front of buyers, analysts, and investors within days of writing it.
Build and maintain the core messaging and positioning for Faros, keeping every claim tied to shipped product and evolving the narrative as the market moves
Write and own the website's message architecture and copy, treating it as our highest-traffic salesperson
Equip sales with decks, battle cards, competitive intel, objection handling, and demo narratives built from real call data and kept current
Run product launches end to end, deciding what we say, where we say it, what sales gets, and what the market hears
Bring your own quarterly campaign ideas backed by research, then partner with demand generation to build and run them
Build gated assets that fuel demand programs: industry reports, assessments, calculators, and education etc. that a buyer will trade their contact for
Set and hold the quality bar on everything a buyer sees, from ad copy and banners to headlines, emails, and social posts
Develop customer proof that gives skeptical buyers evidence: case studies, win stories, and testimonials
Create content engineering leaders actually share, including reports, blogs, technical narratives, and webinars
Track your pipeline impact, knowing which campaigns and content source and influence deals, and adjusting to what the data says
Craftsmanship over throughput. You'd rather ship one page an engineer trusts than ten pages that read like everyone else's. You notice the extra adjective and the vague verb, and you cut them.
Ownership over process. If it carries the Faros name, you've read every word. You don't wait for a brief to fix a weak headline.
Transformational over predictable. The category is forming now. You'd rather write the claim that defines it than optimize the one that's safe.
Intensity over comfort. Your work goes in front of buyers, analysts, and investors within days of writing it. You like that pace.
Living by our values over avoiding conflict. You have a point of view and defend it with evidence. You'd rather lose an argument than ship something weak.
6+ years in product marketing at a dev tools, infrastructure, or AI company, with real ownership of messaging and launches
Experience at early-stage startups where you were the marketing infrastructure: self-sufficient, resourceful, and able to ship without a team behind you
Proven experience marketing to engineering buyers, with instincts for what they respect that are demonstrated, not theoretical
Technical depth to read API docs, follow an architecture discussion, and question engineers without a translator

Nice-to-haves

Technical degree, computer science or a related engineering field; MBA preferred
Video skills, from scripting to directing short product and social video
Experience marketing against or alongside AI coding tools
You use AI agents in your own workflow and have opinions about where they break

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aiapi

Platform: ashby
Effort: quick