Marketing Director

• Want to make an impact at a fantastic indie studio? This is your chance.
• As the Marketing Director, you'll also serve as the bridge between our players and our internal teams, ensuring that our games resonate deeply with our audience.
• Our studio is fully remote, so candidates who are able to sync with a project team based in the U.S. Eastern time zone may work from anywhere. This is a full-time, salaried position.
• If you’re excited about helping us continue to grow our most ambitious game yet, then we’re eager to hear from you!
• Design and lead marketing strategy and direct the execution of all go to market activities to drive player and creator awareness, traffic, installs, retention, and revenues.
• Develop product marketing, key positioning statements, branding, value proposition, and messaging strategy.
• Execute marketing campaigns across all channels, leveraging audience and network aggregation with key target audiences.
• Oversee the creation and deployment of grassroots marketing and community management programs aimed at increased engagement
• Drive adoption, engagement, and revenues with an efficient and effective marketing budget.
• Manage PR and Communications with the media and the Fire Hose Games community to develop and solidify corporate and product positioning
• Create and direct market, competitive, and user research.
• Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization and regularly iterate to maximize performance
• Advocate for the player community in high level design discussions and planning meetings
• 5+ years in a hands-on, Marketing Leadership role
• A proven track record marketing video games, from development, through launch and beyond.
• A passion for and deep knowledge of video games (specifically Indie) and the industry as a whole
• Demonstrated success managing a marketing budget across multiple channels to drive efficient and sustained user and revenue growth
• An excellent brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth.
• Successfully managed campaigns using grassroots, guerrilla, and viral marketing as well as community management
• A strong background in social media marketing across all relevant platforms
• Experience working with influencers. Engaging, negotiating and managing.
• Experience serving as a liaison. Bridging Marketing efforts with internal efforts, utilizing feedback and analysis towards meaningful development insights.
• Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
• Demonstrated effective leadership including ability to build and foster successful teams that scale

None flagged.