Director Product Marketing Commerce Payments
GoDaddy· Internet· Sep 17, 2026 · 1mo ago
United States
Hybrid
Full-time
Director
$178K–$250K est.
10+ years exp
Job description
Location Details: USA Remote
At GoDaddy the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.
This position may be a hybrid or fully remote position, as decided by your manager. If designated as hybrid, you’ll divide your time between working remotely from your home and an office location, so you should live within commuting distance. If designated as remote, you’ll be working remotely from your home and may occasionally visit a GoDaddy office to meet with your team for events or meetings. Your hiring manager can share more about this role’s hybrid or remote designation.
This position is not eligible to be performed in Alaska, Mississippi, North Dakota, or the Virgin Islands.
GoDaddy is not currently considering candidates for this role in California, Seattle, or NYC.
Join our team
GoDaddy Commerce helps entrepreneurs sell online, in person, and across the workflows that run their businesses. We are looking for a Commerce Growth Director to accelerate adoption among higher-value brick-and-mortar businesses - including retailers, medical and professional offices, automotive businesses, and service providers operating at a power seller scale >$100K.
Owning end-to-end go-to-market strategy and measurable growth outcomes for this segment - from merchant insight and positioning to offers, enablement, experimentation, launches, and demand generation. Working cross functionally you will connect customer truth to commercial execution and the product roadmap.
This is a hands-on growth leadership role. You will interview our merchants, build the first narrative and proof point, train sellers, compose campaigns, inspect performance, and turn customer needs into product priorities.
What you'll get to do...
Understand and prioritize the merchant: Build the segment strategy. Define the most attractive use cases, verticals, jobs to be done, buying triggers, and barriers within the $100K-$1M, $1M+ segments. Turn merchant insight into action. Combine interviews, call listening, funnel analysis, competitive research, and win/loss learning into prioritized growth bets and roadmap input
Build and activate the go-to-market engine: Lead positioning and messaging. Develop benefit-led positioning and vertical stories beyond savings and free hardware, centered on simpler operations, growth, customer experience, flexibility, and confidence
Equip Sales to win by building narratives, qualification frameworks, objection handling, proof points, and seller-learning programs that improve acquisition, seller efficiency, product fit, and field confidence
Develop demand generation. Partner with Marketing to turn segment strategy into briefs, audiences, campaigns, content, and landing experiences; stay close enough to performance to refine them quickly
Build a disciplined experimentation roadmap. Develop learning agendas and tests across message, channel, offer, onboarding, and seller motion; detail what works and scale it fast
Evolve the commerce proposition: Accelerate SaaS growth. Develop the plan to materially increase SaaS adoption and attach, clarifying packaging, feature value, target personas, pitch, and the path to higher-margin recurring revenue
Improve pricing and offers. Shape and test pricing, transaction-fee structures, hardware purchase and rental models, credits, and other offers using customer response, conversion, retention, and unit economics
Create a connected commerce story. Connect in-person payments with e-commerce and omnichannel journeys and show how GoDaddy's AI-assisted and custom-build capabilities can create the workflows or vertical tools merchants need before integrating payments
Deliver end-to-end launches. Lead pricing, positioning, merchandising, purchase-path UX, seller readiness, customer guidance, and post-launch optimization for adjacent products and accessories
Operate the business: Own the growth scorecard. Define success measures across adoption, conversion, SaaS attach, product mix, retention, margin, and sales productivity; stay close to customer and seller calls to explain performance and drive rapid improvements
Strengthen planning and unit economics. Partner with Finance and Analytics on forecasts, sensitivity analyses, investment cases, and annual plans that connect near-term learning to the next phase of growth
Improve readiness and prioritization. Align Sales and self-serve journeys around a coherent offer set, make explicit tradeoffs, and protect capacity for the highest-yield initiatives
Your experience should include...
10+ years in growth, go-to-market, product marketing, commercialization, or a closely related field. Track record of taking a segment or product from insight through measurable adoption in a global organization
Deep fluency in SMB Commerce, payments, POS, commerce SaaS, Merchant vertical software or adjacent merchant solutions. Able to translate customer realities into clear market opportunities
Strong commercial judgment across pricing and packaging, offer design, funnel metrics, experimentation, retention, margin, product mix, unit economics and growth tradeoffs
Customer-led product craft including significant research instincts sharp positioning, compelling proof points, useful seller tools, launch planning, and the ability to turn merchant language into action
Executive-level communication and cross-functional leadership, with the confidence to create transparency and momentum across Sales, Product, Marketing, Finance, and Analytics while moving between strategy, analysis, writing, training, execution, and thoughtful use of AI
You might also have...
Omnichannel payments product experience is strongly preferred
We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth. About us... GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us .
At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page .
We also embrace our diverse culture and offer a range of Employee Resource Groups ( Culture ). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way.
GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.
Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com .
Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies. Compensation & Benefits:
What We Offer:
Working at GoDaddy offers many benefits, including competitive pay, generous time off, parental and wellness leave, healthcare, retirement savings program, and much more. Offerings vary by location.
This role is eligible for a comprehensive benefits package, which includes medical, dental, and vision insurance, a 401(k)-retirement plan, paid sick time, paid flexible time off, paid parental leave, life insurance, short- and long-term disability, AD&D insurance, mental health or EAP programs, remote or hybrid work options, paid holidays, paid Wellness days, tuition assistance, adoption, surrogacy, and fertility benefits, dependent daycare and backup care benefits, Employee stock purchase plan, financial education and advice; and other benefits in accordance with GoDaddy’s benefit plans and applicable law.
Actual compensation and benefits eligibility will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Compensation:
The estimated pay ranges for this role are listed below. In addition to base pay, this role may be eligible for other forms of compensation, which may include a corporate bonus and/or equity awards, subject to the terms of applicable plans and individual eligibility. Bay Area (Santa Clara, San Francisco) and Los Angeles: $185,000 — $278,000 USD Austin, D.C. Metro, CA (non-Bay Area), HI, IL, MA, NH, OR, VA, WA: $159,500 — $239,500 USD New York City Metro, Kirkland/Seattle: $169,600 — $254,400 USD All other US locations not previously listed: $142,500 — $213,500 USD
Application prep
Use the role’s language and application details while tailoring your materials.
Keywords to mirror
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Benefits
Benefits detected in the listing.
Dental
Vision
401(K)
Parental Leave
Wellness