Job description

Abaco Systems is a global leader in modular, high performance, open architecture, standards-based rugged embedded computing for the most demanding applications in defense and industry. Our products and solutions are found in high-profile military/aerospace sea, land and air programs, plus commercial and industrial organizations in which rugged reliability is mission critical. As the Director of Marketing, you will have a strategic global leadership role responsible for planning, developing, and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. You will lead a team of marketing professionals, collaborate with cross-functional teams, and work closely with senior management to achieve company goals and objectives. Essential Duties and Responsibilities: • Develop and implement the overall marketing strategy aligned with the company's goals and objectives. • Identify market trends, customer insights, and competitive landscape to inform strategic decision-making. • Manage and lead a team of global marketing professionals, fostering a collaborative and innovative work environment. • Set clear goals and expectations, provide regular timely feedback, and support professional development. • Oversee brand positioning, messaging, and visual identity to ensure consistency across all marketing initiatives. • Develop and maintain brand guidelines and standards. • Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, events, etc.) to drive lead generation and customer acquisition. • Monitor campaign performance and adjust strategies as needed to achieve KPIs. • Develop and oversee the digital marketing strategy, including SEO, SEM, content marketing, social media, and online advertising. • Leverage data and analytics to measure and optimize digital marketing effectiveness, track and report KPIs as required by marcom and the Business Unit. • Create compelling product narratives and materials for different target audiences. • Manage media relations, social media, and PR efforts to enhance the company's reputation and manage crisis communications. • Develop and distribute press releases, thought leadership articles, and other relevant content to meet Business Unit and AMETEK KPIs. • Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.Stay up to date with industry trends and developments to drive innovation in marketing efforts. • Develop and manage the marketing budget, allocating resources effectively to maximize ROI. • Manage trade shows and conferences to include event schedule, content, advertising, boothing, and subcontractor support to expand Abaco market awareness. • Monitor expenses and report on budget performance to senior management. • Collaborate closely with cross-functional teams, including sales, product, and design, to ensure alignment and maximize marketing impact. • Effectively communicate marketing strategies and results to senior management. • Manage and oversee Marketing Qualified Lead generation, email campaigns, website content/maintenance, and marketing inputs using tools such as Salesforce, Pardot, and Sitecore Education and Experience: • Bachelor's degree in Marketing, Business, or a related field • Proven experience 10+ years in marketing leadership roles, with a track record of successful strategy development and execution. Qualifications: • Strong understanding of digital marketing channels, content creation, and lead generation. • Excellent leadership and team management skills. • Exceptional communication and interpersonal abilities. • Analytical mindset with proficiency in data-driven decision-making. • Experience in B2B/B2C marketing, depending on the company's focus. • Familiarity with marketing automation tools, analytics platforms, and CRM systems. • Demonstrated ability to manage budgets and allocate resources effectively. • Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs. Abaco is a Department of Defense (DoD) supplier and as such employees may work with or be exposed to export controlled information and/or information that has been designated as classified information. This information may only be seen or handled by US citizens or qualified permanent residents or those with proper clearances.

Requirements

Must-haves

Develop and implement the overall marketing strategy aligned with the company's goals and objectives.
Identify market trends, customer insights, and competitive landscape to inform strategic decision-making.
Manage and lead a team of global marketing professionals, fostering a collaborative and innovative work environment.
Set clear goals and expectations, provide regular timely feedback, and support professional development.
Oversee brand positioning, messaging, and visual identity to ensure consistency across all marketing initiatives.
Develop and maintain brand guidelines and standards.
Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, events, etc.) to drive lead generation and customer acquisition.
Monitor campaign performance and adjust strategies as needed to achieve KPIs.
Develop and oversee the digital marketing strategy, including SEO, SEM, content marketing, social media, and online advertising.
Leverage data and analytics to measure and optimize digital marketing effectiveness, track and report KPIs as required by marcom and the Business Unit.
Create compelling product narratives and materials for different target audiences.
Manage media relations, social media, and PR efforts to enhance the company's reputation and manage crisis communications.
Develop and distribute press releases, thought leadership articles, and other relevant content to meet Business Unit and AMETEK KPIs.
Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.Stay up to date with industry trends and developments to drive innovation in marketing efforts.
Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
Manage trade shows and conferences to include event schedule, content, advertising, boothing, and subcontractor support to expand Abaco market awareness.
Monitor expenses and report on budget performance to senior management.
Collaborate closely with cross-functional teams, including sales, product, and design, to ensure alignment and maximize marketing impact.
Effectively communicate marketing strategies and results to senior management.
Manage and oversee Marketing Qualified Lead generation, email campaigns, website content/maintenance, and marketing inputs using tools such as Salesforce, Pardot, and Sitecore
Bachelor's degree in Marketing, Business, or a related field
Proven experience 10+ years in marketing leadership roles, with a track record of successful strategy development and execution.
Strong understanding of digital marketing channels, content creation, and lead generation.
Excellent leadership and team management skills.

Nice-to-haves

None flagged.

Application prep

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Keywords to mirror

Platform: successfactors
Effort: medium

Benefits

Benefits detected in the listing.

Professional Development