Etch Service Business and Marketing Manager (E5)
Applied Materials· Semiconductor Equipment· Sep 24, 2026 · 1mo ago
Santa Clara,CA
In office
Full-time
Manager
$120K–$160K est.
10+ years exp
Job description
Who We Are
Applied Materials is the global leader in materials science and engineering solutions that are at the foundation of virtually every new semiconductor chip and advanced display in the world. The equipment that we create and service is essential to advancing AI and accelerating the commercialization of next-generation semiconductor chips. Join us and push the boundaries of materials science and engineering in a company at the foundation of the electronics industry. The work we do together advances the world’s technology.
What We Offer
Salary:
$163,000.00 - $224,000.00
Location:
Santa Clara,CA
You’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company. Visit our Careers website to learn more.
At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits .
Who We Are
Applied Materials is a global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture semiconductor and display technologies that enable the digital economy.
Applied Global Services helps customers optimize equipment performance, improve productivity and maximize the value of their manufacturing investments through differentiated service products, advanced solutions and deep technical expertise.
Description
The Etch Service Business and Marketing Manager is responsible for the business strategy, product roadmap, commercialization and lifecycle management of service products supporting the global Etch installed base.
As a Product Management V professional, this individual serves as a recognized subject matter expert and business owner for assigned service products and growth initiatives. The role translates customer technology roadmaps, market requirements, installed-base opportunities and business insights into differentiated service solutions that improve customer productivity, uptime, yield and cost of ownership.
This individual partners across engineering, field service, sales, operations, finance and regional organizations to influence service product roadmaps, develop business cases, drive commercialization and deliver profitable growth. The role leads complex, cross-functional initiatives with broad business impact and communicates recommendations to customers, senior leaders and key stakeholders.
Key Responsibilities
• Define and execute business and marketing strategies for assigned Etch service products, programs and market segments.
• Identify market opportunities and future customer requirements through analysis of customer roadmaps, technology transitions, installed-base data, service entitlements and competitive dynamics.
• Translate customer and market requirements into service product requirements, portfolio priorities and multiyear roadmap recommendations.
• Lead the development of product requirements, business cases, value propositions, pricing strategies and go-to-market plans for new and existing service offerings.
• Influence service product roadmap decisions based on customer value, strategic differentiation, business potential, financial returns and execution feasibility.
• Manage assigned service offerings across the product lifecycle, including concept development, introduction, commercialization, growth, optimization and end-of-life planning.
• Own business performance for assigned service products, including bookings, revenue, adoption, penetration, profitability and customer value realization.
• Develop financial models, forecasts and investment recommendations that support annual operating plans and long-range business strategies.
• Create customer-facing positioning and value messaging that clearly communicates productivity, availability, yield and cost-of-ownership benefits.
• Partner with regional sales, field service and account teams to identify opportunities, enable value-based selling and accelerate customer adoption.
• Lead strategic customer engagements, voice-of-customer activities, technical and commercial reviews, and executive-level business discussions.
• Apply business and customer insights to solve unique and complex challenges with broad impact on service strategy and financial performance.
• Lead cross-functional project teams to achieve commercialization milestones, customer commitments and business objectives.
• Provide subject matter guidance to colleagues and share best practices across business units, functions and regions.
• Communicate business performance, strategic recommendations, risks and resource requirements to senior leadership and other key stakeholders.
Functional Knowledge
• Recognized as an expert in product management, service business strategy, product marketing or commercialization within the semiconductor equipment industry.
• Demonstrates deep expertise in customer and market analysis, service-product roadmap development, lifecycle management, business-case creation and go-to-market execution.
• Applies broad knowledge of semiconductor manufacturing, equipment service operations and related technical and commercial disciplines.
• Understands customer technology roadmaps, operational challenges and critical capability gaps and uses these insights to influence future service solutions.
Business Expertise
• Anticipates customer, market, competitive and regulatory developments and recommends product, process or service improvements.
• Connects customer requirements and technical opportunities with commercial strategies that deliver measurable customer value and profitable growth.
• Applies strong financial acumen in business planning, forecasting, pricing, profitability analysis and investment prioritization.
• Understands how service products, field execution and customer outcomes contribute to broader business-unit objectives.
Leadership
• Leads projects and initiatives with notable risk, complexity and cross-functional dependencies.
• Develops execution strategies and aligns global stakeholders around milestones, deliverables and business objectives.
• Influences product and business decisions without direct authority.
• Provides subject matter guidance and may mentor colleagues within product management, marketing and related functions.
Problem Solving
• Solves unique and complex customer, product and business problems with broad organizational impact.
• Uses conceptual, analytical and innovative thinking to develop solutions where established approaches may not exist.
• Synthesizes technical, operational, customer and financial information to develop actionable recommendations.
• Exercises independent judgment in situations involving ambiguity, competing priorities or incomplete information.
Impact
• Influences the direction of the Etch service portfolio through an in-depth understanding of customer roadmaps, product capabilities and service-business opportunities.
• Contributes to product and functional strategy through differentiated service offerings and new business models.
• Drives outcomes measured by revenue growth, profitability, product adoption, installed-base penetration, strategic customer engagement and time to market.
• Contributes to the long-term competitiveness and growth of the Etch Service Business Unit.
Interpersonal Skills
• Communicates complex technical and business concepts clearly to customers, cross-functional teams and senior leaders.
• Anticipates objections and uses data, business judgment and subject matter expertise to influence decisions.
• Builds alignment across global, matrixed organizations and persuades stakeholders to adopt new strategies or approaches.
• Demonstrates strong executive presence and delivers clear, concise and compelling customer and management presentations.
Qualifications
Minimum Qualifications
• Bachelor’s degree in Engineering, Business, Marketing or a related field.
• 10 to 15 years of relevant experience in semiconductor equipment, semiconductor manufacturing, product management, service marketing, business development or a related commercial function.
• Demonstrated experience developing product strategies, roadmaps, business cases and commercialization plans.
• Experience translating customer requirements and market insights into differentiated products, services or business opportunities.
• Strong financial and analytical capabilities, including forecasting, pricing, profitability analysis and return-on-investment assessment.
• Demonstrated ability to lead complex cross-functional initiatives in a global, matrixed organization.
• Excellent written, verbal, presentation and stakeholder-management skills.
Preferred Qualifications
• Master’s degree, MBA or advanced technical degree.
• Experience with semiconductor Etch technologies, wafer-fabrication equipment or equipment service operations.
• Experience with managed services, performance-based services, equipment lifecycle solutions, refurbishment offerings or digital service products.
• Experience supporting strategic semiconductor customers and leading executive-level customer engagements.
• Experience using installed-base, service-entitlement, operational and financial data to identify and prioritize growth opportunities.
Additional Information
Time Type: Full time
Employee Type: Assignee / Regular
Travel: Yes, up to 20%
Relocation Eligible: Yes
Additional Information
Time Type:
Full time
Employee Type:
Assignee / Regular
Travel:
Yes, 20% of the Time
Relocation Eligible:
Yes
The salary offered to a selected candidate will be based on multiple factors including location, hire grade, job-related knowledge, skills, experience, and with consideration of internal equity of our current team members. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation such as participation in a bonus and a stock award program, as applicable.
For all sales roles, the posted salary range is the Target Total Cash (TTC) range for the role, which is the sum of base salary and target bonus amount at 100% goal achievement.
Applied Materials is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.
In addition, Applied endeavors to make our careers site accessible to all users. If you would like to contact us regarding accessibility of our website or need assistance completing the application process, please contact us via e-mail at Accommodations_Program@amat.com, or by calling our HR Direct Help Line at 877-612-7547, option 1, and following the prompts to speak to an HR Advisor. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
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