Job description

We're looking for a Creative Director to develop impactful creative concepts that drive growth across the Business Marketing portfolio. This role will partner with marketers, producers and researchers to develop creative, ensuring a consistent visual language and identity through all touch points. This leader will be experienced in aligning creative direction with business goals and performance outcomes with a proven track record in developing performance-focused creative concepts. You will guide teams, agencies, and/or production partners in a fast-paced, iterative, unstructured environment and be willing to contribute directly to hands-on creative work when necessary Partner with creative agencies as well as roll up one's sleeves to develop original breakthrough ideas for a variety of marketing touchpoints Partner closely with cross-functional teams across all workstreams to influence and align on business efforts. Cross-functional teams include: Marketing, comms planning, organic social and influencer, media Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy Leverages historical campaign performance and trends to inform future creative decisions Works with AI and Gen AI tools for creative ideation and production Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative outputs. Set the creative inputs across creative testing plans to optimize creativity Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insights into the work Inspire, enable, and energize a high-performing creative team, and cultivate a creative work environment 12+ years of experience in creative direction, advertising, marketing, or editorial leadership Experience with AI and generative AI tools used for creative ideation and production. A portfolio that showcases concept-driven campaigns which drive results Experience working with data and insights Experience presenting creative concepts and campaign strategies to stakeholders and collaborators at different levels Demonstrated experience in collaborating effectively with external agencies and cross-functional teams Experience problem-solving and thinking strategically for advertising campaigns Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders Proficient in Figma, GenAI tools and Adobe Creative Suite, including Firefly Experience in developing direct response creative Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Experience with After Effects, Premiere, and Media Encoder Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Experience building and evolving design systems and brand languages that operate across diverse product lines and global markets

Requirements

Requirements not extracted — see the original description below.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aifigmadesign systems

Platform: meta
Effort: medium