Product and Strategy Lead, Content and Services
TikTok· startup· Entertainment· Jun 1, 2026 · 5mo agoPosted 148 days ago
San Jose, CA
In office
Full-time
Lead/Staff
$169K–$227K est.
5+ years exp
Before you apply
Ghost Signal:
Open since June 1, 2026 — 148 days, and still accepting applications.
Job description
We are looking for entrepreneurial spirits to join our Monetization Strategy team. You will have a ground floor opportunity to shape monetization efforts for TikTok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future.
The Monetization Strategy & Operations organization provides business-critical insights using analysis and financial modeling, ensures cross-functional alignment of goals and execution, and helps teams drive strategic initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early-stage ideas into future-growth initiatives.
Responsibilities:
- Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising
- Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines
- Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making
- Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth
- Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets
- Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising
Minimum Qualifications:
- Bachelor's degree in economics, statistics, engineering, or a related field
- 5+ years of experience in management consulting, investment banking, or tech corporate strategy
- Strong analytical skills with experience in market analysis and financial modeling
Preferred Qualifications:
- Ability to work cross-functionally and manage multiple projects simultaneously
- Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders
- Comfortable working in a fast-paced and dynamic environment with tight deadlines
- Passion for digital advertising and social media monetization
Application prep
Use the role’s language and application details while tailoring your materials.
- Platform
- tiktok
- Effort
- medium