Job description

SENIOR DIRECTOR OF PERFORMANCE MARKETING Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assistance for qualified applicants who require moving to the Atlanta area. About the Role As the Senior Director of Performance Marketing , you will lead Crisp’s marketing department in a high-growth, sales-centered environment, unifying lead generation, paid media, AdOps, events, lifecycle/email, creative, brand, social, and podcast functions to drive revenue, retention, and client acquisition. You will report to the Chief Commercial Officer and serve as the senior leader responsible for building a disciplined, high-urgency marketing engine that directly supports business growth. This role requires a process-oriented operator who can bring clarity to ambiguity, establish campaign schedules and accountability systems, improve email and campaign performance, and align marketing activity to measurable commercial outcomes. The ideal candidate comes from a challenger brand, lifestyle brand, membership/coaching business, or prestige professional services environment where trust, differentiation, and a sophisticated sale were central to growth. You are a scrappy, resourceful builder with strong sales-centered marketing experience, deep ownership of lead generation, and the ability to elevate both performance marketing and creative execution. You must also be forward-thinking in your use of AI, with experience applying automation, emerging tools, or agentic AI workflows to improve marketing speed, quality, and efficiency. Responsibilities: - Develop and own Crisp’s integrated marketing strategy across lead generation, paid media, AdOps, events, lifecycle/email, creative, brand, social, community and podcast. - Build a revenue-centered marketing engine that increases qualified leads, pipeline contribution, client acquisition, retention, and overall revenue growth. - Partner closely with Sales and Revenue leadership to improve lead quality, campaign performance, show rates, conversion, and sales enablement. - Lead paid media and AdOps strategy, ensuring campaigns are properly planned, tracked, optimized, reported, and tied to commercial outcomes. - Own lifecycle and email marketing strategy, including campaign calendars, segmentation, nurture programs, open rates, engagement, and conversion performance. - Drive event and membership-related marketing efforts that support acquisition, engagement, retention, and brand authority. - Elevate creative execution across video, design, campaign assets, social content, and brand storytelling, ensuring output is both high-quality and commercially effective. - Strengthen Crisp’s brand presence across social, podcast, thought leadership, content, and community-driven channels. - Implement clear marketing processes, operating rhythms, workflows, KPIs, dashboards, and accountability systems to improve speed, quality, and team performance. - Break down silos across marketing functions and build a culture of urgency, collaboration, ownership, and high standards. - Hire, coach, manage, and develop marketing leaders and specialists across creative, performance, brand, lifecycle, and operations. - Apply AI, automation, and emerging marketing technology to improve campaign execution, reporting, creative production, personalization, and team efficiency. Requirements: - 7+ years of integrated marketing leadership experience, including ownership of multi-disciplinary teams across performance marketing, creative, brand, lifecycle/email, events, and marketing operations. - Strong sales-centered marketing experience with demonstrated impact on revenue, pipeline, lead generation, acquisition, and retention. - Proven success leading lead generation strategy in a sales-led or high-growth environment. - Hands-on understanding of paid media, AdOps, campaign tracking, attribution, optimization, and performance reporting. - Significant experience with email and lifecycle marketing, including improving open rates, managing campaign calendars, segmentation, nurture strategy, and conversion performance. - Experience leading creative teams across video, design, campaign creative, social, and brand execution. - Strong process orientation with experience building workflows, operating rhythms, dashboards, and accountability systems in a fast-moving environment. - Demonstrated success operating in ambiguity, moving with urgency, and building scalable systems without requiring perfect structure. - Experience in a challenger brand, smaller high-growth company, lifestyle brand, prestige professional services brand, membership, coaching, events, or community-driven business strongly preferred. - Scrappy, resourceful builder with the ability to scale marketing in environments where the sale is complex, trust-based, or difficult. - Strong practical fluency with AI and marketing technology, including experience applying tools or automation beyond basic ChatGPT usage. - Proven ability to hire, coach, manage, and develop high-performing marketing talent. - Genuine belief in Crisp’s mission and excitement about helping law firm owners grow. Benefits: - 100% Company Paid Health/Vision/Dental. - 4% 401K Match. - Generous Paid Time Off. - Paid Parental Leave for New Parents. - Paid Relocation for Non-Local Candidates. About Crisp At Crisp, we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching. Our rapid growth (1470%+ in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years. We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit. If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you. Please apply directly - reaching out to the hiring manager or other Crisp team members won't improve or fast track your application. #LI-AH2

Requirements

Must-haves

Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assistance for qualified applicants who require moving to the Atlanta area.
Develop and own Crisp’s integrated marketing strategy across lead generation, paid media, AdOps, events, lifecycle/email, creative, brand, social, community and podcast.
Build a revenue-centered marketing engine that increases qualified leads, pipeline contribution, client acquisition, retention, and overall revenue growth.
Partner closely with Sales and Revenue leadership to improve lead quality, campaign performance, show rates, conversion, and sales enablement.
Lead paid media and AdOps strategy, ensuring campaigns are properly planned, tracked, optimized, reported, and tied to commercial outcomes.
Own lifecycle and email marketing strategy, including campaign calendars, segmentation, nurture programs, open rates, engagement, and conversion performance.
Drive event and membership-related marketing efforts that support acquisition, engagement, retention, and brand authority.
Elevate creative execution across video, design, campaign assets, social content, and brand storytelling, ensuring output is both high-quality and commercially effective.
Strengthen Crisp’s brand presence across social, podcast, thought leadership, content, and community-driven channels.
Implement clear marketing processes, operating rhythms, workflows, KPIs, dashboards, and accountability systems to improve speed, quality, and team performance.
Break down silos across marketing functions and build a culture of urgency, collaboration, ownership, and high standards.
Hire, coach, manage, and develop marketing leaders and specialists across creative, performance, brand, lifecycle, and operations.
Apply AI, automation, and emerging marketing technology to improve campaign execution, reporting, creative production, personalization, and team efficiency.
7+ years of integrated marketing leadership experience, including ownership of multi-disciplinary teams across performance marketing, creative, brand, lifecycle/email, events, and marketing operations.
Strong sales-centered marketing experience with demonstrated impact on revenue, pipeline, lead generation, acquisition, and retention.
Proven success leading lead generation strategy in a sales-led or high-growth environment.
Hands-on understanding of paid media, AdOps, campaign tracking, attribution, optimization, and performance reporting.
Significant experience with email and lifecycle marketing, including improving open rates, managing campaign calendars, segmentation, nurture strategy, and conversion performance.
Experience leading creative teams across video, design, campaign creative, social, and brand execution.
Strong process orientation with experience building workflows, operating rhythms, dashboards, and accountability systems in a fast-moving environment.
Demonstrated success operating in ambiguity, moving with urgency, and building scalable systems without requiring perfect structure.
Scrappy, resourceful builder with the ability to scale marketing in environments where the sale is complex, trust-based, or difficult.
Strong practical fluency with AI and marketing technology, including experience applying tools or automation beyond basic ChatGPT usage.

Nice-to-haves

Experience in a challenger brand, smaller high-growth company, lifestyle brand, prestige professional services brand, membership, coaching, events, or community-driven business strongly preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Paid Time Off

Parental Leave