Job description

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Summary: Marketing decisions depend on data that is complete, connected, and ready to use across measurement, attribution, reporting, audience development, and investment planning. The Manager, Marketing Measurement Operations & Data will support the operating capability that makes this possible, helping ensure data requirements, conversion events, partner feeds, platform integrations, and source-to-output dependencies are clearly defined, validated, reconciled, and fit for use. This role sits between Marketing ROI & Effectiveness, Data Science, MarTech, Data Operations, Media Operations, agencies, platforms, vendors, and data partners, helping turn complex data needs into clear requirements, workflows, controls, and accountability. The right candidate brings strong marketing data, attribution, and measurement fluency, and helps ensure teams are aligned, dependencies are closed, and Marketing can confidently use the resulting data to measure performance and make investment decisions. Job Description: Essential Responsibilities: • Lead the development and execution of marketing strategies and campaigns • Identify and recommend best practices for marketing processes and initiatives • Analyze business trends to inform marketing decisions and strategies • Collaborate with cross-functional teams to drive marketing projects and programs • Monitor and evaluate the effectiveness of marketing activities • Provide guidance and mentorship to junior marketing team members Minimum Qualifications: • 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience. Additional Responsibilities & Preferred Qualifications : Additional Responsibilities: • Support the operating process that moves Marketing measurement data needs from business request through implementation, validation, reconciliation, and confirmed availability for reporting, measurement, audience development, and investment decisions. • Help define what “ready to use” means for measurement inputs, including required events, mappings, taxonomy, source-to-output lineage, QA checks, known limitations, and signoff criteria. • Help build and maintain a clear view of measurement coverage across platforms, markets, KPIs, conversion events, partner feeds, and key data sources, identifying gaps and helping drive resolution. • Translate Marketing, Data Science, and measurement use cases into clear data, instrumentation, audience, identity, and partner requirements that technical and operational teams can execute. • Support cross-functional intake, onboarding, and issue resolution across MarTech, Data Operations, Data Science, Media Operations, agencies, platforms, vendors, and data partners. • Help establish durable workflows, controls, and documentation for recurring measurement-data processes, including handoffs, issue tracking, escalation paths, vendor expectations, quality reviews, and closure requirements. • Help identify recurring data or process failure points and contribute to systemic improvements that make Marketing measurement inputs more complete, traceable, reconciled, and fit for use over time. Preferred Qualifications: • 5+ years of relevant experience in marketing data, measurement operations, analytics product management, marketing technology, data operations, or a related field; or an equivalent combination of education and experience. • Experience contributing to a Marketing Measurement & Data Operations capability, data-enablement function, or analytics-product capability. • Experience supporting paid-media measurement ecosystems, including digital platforms and walled gardens, agencies, media data partners, conversion events, campaign taxonomies, APIs, and platform reporting data. • Experience with customer identity, audience data, or activation ecosystems, including first-party data, customer attributes, identity resolution, audience platforms, clean rooms, conversion APIs (CAPIs), or data-collaboration tools. • Familiarity with Epsilon, LiveRamp, Google Tag Manager (GTM), clean-room environments, or comparable audience, identity, tagging, or data-collaboration platforms. • Understanding of data-quality concepts, including completeness, consistency, lineage, mapping, reconciliation, and downstream dependency management. • Experience contributing to intake processes, readiness gates, acceptance criteria, SLAs, issue backlogs, escalation routines, vendor scorecards, or recurring quality-review processes. • Familiarity with SQL or other tools used to interrogate and validate data is a plus. • Experience operating in a large, matrixed Marketing organization, financial services, fintech, payments, commerce, or another data-intensive industry is a plus. Subsidiary: PayPal Travel Percent: 0 - The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is: Primary Location | Pay Range: New York City, New York: ($116,500.00 - $173,250.00 Annually) Additional Location(s) | Pay Range: No other locations are assigned to this requisition currently. Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable. PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately. To learn more about how to identify and avoid recruitment fraud please visit careers.pypl.com . For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations. Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health. Who We Are: Click Here to learn more about our culture and community. Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com . Belonging at PayPal: Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal. Any general requests for consideration of your skills, please Join our Talent Community . We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply. Notice to Applicants and Employees who reside within New York City. Click here to view the notice.

Requirements

Must-haves

Lead the development and execution of marketing strategies and campaigns
Identify and recommend best practices for marketing processes and initiatives
Analyze business trends to inform marketing decisions and strategies
Collaborate with cross-functional teams to drive marketing projects and programs
Monitor and evaluate the effectiveness of marketing activities
Provide guidance and mentorship to junior marketing team members
5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Help define what “ready to use” means for measurement inputs, including required events, mappings, taxonomy, source-to-output lineage, QA checks, known limitations, and signoff criteria.
Help build and maintain a clear view of measurement coverage across platforms, markets, KPIs, conversion events, partner feeds, and key data sources, identifying gaps and helping drive resolution.
Translate Marketing, Data Science, and measurement use cases into clear data, instrumentation, audience, identity, and partner requirements that technical and operational teams can execute.
Support cross-functional intake, onboarding, and issue resolution across MarTech, Data Operations, Data Science, Media Operations, agencies, platforms, vendors, and data partners.
Help identify recurring data or process failure points and contribute to systemic improvements that make Marketing measurement inputs more complete, traceable, reconciled, and fit for use over time.
The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:
New York City, New York: ($116,500.00 - $173,250.00 Annually)
No other locations are assigned to this requisition currently.

Nice-to-haves

Additional Responsibilities & Preferred Qualifications :
Experience contributing to a Marketing Measurement & Data Operations capability, data-enablement function, or analytics-product capability.
Experience supporting paid-media measurement ecosystems, including digital platforms and walled gardens, agencies, media data partners, conversion events, campaign taxonomies, APIs, and platform reporting data.
Familiarity with Epsilon, LiveRamp, Google Tag Manager (GTM), clean-room environments, or comparable audience, identity, tagging, or data-collaboration platforms.
Understanding of data-quality concepts, including completeness, consistency, lineage, mapping, reconciliation, and downstream dependency management.
Experience contributing to intake processes, readiness gates, acceptance criteria, SLAs, issue backlogs, escalation routines, vendor scorecards, or recurring quality-review processes.
Familiarity with SQL or other tools used to interrogate and validate data is a plus.
Experience operating in a large, matrixed Marketing organization, financial services, fintech, payments, commerce, or another data-intensive industry is a plus.
Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

sql

Platform: eightfold
Effort: medium

Benefits

Benefits detected in the listing.

Pto

Paid Time Off

Wellness