Job description

***OFFERING $15K SIGN-ON BONUS AFTER SIX MONTHS OF EMPLOYMENT*** Lead Growth. Drive Impact. Change Lives. At WelbeHealth, we're transforming healthcare for vulnerable seniors through the PACE (Program of All-Inclusive Care for the Elderly) model. Our mission is simple but powerful: help seniors live safely and independently in the homes and communities they love. We're seeking an ambitious, results-driven Marketing Outreach & Enrollment Director to lead market growth, community engagement, and enrollment strategy. This is more than a marketing role. You'll serve as a key member of the leadership team, responsible for expanding access to life-changing care while building high-performing outreach and enrollment teams. If you're energized by growth, inspired by mission-driven work, and motivated to lead teams that deliver measurable results, we'd love to meet you. Essential Job Duties: Meet WelbeHealth’s gross and net census growth goals Direct and coordinate all marketing, outreach, and community engagement activities Direct and coordinate all intake and enrollment processes, including implementing process improvements to drive efficiency and conversion Track, oversee, and report on team performance, including meeting/exceeding goals for leads, home visits, enrollments, eligibility statuses, and proper use of Salesforce on a daily, weekly, and monthly basis Establish strategies and maintain relationships with referral sources, including senior housing, physician groups, hospitals, post-acute facilities, and community organizations within their WelbeHealth market Maintain WelbeHealth’s working relationship with DHCS to ensure seamless enrollment workflow, adhere to timelines, and ensure compliance with DHCS and CMS guidelines and policies Develop department budget and direct performance to budget Collaborate with executive teams to report on key metrics and proactively address problems Job Requirements: Bachelor’s degree in relevant field preferred; an additional five (5) years of relevant management experience may be substituted Minimum of five (5) years of supervisory experience with at least two (2) years in senior healthcare services growth/enrollment preferred Deep knowledge of the local community, senior services landscape, healthcare providers, and referral ecosystem within the assigned market Proven success developing new business through grassroots outreach, direct community engagement, networking and relationship building Experience generating your own leads and opportunity in a B2C environment rather than relying on inbound referrals Strong knowledge and experience with Salesforce and Microsoft Office Experience leading in a data-driven organization, leveraging reports and data to prioritize and oversee people and projects Benefits of Working at WelbeHealth: Apply your expertise in new ways as we rapidly expand. You will have the opportunity to design the way we work in the context of an encouraging and loving environment where every person feels uniquely cared for. Competitive base salary + lucrative commission plan Medical insurance coverage (Medical, Dental, Vision) Work/life balance – we mean it! 17 days of personal time off (PTO), 12 holidays observed annually, and 6 sick days Advancement opportunities - We’ve got a track record of hiring and promoting from within, meaning you can create your own path! And additional benefits Compensation consists of base salary plus bonus. WelbeHealth offers a competitive total rewards package that includes a 401(k) match, comprehensive healthcare coverage, and a broad range of additional benefits. Actual compensation will be determined based on experience and relevant qualifications. Compensation Offering $145,399.15 — $160,000 USD COVID-19 Vaccination Policy At WelbeHealth, our mission is to unlock the full potential of our vulnerable seniors. In this spirit, please note that we have a vaccination policy for all our employees and proof of vaccination, or a vaccine declination form will be required prior to employment. WelbeHealth maintains required infection control and PPE standards and has requirements relevant to all team members regarding vaccinations. Our Commitment to Diversity, Equity and Inclusion At WelbeHealth, we embrace and cherish the diversity of our team members, and we're committed to building a culture of inclusion and belonging. We're proud to be an equal opportunity employer. People seeking employment at WelbeHealth are considered without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), pregnancy or other status protected by applicable law. Beware of Scams Please ensure your application is being submitted through a WelbeHealth sponsored site only. Our emails will come from @welbehealth.com email addresses. You will never be asked to purchase your own employment equipment. You can report suspected scam activity to fraud.report@welbehealth.com

Requirements

Must-haves

Lead Growth. Drive Impact. Change Lives.
If you're energized by growth, inspired by mission-driven work, and motivated to lead teams that deliver measurable results, we'd love to meet you.
Meet WelbeHealth’s gross and net census growth goals
Direct and coordinate all marketing, outreach, and community engagement activities
Direct and coordinate all intake and enrollment processes, including implementing process improvements to drive efficiency and conversion
Track, oversee, and report on team performance, including meeting/exceeding goals for leads, home visits, enrollments, eligibility statuses, and proper use of Salesforce on a daily, weekly, and monthly basis
Establish strategies and maintain relationships with referral sources, including senior housing, physician groups, hospitals, post-acute facilities, and community organizations within their WelbeHealth market
Maintain WelbeHealth’s working relationship with DHCS to ensure seamless enrollment workflow, adhere to timelines, and ensure compliance with DHCS and CMS guidelines and policies
Develop department budget and direct performance to budget
Collaborate with executive teams to report on key metrics and proactively address problems
Deep knowledge of the local community, senior services landscape, healthcare providers, and referral ecosystem within the assigned market
Proven success developing new business through grassroots outreach, direct community engagement, networking and relationship building
Experience generating your own leads and opportunity in a B2C environment rather than relying on inbound referrals
Strong knowledge and experience with Salesforce and Microsoft Office
Experience leading in a data-driven organization, leveraging reports and data to prioritize and oversee people and projects
Competitive base salary + lucrative commission plan
Work/life balance – we mean it! 17 days of personal time off (PTO), 12 holidays observed annually, and 6 sick days
Advancement opportunities - We’ve got a track record of hiring and promoting from within, meaning you can create your own path!
And additional benefits
Our Commitment to Diversity, Equity and Inclusion
Beware of Scams

Nice-to-haves

OFFERING $15K SIGN-ON BONUS AFTER SIX MONTHS OF EMPLOYMENT***
Bachelor’s degree in relevant field preferred; an additional five (5) years of relevant management experience may be substituted
Minimum of five (5) years of supervisory experience with at least two (2) years in senior healthcare services growth/enrollment preferred

Application prep

Use the role’s language and application details while tailoring your materials.

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Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Pto