Job description

The Role We're looking for a Senior Product Marketing Manager, Growth to lead how Linktree's monetization strategy is defined, understood, and brought to market. This is a highly strategic role with broad organizational influence, responsible for shaping the long-term positioning, pricing narrative, and go-to-market strategy for Linktree's paid products and broader revenue ecosystem. You'll operate as a key strategic partner to Product, Growth, Data, Design, Finance, and Executive Leadership, helping shape monetization strategy from its earliest stages through launch and optimization. You'll bring a strong customer and market perspective to decisions around where Linktree invests, how we package and price our products, and how we communicate the value of paid experiences to our users. Beyond individual launches, you'll establish the frameworks, narratives, and operating models that guide how Linktree approaches monetization across the business. You'll connect customer insight, product strategy, and commercial opportunity to help identify where we can create and capture greater value over time. As one of the most senior individual contributors within Product Marketing, you'll have significant influence on product and company strategy, serve as a trusted partner to senior leaders, mentor other product marketers, and raise the bar for how we communicate value across every customer touchpoint. If you're energized by solving complex monetization challenges, shaping products before they're built, creating category-defining narratives, and influencing strategy at the highest levels of an organization, we'd love to meet you. What You'll Do Set Linktree's revenue product marketing strategy Own and evolve the long-term product marketing strategy for Linktree's monetization ecosystem, spanning subscriptions, add-ons, new revenue products, and future pricing and packaging initiatives. Define the positioning architecture and messaging strategy for Linktree's paid ecosystem, creating a cohesive story that communicates value across user segments, markets, creator verticals, and products. Shape the strategic narrative for how Linktree evolves from a free product into a platform users see increasing value in investing in as their needs grow. Translate customer insight, market dynamics, competitive intelligence, and business priorities into clear strategic recommendations for senior leadership. Identify emerging opportunities across Linktree's revenue ecosystem and influence where Product and Growth teams invest. Shape pricing, packaging, and monetization strategy Serve as a strategic partner to Product, Growth, Finance, and Executive Leadership on pricing, packaging, bundling, and monetization decisions. Bring the customer and market perspective into strategic decisions well before products reach market, influencing what we build, who we build it for, and how we create and capture value. Lead customer segmentation, willingness-to-pay research, competitive analysis, and value-based positioning to inform major monetization decisions. Establish repeatable frameworks for evaluating pricing changes, packaging opportunities, and emerging revenue products. Help leadership navigate complex monetization tradeoffs by connecting customer needs, market dynamics, product strategy, and commercial impact. Lead monetization go-to-market strategy Set the GTM strategy for Linktree's most significant revenue initiatives across the customer lifecycle. Determine audience prioritization, positioning, messaging hierarchy, channel strategy, launch approach, and success metrics for new subscription offerings and monetization features. Partner across Product, Lifecycle Marketing, Growth, Brand, Paid, Creative, Data, and Finance to translate strategy into cohesive customer experiences. Lead executive-level launch readiness for high-priority monetization initiatives, ensuring teams are aligned around the customer, narrative, commercial opportunity, and measures of success. Build scalable GTM frameworks that improve how Linktree brings revenue products to market over time. Elevate the in-product monetization experience Partner deeply with Product and Design to shape how monetization experiences are designed and introduced within the product. Define principles and messaging frameworks that guide upgrade journeys, pricing surfaces, onboarding, experimentation, feature gating, and conversio Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $180,000-$215,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed. P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button! Our Story We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link. Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love. We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you. Where and How We Work We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home. We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome. How we’ll help you thrive Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you: • An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours! • 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees. • Employer contribution towards your retirement. • Generous time off for vacation, holidays, parental leave, volunteer time, and other categories. • Employee stock option program - we want each and every employee to share in the company’s success. At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.

Requirements

Must-haves

Set Linktree's revenue product marketing strategy
Own and evolve the long-term product marketing strategy for Linktree's monetization ecosystem, spanning subscriptions, add-ons, new revenue products, and future pricing and packaging initiatives.
Define the positioning architecture and messaging strategy for Linktree's paid ecosystem, creating a cohesive story that communicates value across user segments, markets, creator verticals, and products.
Shape the strategic narrative for how Linktree evolves from a free product into a platform users see increasing value in investing in as their needs grow.
Translate customer insight, market dynamics, competitive intelligence, and business priorities into clear strategic recommendations for senior leadership.
Identify emerging opportunities across Linktree's revenue ecosystem and influence where Product and Growth teams invest.
Shape pricing, packaging, and monetization strategy
Serve as a strategic partner to Product, Growth, Finance, and Executive Leadership on pricing, packaging, bundling, and monetization decisions.
Bring the customer and market perspective into strategic decisions well before products reach market, influencing what we build, who we build it for, and how we create and capture value.
Lead customer segmentation, willingness-to-pay research, competitive analysis, and value-based positioning to inform major monetization decisions.
Establish repeatable frameworks for evaluating pricing changes, packaging opportunities, and emerging revenue products.
Help leadership navigate complex monetization tradeoffs by connecting customer needs, market dynamics, product strategy, and commercial impact.
Lead monetization go-to-market strategy
Set the GTM strategy for Linktree's most significant revenue initiatives across the customer lifecycle.
Determine audience prioritization, positioning, messaging hierarchy, channel strategy, launch approach, and success metrics for new subscription offerings and monetization features.
Partner across Product, Lifecycle Marketing, Growth, Brand, Paid, Creative, Data, and Finance to translate strategy into cohesive customer experiences.
Lead executive-level launch readiness for high-priority monetization initiatives, ensuring teams are aligned around the customer, narrative, commercial opportunity, and measures of success.
Build scalable GTM frameworks that improve how Linktree brings revenue products to market over time.
Elevate the in-product monetization experience
Partner deeply with Product and Design to shape how monetization experiences are designed and introduced within the product.
Define principles and messaging frameworks that guide upgrade journeys, pricing surfaces, onboarding, experimentation, feature gating, and conversio

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: gem
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

Parental Leave