Job description

Trade Marketing at AbbVie has evolved significantly from an operational and tactical focused responsibility for select products to one requiring development of complex pharmacy and distribution strategies across the entire portfolio in both the specialty and retail pharmacy channels. A key component of this evolution is the needs of stakeholders in the specialty pharmacy channel, in which AbbVie has a significant footprint of high-value brands supporting Oncology patients. High-cost medications used to treat complex, chronic conditions often require special storage, handling and administration, and typically involve a significant degree of coordination with payers and HCPs, as well as dedication to patient education, monitoring and management. The expectations of pharmacies in the health care ecosystem are quickly evolving as technologies drive exponential change and transform the future. Many pharmacies are just beginning to embrace the technologies and customer service innovation, and as specialty pharmacies reinvent themselves to meet the evolving needs of their patients. The Director of Trade Strategy & Marketing will partner with these key stakeholders to optimize the patient experience and grow our business now and in the future. Patients are also evolving, as are their needs and expectations of their experience at the pharmacy. Whether it be a focus on convenience by experimenting with new, digital capabilities of their pharmacy, or seeking higher-touch clinical support models, these increasing patient demands put pressure on manufactures such as AbbVie to define our future specialty pharmacy value propositions and identify stakeholders in the channel to partner with to navigate this complex environment. The Director of Trade Strategy & Marketing – Immunology is responsible for assessing and identifying business opportunities in the fast-evolving specialty pharmacy and distribution channel, then developing and implementing initiatives to partner with pharmacy and wholesaler stakeholders in support of patient onboarding and adherence to AbbVie products. This role, supporting Skyrizi, Rinvoq, and pipeline products, requires an understanding of the pharmacy and distribution channel and its complexities and challenges, coupled with a strategic mind with an eye towards innovation. Key job responsibilities include (but are not limited to): • Lead the development of AbbVie’s strategy to partner with specialty pharmacies in their effort to accelerate digital connectivity with patients, leveraging technology to not only facilitate drug purchasing, but also manage patient touchpoints, enhancing the overall patient experience. • Execute launch excellence in the Trade channel by overseeing the successful preparation of a diverse mix of stakeholders in order to drive key product launches. • Identify new, strategic channel partners that will support and enhance the vision to innovate and meet the evolving patient needs in the pharmacy channel. • Serve as the lead in collaboration with Brand and cross-functional leaders it the important initiative to manage product supply disruption across the specialty portfolio. • Lead for the strategic development and execution of multiple brand Trade value propositions throughout the brand lifecycle by collaborating with Brand leadership and other cross-functional partners. • Lead the development and creation of high-impact promotional materials for the pharmacy account team that supports stakeholder needs and brand strategic objectives. • Trade lead in the annual Strategic Planning process. • Represent Trade on existing product IBTs across Specialty Product therapeutic areas. • Manage relationships with internal business partners (Brand team, Payer, Customer Service, Demand Planning, MABI, Trade account team, etc) with responsibility for wholesalers and pharmacies. • Manage strategic agency partner and development of Trade strategies and tactics across therapeutic areas. • Embrace the Trade Marketing culture by cultivating an inclusive environment that encourages synchronicity, agility, transparency and development. • Synthesize complex, and sometimes incomplete, pharmacy data sets in order to inform key strategic decisions. • Bachelor’s Degree required • Experience with Market Access and contract negotiation • Pharmacy related experience preferred • Marketing experience preferred • Relationships within specialty, retail pharmacy and distribution channel preferred • Knowledge of Marketing concepts within strategic planning process and understanding of market research principles to draw valid conclusions and inform recommendations • Experience in program management within pharmacy and distribution channel • Strong communication skills • Demonstrated experience developing and managing projects cross-functionally • Positive, solutions-oriented attitude • Customer centric mindset • Knowledge of applicable regulations and standards affecting Pharmaceutical Products Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. • This job is eligible to participate in our long-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit abbvie.com US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: abbvie.com

Requirements

Must-haves

Key job responsibilities include (but are not limited to):
Execute launch excellence in the Trade channel by overseeing the successful preparation of a diverse mix of stakeholders in order to drive key product launches.
Identify new, strategic channel partners that will support and enhance the vision to innovate and meet the evolving patient needs in the pharmacy channel.
Serve as the lead in collaboration with Brand and cross-functional leaders it the important initiative to manage product supply disruption across the specialty portfolio.
Lead for the strategic development and execution of multiple brand Trade value propositions throughout the brand lifecycle by collaborating with Brand leadership and other cross-functional partners.
Lead the development and creation of high-impact promotional materials for the pharmacy account team that supports stakeholder needs and brand strategic objectives.
Trade lead in the annual Strategic Planning process.
Represent Trade on existing product IBTs across Specialty Product therapeutic areas.
Manage relationships with internal business partners (Brand team, Payer, Customer Service, Demand Planning, MABI, Trade account team, etc) with responsibility for wholesalers and pharmacies.
Manage strategic agency partner and development of Trade strategies and tactics across therapeutic areas.
Embrace the Trade Marketing culture by cultivating an inclusive environment that encourages synchronicity, agility, transparency and development.
Synthesize complex, and sometimes incomplete, pharmacy data sets in order to inform key strategic decisions.
Bachelor’s Degree required
Experience with Market Access and contract negotiation
Knowledge of Marketing concepts within strategic planning process and understanding of market research principles to draw valid conclusions and inform recommendations
Experience in program management within pharmacy and distribution channel
Strong communication skills
Demonstrated experience developing and managing projects cross-functionally
Positive, solutions-oriented attitude
Customer centric mindset
Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Nice-to-haves

Pharmacy related experience preferred
Marketing experience preferred
Relationships within specialty, retail pharmacy and distribution channel preferred

Application prep

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Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off