Job description

Senior Marketing Copywriter About the Opportunity The Intersect Group is partnering with a leading financial services organization dedicated to helping individuals and businesses achieve their financial goals through innovative banking, lending, and financial solutions. Known for its client-focused approach, strong brand presence, and commitment to excellence, the organization values creativity, collaboration, and delivering meaningful experiences that build trust and engagement with customers. Role Summary We are seeking a Senior Marketing Copywriter to develop compelling, audience-focused content that supports marketing initiatives across multiple products, services, and digital channels. This role will play a key part in translating complex financial concepts into clear, engaging messaging that resonates with both consumer and business audiences. The ideal candidate is a skilled storyteller with experience creating high-impact content that drives awareness, engagement, and conversion. Working closely with marketing, product, legal, compliance, and business stakeholders, this individual will lead content development efforts from concept through publication while maintaining brand consistency, accuracy, and strategic alignment. Key Responsibilities Develop compelling marketing copy and content for digital, print, email, web, and campaign initiatives. Translate complex financial products, services, and industry concepts into clear, customer-friendly messaging. Partner with marketing teams to create content that increases engagement, supports lead generation, and drives conversion. Research target audiences, market trends, competitive positioning, and product offerings to inform content strategy. Maintain and update content calendars, editorial schedules, and brand messaging guidelines. Manage content through established governance processes, ensuring timely development, review, approval, and publication. Collaborate with legal, compliance, governance, and business stakeholders to secure required approvals. Ensure all content meets brand standards for accuracy, consistency, readability, and quality. Apply SEO best practices and keyword strategies to improve search visibility and drive website traffic. Identify opportunities to improve content creation processes and enhance marketing effectiveness. Key Requirements 5-7 years of experience in marketing, communications, copywriting, content strategy, or a related field. Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related discipline. Demonstrated experience managing end-to-end content development and execution across multiple channels. Strong portfolio showcasing recent copywriting and content marketing work. Experience translating complex financial, technical, or regulated topics into engaging consumer-facing content. Working knowledge of SEO principles, keyword optimization, and web traffic metrics. Strong understanding of grammar, punctuation, editorial standards, and AP Style. Financial services, banking, or related industry experience preferred. Excellent project management skills with the ability to manage multiple priorities and deadlines. Exceptional written, verbal, and interpersonal communication skills with a collaborative, detail-oriented approach. Work Environment Collaborative, fast-paced marketing environment with cross-functional exposure to product, compliance, and business leaders. Opportunity to influence brand messaging and customer engagement across multiple business lines. High-visibility role supporting strategic marketing and growth initiatives. Why Join This Opportunity? This position offers the chance to shape content strategy and messaging for a respected financial services organization while working alongside a talented marketing team. You'll have the opportunity to create impactful content, contribute to brand growth, and help simplify financial topics for audiences in meaningful and engaging ways. Apply Today If you are passionate about creating compelling content, have experience communicating complex topics with clarity, and enjoy working in a collaborative environment, we encourage you to apply. Please submit your resume, portfolio samples, and contact information to The Intersect Group for consideration. We look forward to connecting with you.

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