Job description

Position Overview The Field Marketing Manager is responsible for driving local store marketing (LSM) execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives. Key Responsibilities • Local Store Marketing (LSM): • Develop and execute localized marketing strategies to drive traffic and sales across assigned markets • Customize national campaigns to ensure relevance at the store level • Franchisee & Operator Support: • Serve as the primary marketing partner to franchisees and operators • Provide guidance on marketing calendars, promotions, and budget allocation • Train and coach operators on best-in-class LSM execution • Campaign Execution: • Lead rollout of regional and national campaigns, ensuring consistent execution across all locations • Monitor performance and optimize based on ROI and market feedback • Community Engagement: • Build partnerships with schools, local businesses, and community organizations • Drive grassroots marketing efforts (events, sponsorships, fundraisers) • Digital & Media Strategy: • Oversee local digital marketing efforts including paid social, search, and third-party delivery platforms • Optimize local listings, reviews, and reputation management • Performance Analytics: • Analyze sales, traffic, and marketing data to identify trends and opportunities • Provide actionable insights and recommendations to improve performance • New Store Openings: • Support grand openings and re-openings with targeted marketing plans • Coordinate pre- and post-opening campaigns to maximize early sales Qualifications • 4–7+ years of experience in field marketing, local marketing, or brand marketing (QSR, restaurant, or retail preferred) • Experience working with franchise systems strongly preferred • Proven ability to influence and support multi-unit operators • Strong understanding of digital marketing channels and local media planning • Analytical mindset with experience interpreting sales and campaign performance data • Excellent communication and relationship-building skills Key Competencies • Operator-first mindset • Strong business acumen • Ability to manage multiple markets and priorities • Collaborative and cross-functional leadership • Results-driven with a focus on ROI Success Metrics • Same-store sales growth across assigned territory • Traffic and transaction growth • ROI on local marketing spend • Franchisee/operator satisfaction • Successful execution of campaigns and new store openings Reporting Structure • Reports to: Director of Marketing / VP of Marketing • Works cross-functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams

Requirements

Must-haves

Position Overview
Local Store Marketing (LSM): • Develop and execute localized marketing strategies to drive traffic and sales across assigned markets
Customize national campaigns to ensure relevance at the store level
Franchisee & Operator Support: • Serve as the primary marketing partner to franchisees and operators
Provide guidance on marketing calendars, promotions, and budget allocation
Train and coach operators on best-in-class LSM execution
Campaign Execution: • Lead rollout of regional and national campaigns, ensuring consistent execution across all locations
Monitor performance and optimize based on ROI and market feedback
Community Engagement: • Build partnerships with schools, local businesses, and community organizations
Drive grassroots marketing efforts (events, sponsorships, fundraisers)
Digital & Media Strategy: • Oversee local digital marketing efforts including paid social, search, and third-party delivery platforms
Optimize local listings, reviews, and reputation management
Performance Analytics: • Analyze sales, traffic, and marketing data to identify trends and opportunities
Provide actionable insights and recommendations to improve performance
New Store Openings: • Support grand openings and re-openings with targeted marketing plans
Coordinate pre- and post-opening campaigns to maximize early sales
Proven ability to influence and support multi-unit operators
Strong understanding of digital marketing channels and local media planning
Analytical mindset with experience interpreting sales and campaign performance data
Excellent communication and relationship-building skills
Key Competencies
Operator-first mindset

Nice-to-haves

4–7+ years of experience in field marketing, local marketing, or brand marketing (QSR, restaurant, or retail preferred)
Experience working with franchise systems strongly preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: jazzhr
Effort: medium