Job description

Who We Are: InGenius Prep was founded in 2013 by law students at Harvard and Yale. In that time, the company has grown to a team of more than 190 full-time employees, 600 part-time employees, as well as offices in the U.S., Canada, China, amongst other countries. What We Do: Our primary focus is assisting students in applying to U.S. Colleges and Graduate schools. Our company is fast-paced and exciting. We operate as a team, and everyone is given opportunities to advance in the organization. How You'll Help: The Digital Marketing Manager will lead InGenius Prep's event marketing — including partner webinars and in-person events — while also driving content, advertising, and community growth on WeChat. This role builds brand awareness and generates qualified leads, positioning InGenius Prep as a leader in educational consulting, with expanding support for the new markets. What You'll Do: • Develop strategies and tactics to promote our company and drive qualified leads to our front door • Deploy successful full-cycle marketing campaigns (start to finish) • Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more • Oversee in-house and partner presentations, RSVPs, and event success • Research and attend industry events - expos, networking events, etc. • Produce valuable and engaging content for WeChat • Build strategic partnerships with key industry players • Measure and report performance of marketing campaigns, gain insight, and assess against goals • Leverage AI tools to improve marketing efficiency and output You'll be a good fit if you: • Have native-like fluency in Chinese speaking and writing • Bring proficiency with Chinese social media platforms (WeChat and Xiaohongshu, etc.) • Have strong time-management skills • Have working knowledge of college applications/admissions process • Have experience in marketing-related work (campus involvement, internships, etc) • Stay up to date with the latest trends and best practices in marketing Benefits: InGenius Prep offers employees a competitive salary along with paid time off, healthcare, vision, dental, retirement options, parental leave, remote work flexibility, professional development and a fun, collaborative work environment. What We Believe: InGenius Prep is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Requirements

Must-haves

Our primary focus is assisting students in applying to U.S. Colleges and Graduate schools. Our company is fast-paced and exciting. We operate as a team, and everyone is given opportunities to advance in the organization.
Develop strategies and tactics to promote our company and drive qualified leads to our front door
Deploy successful full-cycle marketing campaigns (start to finish)
Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more
Oversee in-house and partner presentations, RSVPs, and event success
Research and attend industry events - expos, networking events, etc.
Produce valuable and engaging content for WeChat
Build strategic partnerships with key industry players
Measure and report performance of marketing campaigns, gain insight, and assess against goals
Leverage AI tools to improve marketing efficiency and output
Have native-like fluency in Chinese speaking and writing
Bring proficiency with Chinese social media platforms (WeChat and Xiaohongshu, etc.)
Have strong time-management skills
Have working knowledge of college applications/admissions process
Have experience in marketing-related work (campus involvement, internships, etc)
Stay up to date with the latest trends and best practices in marketing

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: breezy
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

Paid Time Off

Parental Leave

Professional Development