Job description

American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment. The Global Commercial Services Marketing team (GCSM) is responsible for making business membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. GCSM markets a breadth of products across charge, lending, co-brand, and corporate cards. It also offers a range of small business banking and B2B solutions. The Senior Analyst, Business Line of Credit Lifecycle Marketing is a key member of the Customer Activation team, responsible for developing and executing lifecycle marketing initiatives that drive customer onboarding, activation, engagement, and repeat loan utilization. Reporting to the Senior Manager, Business Line of Credit Lifecycle Marketing, this role will own lifecycle initiatives and campaigns from strategy through execution and measurement, while contributing to the broader lifecycle strategy. The ideal candidate is an analytical, systems-minded, execution-oriented marketer who is comfortable working hands-on in marketing automation platforms, can translate customer and performance insights into action and effectively partner across Product, Analytics, Marketing Automation & Enablement, Legal, Compliance, and Risk. Strategy & Planning • Own lifecycle marketing initiatives and workstreams across email, MYCA, and the Amex app. • Use customer, campaign, and performance insights to improve activation, engagement, and repeat loan utilization. • Partner with Analytics, Product, and Marketing Automation & Enablement to translate lifecycle strategies into actionable campaigns, including targeting, segmentation, personalization, and test and learn plans. Campaign Development & Execution • Manage lifecycle campaigns and customer journeys from concept through execution, including strategy, targeting, copy and creative development, stakeholder approvals, deployment, and post-campaign analysis. • Serve as the day-to-day owner for initiatives, coordinating across internal teams and partners to ensure high-quality and timely execution. • Develop and execute tests across messaging, cadence, creative, targeting, and customer journeys, using results to optimize marketing performance and the customer experience. Performance Measurement & Optimizati on • Monitor and analyze campaign and lifecycle performance to identify key trends, insights, and opportunities for optimization. • Translate performance data into clear, actionable recommendations and contribute to business reviews, planning discussions, and leadership updates. Required Qualifications • 3–5 years of experience in lifecycle, customer, or product marketing, with hands-on experience across customer-facing channels, particularly email; Salesforce Marketing Cloud experience is a plus. • Strong data aptitude and analytical rigor with the ability to translate data and customer insights into actionable recommendations. • Demonstrated ability to own initiatives from planning through execution and measurement while effectively managing multiple priorities and stakeholders. • Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional partners in a fast-paced environment.

Requirements

Must-haves

Strategy & Planning
Own lifecycle marketing initiatives and workstreams across email, MYCA, and the Amex app.
Use customer, campaign, and performance insights to improve activation, engagement, and repeat loan utilization.
Partner with Analytics, Product, and Marketing Automation & Enablement to translate lifecycle strategies into actionable campaigns, including targeting, segmentation, personalization, and test and learn plans.
Campaign Development & Execution
Manage lifecycle campaigns and customer journeys from concept through execution, including strategy, targeting, copy and creative development, stakeholder approvals, deployment, and post-campaign analysis.
Serve as the day-to-day owner for initiatives, coordinating across internal teams and partners to ensure high-quality and timely execution.
Develop and execute tests across messaging, cadence, creative, targeting, and customer journeys, using results to optimize marketing performance and the customer experience.
Performance Measurement & Optimizati on
Monitor and analyze campaign and lifecycle performance to identify key trends, insights, and opportunities for optimization.
Translate performance data into clear, actionable recommendations and contribute to business reviews, planning discussions, and leadership updates.
Strong data aptitude and analytical rigor with the ability to translate data and customer insights into actionable recommendations.
Demonstrated ability to own initiatives from planning through execution and measurement while effectively managing multiple priorities and stakeholders.
Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional partners in a fast-paced environment.

Nice-to-haves

3–5 years of experience in lifecycle, customer, or product marketing, with hands-on experience across customer-facing channels, particularly email; Salesforce Marketing Cloud experience is a plus.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: oracle-cloud
Effort: medium