Job description

At Bacardi, we are continuously building relationships with exceptional commercial talent who are passionate about hospitality, spirits, sales, and brand building. By joining our talent community, you ll be considered for current and future opportunities across our U.S. Commercial organization. If you have experience in beverage sales, distributor management, account development, or spirits activation, we d love to hear from you. By joining our talent network, you ll be considered for current and upcoming opportunities across our U.S. markets. What You ll Do As a Sales Manager, you ll be responsible for driving commercial results and strengthening relationships within key on and off premise accounts, including restaurants, bars, nightclubs, hotels, chains, independent retailers, and or more. Responsibilities may include: Building and strengthening relationships with key customers, accounts, distributors, and industry stakeholders Developing and executing customer business plans that drive distribution, visibility, consumer engagement, and sales growth Identifying new business opportunities and expanding Bacardi s presence within assigned territories and accounts Executing promotional programs, activations, trainings, events, and consumer engagement initiatives Collaborating with distributor partners and cross-functional teams to achieve commercial objectives Leading account presentations, business reviews, and brand education sessions Analyzing sales performance, market trends, and competitive activity to identify growth opportunities Managing account investments, promotional budgets, and performance metrics Supporting local, regional, and national brand initiatives within the market Training and educating customers and account staff on Bacardi brands and portfolio offerings Maintaining accurate reporting and tracking of customer activities, account objectives, and business results Delivering against sales, distribution, activation, and execution goals while building long-term customer partnerships Representing Bacardi at industry events, trade shows, community activations, and key customer engagements Staying informed on consumer, hospitality, and beverage alcohol trends to help identify emerging opportunities What We re Looking For Experience in the beverage alcohol, hospitality, food & beverage, or consumer goods industries A proven ability to build and maintain influential customer relationships Commercial acumen and a passion for driving sales results Experience working with distributors, wholesalers, on-premise accounts, retailers, or hospitality operators Strong presentation, influencing, and communication skills Experience executing activations, promotions, events, or customer programs The ability to analyze business opportunities and develop account growth strategies Entrepreneurial thinking and an ownership mindset A passion for Bacardi brands, culture, and consumer engagement Why Join Bacardi? Whether your experience comes from behind the bar, managing accounts for a distributor, developing business for a supplier, or leading teams in hospitality, Bacardi offers opportunities to build iconic brands, strengthen customer partnerships, drive commercial growth, and create memorable consumer experiences. Please note: This is an evergreen talent community posting intended to build our pipeline of future Commercial Sales Manager talent. While an immediate opening may not be available, qualified candidates will be considered for future opportunities as they arise. Know someone who would be a great fit? We re always looking to connect with talented professionals across the beverage alcohol and hospitality industries. Share this opportunity with your network so they can join our talent community and be considered for current and future opportunities at Bacardi. LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws. Perks of Working for us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement: Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community) Retirement/Pension Plan Health & Wellbeing Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Requirements

Must-haves

Building and strengthening relationships with key customers, accounts, distributors, and industry stakeholders
Developing and executing customer business plans that drive distribution, visibility, consumer engagement, and sales growth
Identifying new business opportunities and expanding Bacardi s presence within assigned territories and accounts
Executing promotional programs, activations, trainings, events, and consumer engagement initiatives
Collaborating with distributor partners and cross-functional teams to achieve commercial objectives
Leading account presentations, business reviews, and brand education sessions
Analyzing sales performance, market trends, and competitive activity to identify growth opportunities
Managing account investments, promotional budgets, and performance metrics
Supporting local, regional, and national brand initiatives within the market
Training and educating customers and account staff on Bacardi brands and portfolio offerings
Maintaining accurate reporting and tracking of customer activities, account objectives, and business results
Delivering against sales, distribution, activation, and execution goals while building long-term customer partnerships
Representing Bacardi at industry events, trade shows, community activations, and key customer engagements
Staying informed on consumer, hospitality, and beverage alcohol trends to help identify emerging opportunities
What We re Looking For Experience in the beverage alcohol, hospitality, food & beverage, or consumer goods industries
A proven ability to build and maintain influential customer relationships
Commercial acumen and a passion for driving sales results
Experience working with distributors, wholesalers, on-premise accounts, retailers, or hospitality operators
Strong presentation, influencing, and communication skills
Experience executing activations, promotions, events, or customer programs
The ability to analyze business opportunities and develop account growth strategies
Entrepreneurial thinking and an ownership mindset
A passion for Bacardi brands, culture, and consumer engagement
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: workday
Effort: long

Benefits

Benefits detected in the listing.

Paid Time Off