Job description

I'm Jen Casson linkedin.com, Senior Director, Product Marketing at Teamworks. I lead our growing team of Product Marketers who support 24+ products across all markets and territories. I'm looking for someone to own the GTM motion end to end for our Personnel and Coaching product categories, the technology elite teams rely on to evaluate talent, make roster decisions, and prepare for game day. From customer and competitive insights, to positioning and messaging, through to launch and enablement, this person will partner closely with our GTM teams and Executive leadership to drive growth and adoption. THE ROLE - Own market, competitive, and customer insights for our Coaching and Player Personnel product categories across professional, collegiate, and international sports organizations - Lead category and competitive positioning, differentiation strategy, and messaging that translates sophisticated analytics into clear customer outcomes - Own go-to-market planning and execution for high-priority product launches and category-level initiatives, from customer/market/competitor insights through multi-channel campaign activation - Build and maintain the enablement assets, playbooks, battlecards, and training our Sales and Customer Success teams rely on to sell and support these products - Use our customer engagement platform (Customer.io customer.io) to help communicate with customers and drive adoption and retention. - Define and track KPIs for adoption, launch performance, and campaign effectiveness, turning results into recommendations for Product and GTM stakeholders. - Build and maintain AI-driven workflows that support individual and team processes. WHAT I'M LOOKING FOR WHAT YOU MUST BRING - 5+ years of product marketing experience, including senior ownership of go-to-market strategy - Proven B2B SaaS experience supporting analytics, business intelligence, or data-driven platforms - Experience supporting global markets and multiple customer personas, our buyers range from analytics-savvy front office staff to head coaches - Demonstrated ability to lead strategy and execute tactically in a fast-paced environment, this role requires both - Strong project management skills with the ability to lead cross-functional initiatives across Product, Sales, and Customer and Product Success - Responsible use of AI tools: you take security and privacy seriously, validate AI-generated outputs before acting on them, and treat AI as an input to your thinking, not a substitute for your judgment. We're still building these workflows, and you'll help shape them EVEN BETTER IF - You have experience in the sports, athletics, or performance technology industry - You're familiar with tools like Gong, Customer.io customer.io, Gainsight, Omni, ProdPad, or Notion - You have hands-on experience with Figma or Photoshop WHY THIS ROLE This is a chance to own go-to-market for the products the most elite football, hockey, baseball, and soccer organizations in the world use to decide who to draft, trade, or develop. You'll work at the center of Product, Sales, Customer Success, Product Success, and Executive leadership on a category we're actively scaling, with real room to shape the strategy, not just execute someone else's plan. This role is not eligible for sponsorship at this time. Please submit your application through this posting only. We're unable to review applications or resumes sent via email, LinkedIn, or other channels. To all recruitment agencies: Teamworks does not accept agency resumes. Please do not forward resumes to our jobs alias, Teamworks employees or any other organization location. Teamworks is not responsible for any fees related to unsolicited resumes. ABOUT TEAMWORKS We're the Operating System for Sports™, powering 7,000+ organizations worldwide, from collegiate programs to every major pro league. Founded in 2006, we've evolved from a messaging tool for college football into the leading sports tech platform, with 600+ global teammates building the future of sports tech. Our solutions span Personnel, Coaching, Performance, Operations, and Intelligence - helping teams recruit smarter, train better, stay compliant, and win. Teamworks is an equal opportunity employer - if you live our core values every day and are honest, hardworking, humble, committed, innovative, and an all-around exceptional person, you'll thrive at Teamworks. We are committed to building a diverse and inclusive workforce and take affirmative action to not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. This policy applies to all employment practices within our organization, including but not limited to recruiting, hiring, promotion, termination, compensation, benefits, and training. Teamworks is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email talent@teamworks.com.

Requirements

Must-haves

I'm Jen Casson https://www.linkedin.com/in/jencasson/, Senior Director, Product Marketing at Teamworks. I lead our growing team of Product Marketers who support 24+ products across all markets and territories.
Own market, competitive, and customer insights for our Coaching and Player Personnel product categories across professional, collegiate, and international sports organizations
Lead category and competitive positioning, differentiation strategy, and messaging that translates sophisticated analytics into clear customer outcomes
Own go-to-market planning and execution for high-priority product launches and category-level initiatives, from customer/market/competitor insights through multi-channel campaign activation
Build and maintain the enablement assets, playbooks, battlecards, and training our Sales and Customer Success teams rely on to sell and support these products
Use our customer engagement platform (Customer.io http://Customer.io) to help communicate with customers and drive adoption and retention.
Define and track KPIs for adoption, launch performance, and campaign effectiveness, turning results into recommendations for Product and GTM stakeholders.
Build and maintain AI-driven workflows that support individual and team processes.
5+ years of product marketing experience, including senior ownership of go-to-market strategy
Proven B2B SaaS experience supporting analytics, business intelligence, or data-driven platforms
Experience supporting global markets and multiple customer personas, our buyers range from analytics-savvy front office staff to head coaches
Demonstrated ability to lead strategy and execute tactically in a fast-paced environment, this role requires both
Strong project management skills with the ability to lead cross-functional initiatives across Product, Sales, and Customer and Product Success
You have experience in the sports, athletics, or performance technology industry
You're familiar with tools like Gong, Customer.io http://Customer.io, Gainsight, Omni, ProdPad, or Notion
You have hands-on experience with Figma or Photoshop
Please submit your application through this posting only. We're unable to review applications or resumes sent via email, LinkedIn, or other channels.

Nice-to-haves

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Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

goaifigma

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