Senior Director, Marketing Operations at Fireblocks

Job description

Fireblocks is the company bringing global finance onchain. Backed by over $1 billion in capital, we are the premier digital asset infrastructure provider trusted by thousands of industry-defining financial institutions, including banks, payment providers, fintechs, and global corporates such as BNY Mellon, BNP Paribas, ANZ Bank, Western Union, Stripe, and Revolut. Built for institutional scale and security, our enterprise-grade platform and network have powered over $14 trillion in digital asset transfers worldwide. The Opportunity: We are looking for an innovative and hands-on leader to evolve and expand our marketing operations strategy supporting our global go-to-market motions. As team leader you will be responsible for performance accountability and efficient investment, and will develop the technology stack, processes, forecasting and reporting to support it. You’ll spend your time Defining a vision and strategy for marketing operations that enables scalable growth and data-based decisions across the team. Refining the technology stack, including evaluation, selection, implementation, and customization of both existing and new tooling. Partnering with Fireblocks’ data and analytics team to ensure accurate and actionable reporting on customer lifetime value, customer acquisition costs and ROI. Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross functional alignment on the best possible data-driven marketing strategy. Tracking and reporting the entire GTM funnel and marketing’s impact on it including volume, velocity, conversion stage-to-stage, and average value. Ensuring operational processes are designed, documented, understood, and followed globally. Develop a strong multi-faceted operational team that drives efficiency, agility, and excellence across marking. What You’ll Need 8+ years experience B2B SaaS marketing operations. 3+ years of management experience and a strong presence in leadership forums. Entrepreneurial-minded with natural high sense of urgency and comfort in high speed environments. Willingness to roll your sleeves up, be hands-on and lead by example. Excellent communicator who can drive consensus and articulate recommendations to cross functional partners. Proven experience with operational strategy design and cross-functional change management. Demonstrated experience designing an innovative marketing technology stack. Exceptional planning, organizational and project management skills. East Coast US remote. For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs. It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $154,000-230,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are. Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms. Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms. Please see our candidate privacy policy here .

Requirements

Must-haves

You’ll spend your time
Defining a vision and strategy for marketing operations that enables scalable growth and data-based decisions across the team.
Refining the technology stack, including evaluation, selection, implementation, and customization of both existing and new tooling.
Partnering with Fireblocks’ data and analytics team to ensure accurate and actionable reporting on customer lifetime value, customer acquisition costs and ROI.
Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross functional alignment on the best possible data-driven marketing strategy.
Tracking and reporting the entire GTM funnel and marketing’s impact on it including volume, velocity, conversion stage-to-stage, and average value.
Ensuring operational processes are designed, documented, understood, and followed globally.
Develop a strong multi-faceted operational team that drives efficiency, agility, and excellence across marking.
What You’ll Need
8+ years experience B2B SaaS marketing operations.
3+ years of management experience and a strong presence in leadership forums.
Entrepreneurial-minded with natural high sense of urgency and comfort in high speed environments.
Willingness to roll your sleeves up, be hands-on and lead by example.
Excellent communicator who can drive consensus and articulate recommendations to cross functional partners.
Proven experience with operational strategy design and cross-functional change management.
Demonstrated experience designing an innovative marketing technology stack.
Exceptional planning, organizational and project management skills.
East Coast US remote.
Please see our candidate privacy policy here .

Nice-to-haves

None flagged.

Application prep

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Keywords to mirror

Platform: greenhouse
Effort: quick

Benefits

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Vision

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