Job description

The Associate Director, Brand Marketing will be the one of the primary marketing leads for TrenibotE, owning the brand from launch readiness and market introduction through post-launch, day-to-day management and ongoing growth. This role will translate brand strategy into practical, high-impact execution, with a strong focus on field activation, close partnership with sales leadership and field teams, and the continuous development and optimization of customer-facing assets. The Associate Director will connect customer and field insights to brand decisions, ensure teams are equipped to execute effectively, and adapt plans and materials based on market response and performance. Key Responsibilities: • Own the end-to-end brand plan for TrenibotE, from launch strategy and readiness through post-launch optimization, lifecycle planning, and day-to-day brand management. • Translate brand strategy into clear execution priorities, field-facing plans, and practical guidance that enable consistent, high-quality customer engagement. • Partner closely with sales leadership, sales training, and field teams to prepare for launch, gather real-time market feedback, identify execution barriers, and refine tactics. • Maintain a strong in-field presence through field rides, regional and national sales meetings, customer engagements, and regular collaboration with field teams to understand customer needs and improve execution. • Provide ongoing direction, tools, and coaching resources to help field teams confidently communicate the brand value proposition and execute against brand priorities. • Lead the development, approval, deployment, and ongoing refresh of post-launch promotional assets, sales tools, campaigns, educational resources, and customer experiences for healthcare professionals and consumers. • Use field insights, customer feedback, market research, competitive intelligence, and performance data to optimize messaging, assets, channels, and tactical plans after launch. • Collaborate cross-functionally with Sales, Medical, Regulatory, Legal, Consumer, Digital, Analytics, and Operations to ensure launch readiness and disciplined post-launch execution. • Manage agency partners, budgets, timelines, and production workflows to deliver high-quality assets and programs with speed, accuracy, and operational excellence. • Establish and monitor launch and post-launch performance measures, communicate progress and risks, and recommend course corrections to achieve brand objectives. • Represent the brand in planning, forecasting, business reviews, and lifecycle discussions, ensuring alignment between strategic priorities and field execution. • Build productive relationships with key opinion leaders, customers, advocacy partners, and external experts to support adoption and inform continued brand development. • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. • 8+ years of experience in pharmaceutical, medical aesthetics, or healthcare marketing, including meaningful product launch and post-launch brand management experience. • Demonstrated ability to own a brand strategy while driving disciplined, high-quality tactical execution. • Strong experience partnering with sales leadership and field teams, translating strategy into actionable guidance, and incorporating field insights into brand decisions. • Proven success developing and optimizing promotional assets, sales tools, campaigns, and educational resources in a regulated environment. • Ability to lead cross-functional teams, agencies, and complex workstreams with clear priorities, accountability, and timely decision-making. • Deep understanding of facial aesthetics market dynamics, customer needs and journeys, competitive trends, and the regulatory landscape. • Strong communication, presentation, analytical, and stakeholder-management skills. • Ability to travel up to 25–30%, including regular time in the field with sales teams and customers. Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. • This job is eligible to participate in our long-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit abbvie.com US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: abbvie.com

Requirements

Must-haves

Own the end-to-end brand plan for TrenibotE, from launch strategy and readiness through post-launch optimization, lifecycle planning, and day-to-day brand management.
Translate brand strategy into clear execution priorities, field-facing plans, and practical guidance that enable consistent, high-quality customer engagement.
Partner closely with sales leadership, sales training, and field teams to prepare for launch, gather real-time market feedback, identify execution barriers, and refine tactics.
Maintain a strong in-field presence through field rides, regional and national sales meetings, customer engagements, and regular collaboration with field teams to understand customer needs and improve execution.
Provide ongoing direction, tools, and coaching resources to help field teams confidently communicate the brand value proposition and execute against brand priorities.
Lead the development, approval, deployment, and ongoing refresh of post-launch promotional assets, sales tools, campaigns, educational resources, and customer experiences for healthcare professionals and consumers.
Use field insights, customer feedback, market research, competitive intelligence, and performance data to optimize messaging, assets, channels, and tactical plans after launch.
Collaborate cross-functionally with Sales, Medical, Regulatory, Legal, Consumer, Digital, Analytics, and Operations to ensure launch readiness and disciplined post-launch execution.
Manage agency partners, budgets, timelines, and production workflows to deliver high-quality assets and programs with speed, accuracy, and operational excellence.
Establish and monitor launch and post-launch performance measures, communicate progress and risks, and recommend course corrections to achieve brand objectives.
Represent the brand in planning, forecasting, business reviews, and lifecycle discussions, ensuring alignment between strategic priorities and field execution.
Build productive relationships with key opinion leaders, customers, advocacy partners, and external experts to support adoption and inform continued brand development.
8+ years of experience in pharmaceutical, medical aesthetics, or healthcare marketing, including meaningful product launch and post-launch brand management experience.
Demonstrated ability to own a brand strategy while driving disciplined, high-quality tactical execution.
Strong experience partnering with sales leadership and field teams, translating strategy into actionable guidance, and incorporating field insights into brand decisions.
Proven success developing and optimizing promotional assets, sales tools, campaigns, and educational resources in a regulated environment.
Ability to lead cross-functional teams, agencies, and complex workstreams with clear priorities, accountability, and timely decision-making.
Deep understanding of facial aesthetics market dynamics, customer needs and journeys, competitive trends, and the regulatory landscape.
Strong communication, presentation, analytical, and stakeholder-management skills.
Ability to travel up to 25–30%, including regular time in the field with sales teams and customers.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
This job is eligible to participate in our long-term incentive programs.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

Nice-to-haves

Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Application prep

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Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off