Job description

Job Purpose Intercontinental Exchange (ICE) operates at the center of global financial markets and data, powering exchanges, clearing houses, mortgage technology, and market infrastructure that institutions worldwide depend on. Our marketing team translates that breadth into targeted, measurable growth by connecting the right audiences to the right ICE solutions at the right moment. As senior manager, demand generation, you will own the programs and platforms that drive pipeline across ICE's business segments. You will combine deep marketing automation expertise with a strategic ABM mindset to build campaigns that generate qualified demand and deliver demonstrable ROI. Reporting to the Director of Marketing Technology and working in close partnership with product marketing and sales, you will be as comfortable architecting multi-channel campaigns as you are presenting pipeline attribution data to senior leadership. This is a high-ownership role for a senior practitioner who wants to drive real commercial impact at scale. Responsibilities • Marketing technology platforms • Serve as an internal subject matter expert on marketing automation platforms (Eloqua preferred) and account-based marketing platforms (Demandbase preferred), ensuring best practices are followed and sharing knowledge across the marketing team • Provide platform training and guidance to other marketing team members as needed • Evaluate and activate AI-powered capabilities within the martech stack to improve campaign efficiency and targeting precision • Demand generation and campaign management • Design and execute multi-channel demand generation programs with a focus on email marketing, marketing automation, and ABM, across ICE's corporate and multi-segment portfolio • Build, maintain, and troubleshoot marketing automation programs based on an understanding of campaign requirements and the customer journey • Develop behavior-based marketing programs in collaboration with sales and marketing partners • Manage ABM campaigns targeting priority accounts in close alignment with sales, including target account selection, personalized messaging, and outreach sequencing • Prepare and review email campaigns, nurture programs, landing pages, and other digital assets, serving as a technical lead on campaign builds • Measurement, analysis, and reporting • Establish and track campaign ROI and spend efficiency metrics, delivering regular performance updates to marketing partners and sales leadership • Collect and track marketing performance data across multiple marketing data sources, to include applications like Eloqua, Demandbase, Salesforce, Google Analytics, and Tableau • Recommend and implement optimizations based on campaign performance data, and participate in collaborative reviews to improve channel KPIs • Help maintain and populate a marketing dashboard for executive leadership to assess overall marketing performance • Marketing database management • Maintain deep understanding of data flows between operational databases, marketing databases, and CRM • Oversee data hygiene best practices to ensure data quality • Coordinate with sales, CRM operations, and other departments to align on data needs and lead qualification criteria Knowledge and Experience • • Bachelor's degree in marketing, business, communications, or related field, or equivalent experience • 5+ years of combined experience in demand generation and marketing automation, including hands-on work with automation platforms (Eloqua strongly preferred, certification a plus; Marketo, Pardot, or Salesforce Marketing Cloud also considered), ABM programs (Demandbase, 6sense, or Terminus), and Salesforce CRM (CRM/MAP integration experience required) • Demonstrated ability to measure and report ROI, pipeline contribution, and spend efficiency • Experience with Google Analytics, Tableau, or equivalent reporting tools • Familiarity with AI-assisted features in marketing automation or ABM platforms • Intermediate to advanced Excel (pivot tables, conditional formatting, advanced formulas) • Financial services, fintech, or enterprise B2B marketing experience strongly preferred • Strong cross-functional collaboration with sales, BDR, and product marketing teams • Excellent written communication skills Intercontinental Exchange, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to legally protected characteristics.

Requirements

Must-haves

Provide platform training and guidance to other marketing team members as needed
Evaluate and activate AI-powered capabilities within the martech stack to improve campaign efficiency and targeting precision
Demand generation and campaign management • Design and execute multi-channel demand generation programs with a focus on email marketing, marketing automation, and ABM, across ICE's corporate and multi-segment portfolio
Build, maintain, and troubleshoot marketing automation programs based on an understanding of campaign requirements and the customer journey
Develop behavior-based marketing programs in collaboration with sales and marketing partners
Manage ABM campaigns targeting priority accounts in close alignment with sales, including target account selection, personalized messaging, and outreach sequencing
Prepare and review email campaigns, nurture programs, landing pages, and other digital assets, serving as a technical lead on campaign builds
Measurement, analysis, and reporting • Establish and track campaign ROI and spend efficiency metrics, delivering regular performance updates to marketing partners and sales leadership
Collect and track marketing performance data across multiple marketing data sources, to include applications like Eloqua, Demandbase, Salesforce, Google Analytics, and Tableau
Recommend and implement optimizations based on campaign performance data, and participate in collaborative reviews to improve channel KPIs
Help maintain and populate a marketing dashboard for executive leadership to assess overall marketing performance
Marketing database management • Maintain deep understanding of data flows between operational databases, marketing databases, and CRM
Oversee data hygiene best practices to ensure data quality
Coordinate with sales, CRM operations, and other departments to align on data needs and lead qualification criteria
Knowledge and Experience
Bachelor's degree in marketing, business, communications, or related field, or equivalent experience
Demonstrated ability to measure and report ROI, pipeline contribution, and spend efficiency
Experience with Google Analytics, Tableau, or equivalent reporting tools
Familiarity with AI-assisted features in marketing automation or ABM platforms
Intermediate to advanced Excel (pivot tables, conditional formatting, advanced formulas)
Strong cross-functional collaboration with sales, BDR, and product marketing teams
Excellent written communication skills
Intercontinental Exchange, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to legally protected characteristics.

Nice-to-haves

Financial services, fintech, or enterprise B2B marketing experience strongly preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: icims
Effort: medium